Analysis of Fresh Smoothie Shops in Oslo

Overview of Fresh Smoothie Shops in Oslo

Fresh smoothie shops in Oslo constitute a small but dynamic sector with 9 registered companies in the municipality. In recent years, the industry has shown strong economic growth, with an annual sales growth of 18.7% from 2024 to 2025. Sales revenue has increased from NOK 33.8 million in 2016 to NOK 49.2 million in 2025, with an average annual growth of 6.5%. Employment development has been more volatile, with a 30% decline from 2024 to 2025, but stabilization in 2026. The industry is dominated by companies with AS organizational form, with one exception (ENK), which was newly registered in 2024.

Fresh smoothie shops in Oslo have achieved an average annual sales growth of 6.5% from 2016 to 2025, with particularly strong growth of 21.9% from 2021 to 2022. Employment development has been more volatile, with a 26.2% decline from 2020 to 2021, but stabilization in 2026. The industry has a high gross profit margin of 1027% and an EBITDA margin of 9%, demonstrating an efficient operational model.

The following companies are registered in fresh smoothie shops in Oslo:

1. Smoothie Xchange AS (7 branches) – Operates in Oslo S, Jernbanetorget, Storo Storsenter, Cc Vest, Karl Johan, Bogstadveien, and Nils Juels Gate. All have AS organizational form and were established between 2004 and 2022.
2. Smoothie And Friends ENK – Newly registered in 2024 with 0 employees and 0 sales revenue.

All companies are AS-organized, except the newly registered ENK. The companies have an average revenue per employee of NOK 584,700 and an EBITDA per employee of NOK 54,700.

All 9 companies in the industry operate in Oslo, with a focus on the following locations:

• Jernbanetorget (2 branches)
• Storo Storsenter (1 branch)
• Cc Vest (1 branch)
• Karl Johan (1 branch)
• Bogstadveien (1 branch)
• Nils Juels Gate (1 branch)
• Oslo City (1 branch)

There is no activity outside Oslo in this industry.

None of the companies in fresh smoothie shops in Oslo are registered in bankruptcy, indicating a stable industry. The newly registered ENK, however, has 0 employees and 0 sales revenue, which may indicate a new start or a company structure that has not yet begun operations. There are no registered bankruptcies in the industry from 2016 to 2026.

Outlook for Fresh Smoothie Shops

The industry shows potential for further growth, especially with a high gross profit margin of 1027% and a stable EBITDA margin of 9%. The strong sales growth of 18.7% from 2024 to 2025 indicates increasing demand for fresh smoothies in Oslo. However, entrepreneurs should be aware of the volatile employment development, which fell by 30% from 2024 to 2025. It is possible to establish new companies in the industry, but it is important to consider competition from existing companies like Smoothie Xchange AS, which has established itself in several central locations in Oslo.

The fast food sector in Oslo has 448 companies, indicating a much larger market share than fresh smoothie shops. Sales revenue has grown by 0.8% from 2024 to 2025, with an average annual growth of 5.5% from 2016 to 2025. Employment development has been more stable, with a growth of 6.8% from 2025 to 2026. Key players in the fast food sector include McDonald's, Kebabhus, and bakery companies with higher sales revenue and EBITDA than fresh smoothie shops. For example, McDonald's Storgata Oslo has an EBITDA of NOK 21.9 million and 130 employees, demonstrating a much larger scale than fresh smoothie shops.

Fresh smoothie shops in Oslo constitute a small but dynamic sector with growth potential, especially with a high gross profit margin and stable EBITDA margin. However, the industry is less scaled than the fast food sector, which has 448 companies and higher sales revenue. Entrepreneurs should consider competition from existing companies and the opportunity to establish themselves in new markets in Oslo. SmartGrunder can help entrepreneurs find suitable locations and evaluate operational models for fresh smoothie shops in the municipality.