Industry · municipality
Analysis of Fresh Smoothie Shops in Sandefjord
Economic overview, companies, and outlook for fresh smoothie shops in Sandefjord, Vestfold and Telemark, Norway. Data from 2016–2026 and comparison with the fast food sector in the municipality.
Executive Summary
Overview of Fresh Smoothie Shops in Sandefjord
Fresh smoothie shops in Sandefjord represent a recently growing sector with a unique structure. In 2026, there is one active company in this industry: Smoothie Xchange As, operating from Torget 7 in Sandefjord. This single company employs 7 people and reports revenue of NOK 2.3 million in 2026, with an annual growth rate of 39%. The EBITDA margin stands at 9%, indicating relatively good operational efficiency for a small company. The industry remained quiet until 2025, followed by a sharp increase in both employees and revenue.
Economic Overview
Revenue and Employees:
- Revenue: 0 NOK until 2025, then NOK 2.3 million in 2026 (growth of 39%).
- Employees: 0 until 2025, 7 employees in 2026 (growth of 133.3%).
Key Figures:
- EBITDA: NOK 212,700 (margin of 9%).
- Gross Margin: 2935% (high level of value creation).
- Operating Margin: 6%.
Financing: Total equity of NOK 270,100, total debt of NOK 358,000.
Growth: The most significant growth occurred between 2025 and 2026, with a sharp increase in both revenue and number of employees.



Companies in the Industry
Smoothie Xchange As is the sole company in the industry in Sandefjord. It is registered as an AS (limited liability company) with the following details:
- Incorporation Date: April 24, 2025
- Number of Employees: 7
- Organization Number: NOK 935.4 million
- Address: Torget 7, Sandefjord
- Status: Not bankrupt
- Postal Code: 3210
- Municipality: Sandefjord
- County: Vestfold og Telemark
Financial Data:
- Operating Income: NOK 2.3 million
- Wage Costs: NOK 757,400
- Operating Profit: NOK 157,900
- Debt: NOK 358,000
- Equity: NOK 270,100
Business Geography
Sandefjord is the only city in the municipality with activity in fresh smoothie shops. Here you will find:
- 1 company
- 7 employees
- NOK 2.3 million revenue
- NOK 212,700 EBITDA
- NOK 66.6 million gross profit
Location: Torget 7, Sandefjord. This is a central address in the municipality, suggesting the company focuses on high traffic and customer accessibility.

Business Dynamics
Bankruptcies and Operational Efficiency:
- No bankruptcies have been registered in fresh smoothie shops in Sandefjord up to 2026.
- Smoothie Xchange As is still in operation and has not declared bankruptcy.
Growth and Stability:
- Employees: 0 until 2025, 7 in 2026 (growth of 133.3%).
- Revenue: 0 until 2025, NOK 2.3 million in 2026 (growth of 39%).
Operational Efficiency: With an EBITDA margin of 9% and a gross profit of 2935%, the company demonstrates a high level of efficiency in smoothie production.
Outlook
Outlook for Fresh Smoothie Shops in Sandefjord
Growth Potential: With significant growth from 2025 to 2026, the industry shows potential for further development. The single company in Sandefjord has already achieved revenue of NOK 2.3 million and 7 employees.
Competitiveness: In a small municipality like Sandefjord, a fresh smoothie shop can achieve a good market share if it adapts to local needs and offers unique products.
Challenges: The industry is still small, and it is important to maintain high quality and customer satisfaction to compete with larger chains in adjacent sectors.
Outlook for the Fast Food Sector
Outlook for the Fast Food Sector in Sandefjord
The fast food sector in Sandefjord has 23 companies and shows a more stable development compared to fresh smoothie shops. Revenue has grown from NOK 54.8 million in 2016 to NOK 54.4 million in 2025, with a growth of 28.5% in 2024–2025. Employees have varied between 145 and 290 over the years, with a growth of +32.1% in 2021–2022.
Peer Companies in the fast food sector include:
- Burger King 5529 Sandefjord (NOK 0 revenue)
- Mcdonald's Fokserød Avd 6 (NOK 0 revenue)
- Mcdonald's Sandefjord Avd 2 (NOK 0 revenue)
- Choi Matinvest As (street kitchen, NOK 6.1 million revenue)
- Nøtterø Bakeri & Konditori As (bakery, NOK 6.1 million revenue)
Contrast: While fresh smoothie shops have a high gross profit (2935%), the fast food sector is more dependent on scale and volume to achieve profitability.



Other companies in hurtigmat (not in fresh smoothie shop)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Choi Matinvest As | street food | Dronningens gate 38, 3211 Sandefjord | NOK 6.1M | 5 | NOK 449.0K |
| 3m Butikkdrift As | bakery | Gaupeveien 46, 3160 Stokke | NOK 2.5M | 10 | NOK 427.0K |
| Tadam As | street food | Aagaards plass 1, 3211 Sandefjord | NOK 2.9M | 0 | NOK 238.0K |
| Nøtterø Bakeri & Konditori As Avd Halvorsen | bakery | Chr. Hvidts plass 3, 3210 Sandefjord | NOK 6.1M | 15 | NOK 207.0K |
| Burger King 5529 Sandefjord | fast food chain | Nygårdsveien 82, 3221 Sandefjord | NOK 0 | 23 | NOK 0 |
| Dolinska Concept | street food | Kamfjordåsen 12, 3227 Sandefjord | NOK 0 | 0 | NOK 0 |
| Dolinska Concept | street food | Kamfjordåsen 12, 3227 Sandefjord | NOK 0 | 0 | NOK 0 |
| Kebab King Arif Mohammad | kebab house | Bugårdsbakken 15, 3214 Sandefjord | NOK 0 | 0 | NOK 0 |
| La Baguette Hvaltorget Avd 1317 | street food | Torget 7, 3210 Sandefjord | NOK 0 | 12 | NOK 0 |
| Mcdonald's Fokserød Avd 6 | fast food chain | Fokserødveien 19, 3241 Sandefjord | NOK 0 | 85 | NOK 0 |
| Mcdonald's Sandefjord Avd 2 | fast food chain | Torggata 1, 3210 Sandefjord | NOK 0 | 41 | NOK 0 |
| Sabor Attar Your Favorit Flavor | street food | Sverres gate 15, 3211 Sandefjord | NOK 0 | 0 | NOK 0 |
| Sandefjord Balkan As | kebab house | Torget 1A, 3210 Sandefjord | NOK 0 | 9 | NOK 0 |
| Snacks 1 Arif Mohammad | street food | Klavenesveien 2, 3220 Sandefjord | NOK 0 | 0 | NOK 0 |
| Stokke Kebab King Da | kebab house | Grimestadveien 3A, 3160 Stokke | NOK 0 | 0 | NOK 0 |
| Street Food Norway As | street food | Høyåsveien 13, 3216 Sandefjord | NOK 0 | 49 | NOK 0 |
| Thinghaugen As | street food | Bokeveien 33, 3229 Sandefjord | NOK 0 | 0 | NOK 0 |
| Veegrillen As | street food | c/o Tomas Ekvoll|Jåberggrenda 30B, 3232 Sandefjord | NOK 0 | 13 | NOK 0 |
| Yam Yam Restaurant As | street food | Jernbanealleen 36D, 3210 Sandefjord | NOK 0 | 0 | NOK 0 |
| Yavuz As | street food | Losgaten 1, 3159 Melsomvik | NOK 0 | 7 | NOK 0 |
| Fly Chicken Sandefjord | street food | Thor Dahls gate 1, 3210 Sandefjord | NOK 8.5M | 13 | NOK -37.2K |
| Andebu Pizza As | kebab house | Andebuveien 794, 3158 | NOK 2.1M | 3 | NOK -135.0K |
Conclusion
Fresh smoothie shops in Sandefjord are a small but growing industry with potential for further development. The single company in the municipality, Smoothie Xchange As, has already achieved revenue of NOK 2.3 million and 7 employees. This shows that it is possible to establish a profitable and operationally stable company in this sector.
Challenges: The industry is still small, and it is important to maintain high quality and customer satisfaction to compete with larger chains in adjacent sectors. At the same time, the fast food sector in Sandefjord can provide a broader perspective on market conditions and competitiveness.
SmartGrunder can help entrepreneurs find suitable addresses and develop strategies for fresh smoothie shops in Sandefjord, with a focus on local needs and operational efficiency.