Fresh Smoothie Shops in Tønsberg: Industry Analysis and Development Trends

Overview of Fresh Smoothie Shops in Tønsberg

In Tønsberg, there are 2 fresh smoothie shops registered in the municipality. The industry has shown a rising trend in sales and number of employees in recent years, with a significant increase from 2021 onward. Sales have increased by 53.6% from 2024 to 2025, indicating strong growth in the market. The number of employees has also increased from 19 to 19 in 2025, but this represents stabilization after a rapid increase earlier. The industry has an EBITDA margin of 6%, indicating relatively good profitability compared to costs.

Fresh smoothie shops in Tønsberg have shown a rising sales volume over time. From 2016 to 2025, sales have increased from NOK 582.8K to NOK 9.3M, with a significant increase from 2020 to 2021 (205.1%). This indicates strong market entry and increasing demand for fresh smoothies in the municipality. The number of employees has also shown a rising trend, increasing from 5 in 2016 to 19 in 2025. This development suggests that the industry has become more stable and evolved into a more professional business model.

The EBITDA margin for the industry is 6%, indicating that the businesses have relatively good profitability. At the same time, the gross margin has been 719%, suggesting that the products have high value compared to costs. This can be an advantage for new entrants looking to establish themselves in the industry.

In Tønsberg, there are 2 companies in the fresh smoothie shop industry. These are:

1. Ms. Bubble Tea As – Registered at Øvre Langgate 40, Tønsberg. The company has 11 employees, and had a sales volume of NOK 3.1M in 2022 with an EBITDA of NOK 59.0K. The company is organized as AS and was established in 2012.

1. Smoothie Xchange As Avd Farmandstredet – Registered at Jens Müllers gate 3, Tønsberg. The company has 10 employees, and had a sales volume of NOK 6.5M in 2022 with an EBITDA of NOK 609.0K. The company is also organized as AS and was established in 2022.

Both companies are organized as AS, indicating that they have a relatively high degree of formal organization and structure.

All fresh smoothie shops in Tønsberg are located in Tønsberg. There is 1 area with activity in the industry, and 2 companies are registered in this area. There are no special geographical variations in the distribution of companies, indicating that the industry is relatively centrally located in the municipality. This can be an advantage for new entrants looking to establish themselves in a central location.

The industry has shown a stable development regarding bankruptcies and economic challenges. There are no bankruptcy registrations for fresh smoothie shops in Tønsberg, indicating that the industry has been relatively stable over time. This can be an advantage for new entrants looking to establish themselves in the municipality. At the same time, companies in the industry have shown a rising trend in sales and number of employees, indicating that the industry has been growing over time.

Outlook for Fresh Smoothie Shops in Tønsberg

The outlook for fresh smoothie shops in Tønsberg is positive, especially considering the rising sales volume and stable economic development. Sales have increased by 53.6% from 2024 to 2025, indicating strong market entry and increasing demand for fresh smoothies in the municipality. This can be a good indication that there is potential for new entrants in the industry.

At the same time, the industry has an EBITDA margin of 6%, indicating that the businesses have relatively good profitability. This can be an advantage for new entrants looking to establish themselves in the industry. At the same time, it is important to note that the gross margin is 719%, indicating that the products have high value compared to costs. This can be an advantage for new entrants looking to establish themselves in the industry.

Outlook for the Quick Service Sector in Tønsberg

The quick service sector in Tønsberg has shown greater growth in the number of companies and sales compared to fresh smoothie shops. There are 22 companies in the quick service sector, compared to 2 companies in fresh smoothie shops. Sales in the quick service sector have increased by 9.2% from 2024 to 2025, indicating strong growth in the sector. This can be an advantage for new entrants looking to establish themselves in the sector.

At the same time, the quick service sector has a higher sales volume compared to fresh smoothie shops. Sales in the quick service sector have increased from NOK 37.6M in 2016 to NOK 43.6M in 2025, indicating strong growth in the sector. This can be an advantage for new entrants looking to establish themselves in the sector.

Peer companies in the quick service sector include, among others, frozen yogurt café, food court, and bakery. These companies have a higher sales volume compared to fresh smoothie shops, but they also have a lower EBITDA margin. This can be an advantage for new entrants looking to establish themselves in the sector.

Fresh smoothie shops in Tønsberg have shown a rising trend in sales and number of employees over time. This indicates that the industry has been growing and has a good economic development. At the same time, the industry has a high gross margin and a stable EBITDA margin, indicating that the businesses have relatively good profitability. This can be an advantage for new entrants looking to establish themselves in the industry.

The outlook for fresh smoothie shops in Tønsberg is positive, especially considering the rising sales volume and stable economic development. At the same time, it is important to note that the quick service sector has greater growth in the number of companies and sales compared to fresh smoothie shops. This can be an advantage for new entrants looking to establish themselves in the sector.