Industry · municipality
Party Shop in Bærum: Industry Analysis and Outlook
A detailed overview of the industry, companies, and development in the municipality
Executive Summary
The party shop industry in Bærum is represented by one actively operating company, Mye Moro As Avd Sandvika, which operates from Brodtkorbsgate 7 in Sandvika. The industry shows a mix of stability and variations in sales and employees over time, with an average EBITDA margin of 7% and a high gross profit of 697%. There are no bankruptcy registrations in the industry, and the only active company is an AS-organization. Prospects for new entrants must be assessed in light of the small-scale structure and fluctuating sales developments.
Economic Overview
Sales Development (2016–2024):
- 2016: NOK 5.28 million
- 2024: NOK 3.43 million
- Largest decline: -32.9% between 2019 and 2020 (possibly affected by the pandemic)
- Largest increase: +17.7% between 2021 and 2022
Employee Development (2016–2026):
- 2016: 5 employees
- 2026: 6 employees
- Largest decline: -20.0% between 2022 and 2023
- Largest increase: +25.0% between 2024 and 2025
Key Figures for Sandvika (only activity):
- Sales: NOK 3.2 million
- EBITDA: NOK 243.2 thousand
- Gross profit: NOK 22.1 million
- EBITDA margin: 7%
- Gross profit margin: 697%



Companies in the Industry
Mye Moro As Avd Sandvika (Brodtkorbsgate 7, Sandvika):
- Organizational form: AS
- Incorporation year: 2010
- Employees: 6
- Bankruptcy status: Not bankrupt
- Sales: NOK 3.2 million
- EBITDA: NOK 243.2 thousand
- Total equity: NOK 1.1 million
- Total debt: NOK 560.4 thousand
Organizational form statistics:
- AS: 1 company, 6 employees, NOK 3.2 million in sales
Business Geography
Sandvika (Bærum):
- Number of companies: 1
- Number of employees: 6
- Sales: NOK 3.2 million
- Operating income per employee: NOK 685.7 thousand
- EBITDA per employee: NOK 52.6 thousand
- Gross profit: NOK 22.1 million
- Total equity: NOK 1.1 million
- Total debt: NOK 560.4 thousand

Business Dynamics
Bankruptcy Statistics:
- No bankruptcy registrations in the party shop industry in Bærum during the analysis period.
Stability and variations:
- Mye Moro As has shown relatively stable operations with an EBITDA margin of 7% and a high gross profit (697%).
- Sales peaks were achieved in 2016 (NOK 5.28 million) and 2022 (NOK 5.32 million), while declines occurred in 2020 and 2023.
- Employees have varied between 4 and 6 over time, with an expected increase to 6 employees in 2026.
Outlook
Outlook for Entrepreneurs
Short-term challenges:
- The sales history shows fluctuations, especially during periods of external influences (e.g., the pandemic in 2020).
- The single company in the industry is relatively stable, but small-scale.
Long-term opportunities:
- High gross profit (697%) and an EBITDA margin of 7% indicate potential operational efficiency.
- Bærum is a growth region with high population density, which can provide a stable customer base for party shop activities.
Recommendation:
- Entrepreneurs should consider establishing themselves in Sandvika, where there is already an active company. It may be beneficial to utilize existing infrastructure and customer contact.
- SmartGrunder can help find suitable locations and assess operational challenges in the municipality.
Outlook for the Overarching Industry
Outlook for the Overarching Industry (Public Administration and Defense)
Contrast to the party shop industry:
- Number of companies: 27 in public administration and defense, versus 1 in party shop.
- Sales (2024): NOK 83.3 million in public administration and defense, versus NOK 3.43 million in party shop.
- Employees (2026): 149 in public administration and defense, versus 6 in party shop.
Peer companies in public administration and defense (top 3 by EBITDA):
| Name | Address | Sales | EBITDA |
|---|---|---|---|
| Riktige Leker As | Grini Næringspark 12, 1361 Østerås | NOK 38.3M | NOK 5.4M |
| Sprell As | Grini Næringspark 12, 1361 Østerås | NOK 8.9M | NOK 8.9M |
| Panduro Hobby Sandvika | Brodtkorbsgate 7, 1338 Sandvika | NOK 17.4M | NOK 713.1K |
Conclusion:
- Public administration and defense is a much larger and more stable industry in Bærum, with higher sales and employees. Party shop is a smaller, specialized sector with high efficiency, but less volume.



Other companies in offentlig administrasjon og forsvar (not in party shop)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Sprell As | toy shop | Grini Næringspark 12, 1361 Østerås | NOK 8.9M | 0 | NOK 8.9M |
| Riktige Leker As | toy shop | Grini Næringspark 12, 1361 Østerås | NOK 38.3M | 43 | NOK 5.4M |
| Panduro Hobby Sandvika | hobby store | Brodtkorbsgate 7, 1338 Sandvika | NOK 17.4M | 13 | NOK 713.1K |
| Percolo As | toy shop | Ropernveien 2A, 1367 Snarøya | NOK 1.8M | 0 | NOK 257.0K |
| Alf Henning Drage | toy shop | Solstubben 4A, 1346 Gjettum | NOK 0 | 0 | NOK 0 |
| Benta Quintana | toy shop | Gullbakkveien 9E, 1363 Høvik | NOK 0 | 0 | NOK 0 |
| Benta Quintana | toy shop | Gullbakkveien 9E, 1363 Høvik | NOK 0 | 0 | NOK 0 |
| Bidco Play As | toy shop | c/o Sprell Butikk AS|Grini Næringspark 12, 1361 Østerås | NOK 0 | 0 | NOK 0 |
| Eventid As | toy shop | Løkketangen 14B, 1337 Sandvika | NOK 0 | 0 | NOK 0 |
| Gallerino Da | toy shop | Skogveien 61B, 1368 Stabekk | NOK 0 | 0 | NOK 0 |
| Gecys Handel Og Service | toy shop | Kalveløkka 36, 1339 Vøyenenga | NOK 0 | 0 | NOK 0 |
| Gecys Handel Og Service | toy shop | Kalveløkka 36, 1339 Vøyenenga | NOK 0 | 0 | NOK 0 |
| Holdco Play As | toy shop | Grini Næringspark 12, 1361 Østerås | NOK 0 | 0 | NOK 0 |
| Lekerno Da | toy shop | Skogveien 61B, 1368 Stabekk | NOK 0 | 0 | NOK 0 |
| Leko Ans | toy shop | Øygardveien 66, 1357 Bekkestua | NOK 0 | 0 | NOK 0 |
| Matija Puzar | toy shop | Skaujordveien 34, 1357 Bekkestua | NOK 0 | 0 | NOK 0 |
| Nordicube A Barhaugen | toy shop | Ringstabekkveien 10A, 1358 Jar | NOK 0 | 0 | NOK 0 |
| Partyland Sandvika | toy shop | Brodtkorbsgate 7, 1338 Sandvika | NOK 0 | 8 | NOK 0 |
| Thomas Leker Kozmos Sandvika As | toy shop | Sandviksveien 176, 1337 Sandvika | NOK 0 | 4 | NOK 0 |
| Thomas Leker Sandvika As | toy shop | Sandviksveien 176, 1337 Sandvika | NOK 0 | 54 | NOK 0 |
| Teepee Holding As | toy shop | Gamle Drammensvei 187A, 1365 Blommenholm | NOK 0 | 0 | NOK -9.0K |
| Eivind Myhre As | toy shop | Skuiveien 151, 1339 Vøyenenga | NOK 0 | 0 | NOK -27.0K |
| Tazz As | toy shop | Åsterudsletta 77, 1344 Haslum | NOK 40.0K | 1 | NOK -43.0K |
| Partyland Online As | toy shop | O.H. Bangs vei 51, 1363 Høvik | NOK 702.0K | 0 | NOK -203.0K |
| 2 Play As | toy shop | Snarøyveien 55, 1364 Fornebu | NOK 5.5M | 0 | NOK -275.0K |
| Thomas Leker Holding As | toy shop | Bærumsveien 204, 1357 Bekkestua | NOK 17.1M | 22 | NOK -1.8M |
Conclusion
The party shop industry in Bærum is represented by one company, Mye Moro As, which has shown relatively stable operations with high gross profit and an EBITDA margin of 7%. Although the sales history has been fluctuating, there are no bankruptcy registrations, and there is potential for growth in a growing region like Bærum. Entrepreneurs should consider establishing themselves in Sandvika, where there is already an active company. SmartGrunder can help find suitable locations and assess operational challenges in the municipality.