Party Shop Industry in Oslo: A Comprehensive Analysis

Industry Overview

The party shop industry in Oslo is a small but dynamic sector with two registered companies. In recent years, the industry has shown both rising and falling trends, with a significant decline in 2020 and a gradual increase afterward. The industry has a total payroll expenditure of approximately 7 million NOK and an EBITDA of 1.4 million NOK. There are no registered bankruptcies in the industry, but data on company stability is limited.

Key Figures

• Number of companies: 2
• Number of employees: 20
• Annual revenue: 24.5 million NOK
• EBITDA: 1.4 million NOK
• Average revenue per employee: 937,500 NOK

Annual revenue and employees:

• 2023: 24.5 million NOK in sales revenue, 36 employees
• 2024: 23.3 million NOK in sales revenue, 35 employees
• 2025: 15.5 million NOK in sales revenue, 21 employees

Trends:

• Sales revenue decreased by 33.5% from 2024 to 2025, while the number of employees fell by 40% during the same period.
• There was an increase in sales revenue from 2020 to 2021 (+51.4%), but a decline in 2020 compared to 2019 (-41.3%).
• The number of employees increased from 2021 to 2022 (+31.6%), but decreased from 2022 to 2023 (-2.8%).

EBITDA and margins:

• The EBITDA margin has varied between 4% and 7%, with an average EBITDA margin of 5%.
• The average EBITDA per employee was 55,200 NOK in 2023, but fell to 53,500 NOK in 2024.

Registered companies:

1. Festmagasinet Standard As (Haslevollen 3E, Oslo)

• Organizational form: AS
• Founded: 1965-12-31
• Number of employees: 14
• Sales revenue: 15.8 million NOK
• EBITDA: 762,000 NOK
• EBITDA margin: 4%

• Organizational form: AS
• Founded: 2003-10-29
• Number of employees: 6
• Sales revenue: 8.8 million NOK
• EBITDA: 673,300 NOK
• EBITDA margin: 7%

Organizational form:

• AS: 2 companies, 20 employees, 24.5 million NOK in sales revenue, 1.4 million NOK in EBITDA.

Activity in Oslo:

• Number of companies: 2
• Number of employees: 20
• Sales revenue: 24.5 million NOK
• Payroll expenditure: 7.0 million NOK
• EBITDA: 1.4 million NOK
• Average revenue per employee: 937,500 NOK
• Average EBITDA per employee: 55,200 NOK

Geographic distribution:

• Activity is concentrated in Oslo, with no detailed data on specific neighborhoods or areas.

Bankruptcies and company stability:

• There are no registered bankruptcies in the industry in Oslo.
• Data on company stability is limited, but there are no indications of major company closures.

Trends:

• The industry has shown significant variations in sales revenue and number of employees over time, with a marked decline in 2020 and a gradual increase afterward.
• There are no clear patterns in company stability, but no bankruptcies have been registered.

Outlook for Founders

Trends and opportunities:

• The industry has shown a gradual increase in sales revenue after 2020, with an increase from 2021 to 2022 (+27.5%).
• There is a certain level of stability in the number of employees, with an increase from 2021 to 2022 (+31.6%), but a decrease from 2022 to 2023 (-2.8%).
• The EBITDA margin has varied between 4% and 7%, with an average margin of 5%.

Outlook:

• Founders should be aware of the significant variations in sales revenue and number of employees, as well as potential challenges in maintaining stable income.
• It is possible to find opportunities in a market growth after 2020, but it is important to be prepared for potential declines.

Parent industry (public administration and defense):

• Number of companies: 145
• Sales revenue: 220.4 million NOK in 2025
• Number of employees: 356 in 2026
• Trends: Sales revenue decreased by 4.7% from 2024 to 2025, while the number of employees increased by 2.0% during the same period.

Competing companies:

• The Creative Corner As: 5.8 million NOK in sales revenue, 9 employees, 1.2 million NOK in EBITDA
• Norsk Modelljernbane As: 15.6 million NOK in sales revenue, 4 employees, 1.1 million NOK in EBITDA
• Lambertseter Leker As: 11.5 million NOK in sales revenue, 24 employees, 1.0 million NOK in EBITDA
• Selfmade Norge As Avd Oslo: 29.6 million NOK in sales revenue, 30 employees, 909,000 NOK in EBITDA
• Panduro Hobby Karl Johan Oslo: 19.7 million NOK in sales revenue, 16 employees, 809,800 NOK in EBITDA

Contrast with party shops:

• The parent industry has significantly higher sales revenue and number of employees compared to party shops.
• The EBITDA margin in the parent industry is lower compared to party shops, but there are more companies in the parent industry.

The party shop industry in Oslo is a small but dynamic sector with two registered companies. The industry has shown both rising and falling trends, with a significant decline in 2020 and a gradual increase afterward. There are no registered bankruptcies in the industry, but data on company stability is limited. Founders should be aware of the significant variations in sales revenue and number of employees, as well as potential challenges in maintaining stable income. SmartGrunder can help founders find suitable addresses in Oslo for this industry.