Industry · municipality
Party Shop Industry in Øygarden: A Comprehensive Analysis
Economic Overview, Company Insights, and Outlook for Founders and Decision-Makers in Øygarden Municipality (Vestland County, Norway) — With Comparison to the Broader Public Administration and Defense Sector (industry2: public administration and defense) in the Municipality
Executive Summary
Øygarden: A unique market plus for party shops
Øygarden has a special industrial structure where party shops operate in a relatively small but economically dynamic sector. The only registered party shop in the municipality, Mye Moro As Avd Sartor, is an AS with 3 employees and a high operating profit margin (7%). Although the number of employees has varied over time, the shop has shown strong economic performance with an EBITDA of 341.3K NOK and a gross profit of 22.1M NOK. This shows that there is potential for profitability in the municipality, even though the market is small.
Economic Overview
Economic Overview: Larger fluctuations than expected
Sales development:
- 2022→2023: +429,1 % (from 882.5K NOK to 4,7M NOK)
- 2023→2024: -12,0 % (down to 4,1M NOK)
Employee development:
- 2023→2024: +20,0 % (from 5 to 6 employees)
- 2025→2026: -50,0 % (down to 3 employees)
The only party shop in the municipality has shown extremely high sales growth in 2023, but a decline in 2024. Employee development has been more stable, but with a sharp decline in 2026. This may indicate vulnerability in a small market plus, where the performance of a single company affects the entire sector.
Companies in the Industry
Companies in the industry: A single actor with high operating profit
Mye Moro As Avd Sartor is the only registered party shop in Øygarden. The company has the following key figures:
| Parameter | Value |
|---|---|
| Legal form | AS |
| Founded | 2022-09-01 |
| Number of employees | 3 |
| Sales | 4,1M NOK (2024) |
| EBITDA | 341,3K NOK |
| Gross profit | 22,1M NOK |
| EBITDA margin | 7 % |
The company has not been bankrupt, but has shown a decline in sales and employees in 2024-2026. This may be due to market conditions or internal challenges.
Geographic Distribution
Geographic distribution: Focus on Straume
All activities in the party shop industry in Øygarden are concentrated in Straume. Here we find:
- 1 company
- 3 employees
- 4,1M NOK in sales (2024)
- 7 % EBITDA margin
- 496 % gross profit
This shows that Straume is an important node for the party shop industry in the municipality, even though the market plus is small.
Operational Dynamics
Operational dynamics: Stability with small fluctuations
- Bankruptcies: No registered bankruptcies in the party shop industry in Øygarden (2022–2026).
- Sales development: Largest growth in 2023, but decline in 2024 and 2026.
- Employee development: Highest number of employees in 2024 (6), but down to 3 in 2026.
This shows that the industry has shown some vulnerabilities, but has not experienced serious operational challenges such as bankruptcies.
Outlook
Outlook for founders: Potential in a small market plus
For founders considering establishing themselves in the party shop industry in Øygarden, it is important to note the following:
- Larger sales growth in 2023 shows that there is a market for party shops in the municipality.
- Low competition level (only 1 company) can provide opportunities for market share.
- Stable operating results (7 % EBITDA margin) indicate that there is profitability.
- Risk of fluctuations in sales and employees, which can be influenced by local conditions.
SmartGrunder can help founders find optimal addresses in Øygarden for party shops, based on nature and market conditions.
Comparison with Broader Sector
Comparison with broader sector: Public administration and defense
Public administration and defense is a broader sector in Øygarden with:
- 10 companies (vs. 1 in the party shop industry)
- Higher sales (27,1M NOK in 2024 vs. 4,1M NOK for party shops)
- More stable number of employees (22 in 2026 vs. 3 in the party shop industry)
Peer companies in public administration and defense:
| Name | Address | Sales | EBITDA |
|---|---|---|---|
| Ringo Sartor Storsenter | Sartorvegen 12, 5353 Straume | 6,7M NOK | 764,0K NOK |
| Extra Leker Bergen As Avd Straume | Gjertrudvegen 6, 5353 Straume | 34,5M NOK | 718,9K NOK |
This sector has more stable economic figures, but is not directly comparable to the party shop industry.
Other companies in offentlig administrasjon og forsvar (not in party shop)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Ringo Sartor Storsenter | toy shop | Sartorvegen 12, 5353 Straume | NOK 6.7M | 0 | NOK 764.0K |
| Extra Leker Bergen As Avd Straume | toy shop | Gjertrudvegen 6, 5353 Straume | NOK 34.5M | 8 | NOK 718.9K |
| På Små Hjul As | toy shop | Grønebakksvegen 3A, 5382 Skogsvåg | NOK 2.1M | 0 | NOK 294.0K |
| Barnebutikken Beate Ekren | toy shop | Grønebakksvegen 2F, 5382 Skogsvåg | NOK 0 | 0 | NOK 0 |
| Fjæreide Creative Studio | toy shop | Rasmushaugen 20, 5360 Kolltveit | NOK 0 | 0 | NOK 0 |
| Fjæreide Creative Studio | toy shop | Rasmushaugen 20, 5360 Kolltveit | NOK 0 | 0 | NOK 0 |
| Kids Outlet Sotra 5 | toy shop | Sartorvegen 12, 5353 Straume | NOK 0 | 11 | NOK 0 |
| Topten As | toy shop | Botnafjellsvegen 30, 5353 Straume | NOK 0 | 0 | NOK 0 |
| Vold Ehandel | toy shop | Anglevik|Jønsabrekko 6, 5354 Straume | NOK 0 | 0 | NOK 0 |
Conclusion
Conclusion: Small market plus with potential
The party shop industry in Øygarden is represented by one company with high economic performance. Even though sales and employees have shown fluctuations, there are no bankruptcies, and the EBITDA margin is stable. For founders, this can be an opportunity in a small market plus, but with risk of fluctuations. Compared to public administration and defense, the party shop industry is less stable, but has higher margins. SmartGrunder can help find optimal addresses in Øygarden for party shops.