Industry · municipality
Party Shop Industry in Tønsberg: A Comprehensive Analysis
Economic Overview, Company Insights, and Outlook for Founders and Local Decision-Makers in Tønsberg, Norway
Economic Overview
Tønsberg has a weakly active party shop industry with a single company, Mye Moro As, operating within the municipality. In 2024, the company achieved sales revenue of NOK 2.8 million, representing a -40.2% decline compared to 2023. Employee numbers have varied between 3 and 6 over the past few years, with 4 employees in 2024. The EBITDA margin stands at 7%, indicating relatively stable operations despite the marked sales decline.
Table: Key Economic Indicators for the Party Shop Industry in Tønsberg (2024)
| Category | Value |
|---|---|
| Sales Revenue | NOK 2.8M |
| EBITDA | NOK 217.4K |
| EBITDA Margin | 7% |
| Gross Profit | NOK 22.1M |
| Employees | 4 |
| Sales Growth | -7% (Year-over-Year) |
The industry has experienced significant fluctuations, with a peak in 2019 (NOK 5.1M in sales) and a deep decline in 2020 (NOK 2.8M in sales). This may be attributed to specific market conditions or operational challenges.
Companies in the Industry
There is 1 company in the party shop industry registered in Tønsberg, namely Mye Moro As (branch Farmand). The company was founded in 2008 and has an organizational form of AS. It has 4 employees and is not bankrupt. The company has total equity of NOK 1.0M and debt of NOK 501.1K.
Table: Company Details for Mye Moro As
| Parameter | Value |
|---|---|
| Incorporation Year | 2008 |
| Organizational Form | AS |
| Equity | NOK 1.0M |
| Debt | NOK 501.1K |
| Sales Revenue | NOK 2.8M |
| EBITDA | NOK 217.4K |
| Gross Profit | NOK 22.1M |
The company has a high gross profit margin of 780%, indicating effective cost management. However, sales growth has been negative in recent years, which could pose a challenge for future growth.
Industry Geography
The party shop industry in Tønsberg is concentrated in Tønsberg itself. There is 1 company registered in the municipality, and all operational data (sales, employees, EBITDA) are tied to this single company.
Table: Geographic Distribution of the Party Shop Industry in Tønsberg
| Location | Number of Companies | Number of Employees | Sales Revenue |
|---|---|---|---|
| Tønsberg | 1 | 4 | NOK 2.8M |
There is no data on other districts or locations within the municipality that have activity in this industry. This suggests that the party shop industry is highly concentrated in the Tønsberg city center.
Industry Dynamics
The party shop industry in Tønsberg has been marked by significant fluctuations in both sales and employee numbers over time. There is no bankruptcy registered for companies in the industry, indicating relatively stable operations.
Table: Annual Development of the Party Shop Industry in Tønsberg (2016–2024)
| Year | Number of Employees | Sales Revenue | Sales Growth (Year-over-Year) |
|---|---|---|---|
| 2016 | 5 | NOK 4.4M | +7.7% |
| 2017 | 5 | NOK 4.8M | -31.4% |
| 2018 | 4 | NOK 3.3M | +57.1% |
| 2019 | 5 | NOK 5.1M | -46.2% |
| 2020 | 3 | NOK 2.8M | +61.9% |
| 2021 | 5 | NOK 4.5M | -1.4% |
| 2022 | 5 | NOK 4.4M | +4.4% |
| 2023 | 6 | NOK 4.6M | -40.2% |
| 2024 | 4 | NOK 2.8M | -40.2% |
The most significant sales decline occurred in 2020 (NOK 2.8M), followed by an increase in 2021. This variation may be due to external factors such as the pandemic or changes in customer behavior.
Outlook
Outlook for Founders
For founders considering establishing themselves in the party shop industry in Tønsberg, it is important to be aware of the recent years of negative sales growth and stable, but small, company sizes. The only active company size in the municipality is Mye Moro As, which has a relatively high gross profit margin (780%), but weak sales growth in recent years.
A possible strategy could be to focus on quality service or specialization in a part of the market not covered by existing companies. This could be a way to create differentiation, even though the market is small.
SmartGrunder can help founders find suitable locations in Tønsberg for party shop activities, with a focus on nature and development in the area.
Outlook for the Overarching Industry
Outlook for the Overarching Industry (Public Administration and Defense)
The overarching industry public administration and defense in Tønsberg has a larger company base (10 companies) compared to the party shop industry (1 company). This shows that the overarching industry has higher operational activity and greater economic weight in the municipality.
Table: Key Economic Indicators for Public Administration and Defense in Tønsberg (2024)
| Category | Value |
|---|---|
| Sales Revenue | NOK 53.4M |
| Number of Employees | 45 |
| EBITDA Margin | Variable (see table) |
Table: Peer Companies in Public Administration and Defense (Top 3 by EBITDA)
| Company | EBITDA | Sales Revenue | Number of Employees |
|---|---|---|---|
| Extra Leker Engros Tønsberg As | NOK 1.3M | NOK 27.6M | 10 |
| Panduro Hobby Farmandstredet | NOK 568K | NOK 13.9M | 9 |
| Bamse As | NOK -132K | NOK 10.8M | 10 |
The overarching industry has more stable sales growth compared to the party shop industry, although there are also variations. This may indicate that public administration and defense have a larger market size and more stable operational conditions in Tønsberg.
Other companies in offentlig administrasjon og forsvar (not in party shop)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Extra Leker Engros Tønsberg As | toy shop | Solkilen 2, 3118 Tønsberg | NOK 27.6M | 10 | NOK 1.3M |
| Panduro Hobby Farmandstredet | hobby store | Stoltenbergs gate 1, 3110 Tønsberg | NOK 13.9M | 9 | NOK 568.0K |
| Bi Handel As | toy shop | Stangslia 13, 3179 Åsgårdstrand | NOK 0 | 0 | NOK 0 |
| De Wilde's Emporium | toy shop | Storgaten 42, 3126 Tønsberg | NOK 0 | 0 | NOK 0 |
| Kids Outlet Tønsberg 7 | toy shop | Valløveien 3, 3118 Tønsberg | NOK 0 | 8 | NOK 0 |
| Partyland Tønsberg | toy shop | Torvgaten 4, 3110 Tønsberg | NOK 0 | 18 | NOK 0 |
| Stian Svensen | toy shop | Tuftegata 21, 3175 Ramnes | NOK 0 | 0 | NOK 0 |
| Tsjekt As | toy shop | Skallevoldveien 30, 3150 Tolvsrød | NOK 0 | 0 | NOK 0 |
| Bamse As | toy shop | Farmandstredet|Stoltenbergs gate 1, 3110 Tønsberg | NOK 10.8M | 10 | NOK -132.0K |
Conclusion
The party shop industry in Tønsberg is very small with only one company, Mye Moro As, operating in the municipality. The industry has been marked by stable, but small, company sizes and negative sales growth in recent years. However, the company has a high gross profit margin (780%), indicating efficient operations.
For founders considering establishing themselves in this industry, it is important to be aware of the challenges arising from a small market size and stable, but not growing, company sizes. This can be a challenge, but also an opportunity to create a specialized offering in a part of the market not covered by existing companies.
SmartGrunder can help founders find suitable locations in Tønsberg for party shop activities, with a focus on nature and development in the area.