Industry · municipality
Party Shop in Trondheim
An analytical overview of the industry, companies, and outlooks
Executive Summary
Industry Overview
The party shop industry in Trondheim is a small but dynamic sector with a single company: Arti Læll M As. This company has shown significant economic growth in recent years, with a sales growth of 70.8% from 2023 to 2024. Although the industry has few companies, data indicates potential for further development, particularly regarding market share and improving the operating result.
Key Figures and Development
- Sales: Increased from NOK 5.0 million in 2023 to NOK 8.6 million in 2024.
- Number of Employees: Increasing trend, with 4 employees in 2026.
- EBITDA Margin: 1%, which shows that the operating result is low relative to revenue.
- Operating Result: Negative at NOK -32,000 in 2024, but with a positive EBITDA of NOK 95,000.
Challenges and Opportunities
The industry faces challenges such as low operating margin and a weakly positive operating result. Nevertheless, there are clear signs that the company has a good market position, especially regarding sales growth and increasing number of employees.
Economic Overview
#### Sales and Employees
- Sales: The party shop industry in Trondheim had total sales of NOK 8.6 million in 2024, with an annual growth of 70.8% compared to 2023. This is one of the most significant growth rates in the sector.
- Number of Employees: The number of employees has varied over time, but had 4 employees in 2026. This is an increase from 3 employees in 2025, indicating increased operational activity.
#### Economic Key Figures
- EBITDA Margin: 1%, which shows that the operating result is low relative to revenue.
- Operating Result: Negative at NOK -32,000 in 2024, but with a positive EBITDA of NOK 95,000.
- Gross Profit: 41%, which shows that the company has good cost control relative to revenue.
#### Development Over Time
- Sales: Largest growth from 2023 to 2024 (70.8%), but a decline in 2020 (17.7%) and an increase in 2021 (99.1%).
- Number of Employees: Largest increase from 2022 to 2023 (200%), but a decline in 2022 (50%) compared to 2021.
Companies in the Industry
#### Overview of Companies
There is one company in the party shop industry in Trondheim: Arti Læll M As. This company is registered in Trondheim and has the following details:
| Company | Address | Company Form | Incorporation Year | Number of Employees | Bankrupt | Postal Code | Municipality | County | Industry | Operating Income | Sales | Salary | Operating Result | EBITDA | Gross Profit | Equity | Debt | Sales Growth | EBITDA Margin | Operating Income per Employee | EBITDA per Employee |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Arti Læll M As | Kongens gate 8 | Mercursenteret, Trondheim | AS | 2017-09-04 | Not bankrupt | NOK 7.0K | Trondheim | Trøndelag | Party Shop | NOK 8.6M | NOK 8.6M | NOK 937.0K | NOK -32.0K | NOK 95.0K | NOK 3.6M | NOK 1.3M | NOK 799.0K | 69 % | 1 % | NOK 2.0M | NOK 21.9K |
#### Company Form
- AS: 1 company, with 7 employees and an operating income of NOK 8.6 million.
Business Geography
#### Distribution of Activity in the Municipality
The party shop industry in Trondheim is concentrated in Trondheim. There is one company registered in the municipality, and it is located in Trondheim. There are no other districts or areas in the municipality that have activity in this industry.
#### Distribution by District
| District | Number of Companies | Number of Employees | Operating Income | Sales | Salary | Operating Result | EBITDA | Gross Profit | Equity | Debt | Sales Growth | EBITDA Margin | Operating Income per Employee | EBITDA per Employee |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Trondheim | 1 | 7 | NOK 8.6M | NOK 8.6M | NOK 937.0K | NOK -32.0K | NOK 95.0K | NOK 3.6M | NOK 1.3M | NOK 799.0K | 69 % | 1 % | NOK 2.0M | NOK 21.9K |
#### Conclusion
The industry is strongly concentrated in Trondheim, and there are no other districts in the municipality that have activity in this industry.
Business Dynamics
#### Bankruptcies and Operating Result
- Bankruptcies: There are no companies in the party shop industry in Trondheim that are registered as bankrupt.
- Operating Result: The single company in the industry had a negative operating result of NOK -32,000 in 2024, but a positive EBITDA of NOK 95,000.
#### Development Over Time
- Number of Employees: Largest increase from 2022 to 2023 (200%), but a decline in 2022 (50%) compared to 2021.
- Sales: Largest growth from 2023 to 2024 (70.8%), but a decline in 2020 (17.7%) and an increase in 2021 (99.1%).
#### Challenges
- Low EBITDA Margin: 1%, which shows that the operating result is low relative to revenue.
- Negative Operating Result: NOK -32,000 in 2024, but with a positive EBITDA of NOK 95,000.
- Large Variation in Number of Employees: From 0 employees in 2016 to 4 employees in 2026.
Outlook
Outlook for Entrepreneurs
#### Potential and Challenges
The party shop industry in Trondheim shows signs of growth, especially regarding sales and number of employees. This can be a good opportunity for entrepreneurs who want to establish themselves in this sector. However, it is important to be aware of the challenges, such as low EBITDA margin and a weakly positive operating result.
#### Opportunities
- Market Share: There is a single company in the industry, which can provide opportunities to increase market share.
- Sales Growth: Sales have increased by 70.8% from 2023 to 2024, which shows that there is potential for further growth.
- Number of Employees: The number of employees has increased from 3 to 4 in 2026, which indicates increased operational activity.
#### Recommendations
- Improving the Operating Result: It is important to focus on improving the operating result, especially regarding the EBITDA margin.
- Marketing: It can be a good strategy to focus on marketing to increase sales and market share.
- Partnerships: It can be beneficial to establish partnerships with local companies to strengthen the market position.
Outlook for the Broader Industry
#### Comparison with the Broader Industry
- Broader Industry: Public Administration and Defense has 31 companies in Trondheim, while the party shop industry has 1 company. This shows that the broader industry is much larger and more diversified.
- Sales: The broader industry had sales of NOK 82.3 million in 2025, while the party shop industry had sales of NOK 8.6 million in 2024.
- Number of Employees: The broader industry had 107 employees in 2026, while the party shop industry had 4 employees in 2026.
#### Development Over Time
- Sales: The broader industry had a decline in sales from 2024 to 2025 (-1.0%), while the party shop industry had an increase in sales from 2023 to 2024 (70.8%).
- Number of Employees: The broader industry had a decline in the number of employees from 2024 to 2025 (-6.2%), while the party shop industry had an increase in the number of employees from 2022 to 2023 (200%).
#### Peer Companies
| Company | Address | EBITDA | Number of Employees | Industry | Sales | |
|---|---|---|---|---|---|---|
| Extra Leker Trondheim As | v/JULA | Ivar Lykkes veg 10, 7075 Tiller | NOK 1.8M | 13 | Toy Store | NOK 29.0M |
| Spillfabrikken As | Olav Tryggvasons gate 28, 7011 Trondheim | NOK 728.0K | 5 | Toy Store | NOK 2.1M | |
| Selfmade Norge As Avd Trondheim | Østre Rosten 4B, 7075 Tiller | NOK 696.4K | 18 | Hobby Market | NOK 22.7M | |
| Panduro Hobby Fjordg Trondheim | Fjordgata 50, 7010 Trondheim | NOK 459.3K | 7 | Hobby Market | NOK 11.2M | |
| Brikkebutikken As Avd Trondheim | Solsiden Kjøpesenter | Beddingen 10, 7042 Trondheim | NOK 364.4K | 9 | Toy Store | NOK 5.0M |
#### Conclusion
The broader industry public administration and defense has a much larger market share and more companies than the party shop industry. Nevertheless, the party shop industry shows signs of growth, especially regarding sales and number of employees.
Other companies in offentlig administrasjon og forsvar (not in party shop)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Extra Leker Trondheim As | toy shop | v/JULA|Ivar Lykkes veg 10, 7075 Tiller | NOK 29.0M | 13 | NOK 1.8M |
| Spillfabrikken As | toy shop | Olav Tryggvasons gate 28, 7011 Trondheim | NOK 2.1M | 5 | NOK 728.0K |
| Selfmade Norge As Avd Trondheim | hobby store | Østre Rosten 4B, 7075 Tiller | NOK 22.7M | 18 | NOK 696.4K |
| Panduro Hobby Fjordg Trondheim | hobby store | Fjordgata 50, 7010 Trondheim | NOK 11.2M | 7 | NOK 459.3K |
| Brikkebutikken As Avd Trondheim | toy shop | Solsiden Kjøpesenter|Beddingen 10, 7042 Trondheim | NOK 5.0M | 9 | NOK 364.4K |
| Panduro Hobby Sirkus Shop Trheim | hobby store | Falkenborgvegen 5, 7044 Trondheim | NOK 8.3M | 8 | NOK 338.4K |
| Merlin Kids Lade As | toy shop | Haakon VII's gate 9, 7041 Trondheim | NOK 3.2M | 15 | NOK 150.0K |
| Dinpynt As | toy shop | Krambugata 8B, 7011 Trondheim | NOK 651.0K | 2 | NOK 35.0K |
| Andorsen Holding As | toy shop | c/o Jonas Gangstad Andorsen|Sorgenfriveien 18|H05-03, 7031 Trondheim | NOK 0 | 0 | NOK 0 |
| Cardgames Geir Nygård | toy shop | Solveig Abrahamsens veg 26, 7054 Ranheim | NOK 0 | 0 | NOK 0 |
| Cardgames Geir Nygård | toy shop | Solveig Abrahamsens veg 26, 7054 Ranheim | NOK 0 | 0 | NOK 0 |
| Eliassen Ecommerce | toy shop | Gyldenløves gate 27B, 7043 Trondheim | NOK 0 | 0 | NOK 0 |
| Kaadoya As | toy shop | Heimdalsvegen 12A, 7080 | NOK 0 | 0 | NOK 0 |
| Merlin Kids Tiller As | toy shop | Østre Rosten 28, 7075 Tiller | NOK 0 | 11 | NOK 0 |
| Mythic As | toy shop | Sorgenfriveien 18, 7031 Trondheim | NOK 0 | 0 | NOK 0 |
| Mythic As | toy shop | Sorgenfriveien 18, 7031 Trondheim | NOK 0 | 0 | NOK 0 |
| Olsen Handleri | toy shop | Blaklihøgda 6G, 7036 Trondheim | NOK 0 | 0 | NOK 0 |
| Party Store As | toy shop | Haakon VII's gate 9, 7041 Trondheim | NOK 0 | 9 | NOK 0 |
| Pokenordic Hornberg | toy shop | Kringsjåvegen 24A, 7032 Trondheim | NOK 0 | 0 | NOK 0 |
| Pokenordic Hornberg | toy shop | Kringsjåvegen 24A, 7032 Trondheim | NOK 0 | 0 | NOK 0 |
| Pokeshop Da | toy shop | Sagflata 7, 7092 Tiller | NOK 0 | 0 | NOK 0 |
| Pokeshop Da | toy shop | Sagflata 7, 7092 Tiller | NOK 0 | 0 | NOK 0 |
| Pokestore As | toy shop | Sorgenfriveien 18, 7031 Trondheim | NOK 0 | 1 | NOK 0 |
| Thanh Hieu Vo | toy shop | Falkenborgvegen 17, 7044 Trondheim | NOK 0 | 0 | NOK 0 |
| Thanh Hieu Vo | toy shop | Falkenborgvegen 17, 7044 Trondheim | NOK 0 | 0 | NOK 0 |
| Trollheim Spill As | toy shop | Innherredsveien 58, 7067 Trondheim | NOK 0 | 0 | NOK 0 |
| Wellster As | toy shop | Dyre Halses gate 15, 7042 Trondheim | NOK 0 | 0 | NOK 0 |
| Peakshair Norge As | toy shop | Odd Husbys veg 52, 7024 Trondheim | NOK 3.0K | 0 | NOK -4.0K |
| Altino As | toy shop | Selsbakkflata 11, 7027 Trondheim | NOK 0 | 0 | NOK -11.0K |
| Partytime Trondheim As | toy shop | Ivar Lykkes veg 3, 7075 Tiller | NOK 6.5M | 5 | NOK -651.0K |
Conclusion
The party shop industry in Trondheim is a small but dynamic sector with potential for further growth. The single company in the industry, Arti Læll M As, has shown significant economic growth in recent years, with a sales growth of 70.8% from 2023 to 2024. Although the industry has few companies, data indicates potential for further development, especially regarding market share and improving the operating result.
For entrepreneurs, the industry can be a good opportunity, especially regarding market share and sales growth. However, it is important to be aware of the challenges, such as low EBITDA margin and a weakly positive operating result. SmartGrunder can help entrepreneurs find good addresses in Trondheim for this industry, and provide advice on how to develop their business in a competitive manner.