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Industry · municipality

The Fish Shop Industry in Gjøvik: Current Status and Future Prospects

Published 24.09.2026

A Detailed Analysis of the Market, Companies, and Development Trends

Brief overview of the fish shop industry in Gjøvik

The fish shop industry in Gjøvik is a small but stable sector with a single business: Smakfullt Fisk Og Delikatesser As. This business has shown gradual growth in sales and employees over time, although the number of employees has been unstable. The industry has not registered any bankruptcies in the last year, indicating good financial health. With an EBITDA margin of 8% and a sales growth of 13.4% in 2025, the fish shop demonstrates potential for further development. SmartGrunder can help entrepreneurs explore possible addresses in Gjøvik for this industry, especially in relation to future development trends.

Economic overview of the fish shop industry

Sales and employees in the fish shop industry

  • Sales: From NOK 5.7 million in 2016 to NOK 11.6 million in 2025, with an annual growth of 13.4% in 2025.
  • Employees: Fluctuation over time, but with an increase from 8 to 13 employees in 2026. This development shows a gradual stabilization.

Economic indicators

  • EBITDA: NOK 937,000, with a margin of 8%.
  • Gross profit: NOK 3.9 million, with a margin of 33%.
  • Total debt: NOK 4.4 million, indicating a moderate debt level.

Summary

The industry has shown gradual growth in sales and employees, with stable financial health. There is, however, significant variation in the number of employees over time, which should be closely monitored.

Sales over time — fish store — Gjøvik
Sales over time — fish store
Number of companies — fish store — Gjøvik
Number of companies — fish store
Employees over time — fish store — Gjøvik
Employees over time — fish store

Companies in the fish shop industry

Registered companies in the fish shop industry

  • Smakfullt Fisk Og Delikatesser As (Hunnsvegen 4B, Gjøvik):
  • Organizational form: AS
  • Founded: 2011-09-12
  • Employees: 14
  • Sales: NOK 11.7 million
  • EBITDA: NOK 937,000
  • Gross profit: NOK 3.9 million
  • Total equity: NOK 223,000
  • Total debt: NOK 4.4 million

Organizational form

  • AS: 1 company, 14 employees, NOK 11.7 million in sales.

Summary

There is only one business in the fish shop industry in Gjøvik, and it is registered as AS. This business has shown stable financial development, although the number of employees has been unstable over time.

Business geography in the fish shop industry

Distribution of business in the municipality

  • Gjøvik: 1 company, 14 employees, NOK 11.7 million in sales.

Summary

The fish shop industry in Gjøvik is concentrated in one district, namely Gjøvik. There is no activity in other districts in the municipality. This indicates that the industry is small and concentrated in a specific part of the municipality.

Companies by place — fish store — Gjøvik
Companies by place — fish store

Business dynamics and bankruptcies

Bankruptcies and dynamics in the industry

  • Bankruptcies: No registered bankruptcies in the fish shop industry in Gjøvik in the last year.
  • Employees: Fluctuation over time, with a decline of 50% from 2023 to 2024, but a strong increase of 100% from 2024 to 2025.

Summary

The industry has shown a gradual stabilization in the number of employees, although there have been significant variations. There are no bankruptcies registered, indicating good financial health for the single business in the industry.

Outlook for the fish shop industry

Development trends for the fish shop industry

  • Sales: Highest growth in 2020 (31.2%) and 2025 (13.4%), with stable development over time.
  • Employees: Largest decline in 2019 (40%), but a strong increase in 2025 (100%).
  • EBITDA: Stable with a margin of 8%.

Summary

The fish shop industry in Gjøvik has shown a gradual increase in sales and employees, with stable financial health. However, there is significant variation in the number of employees over time, which should be closely monitored. The industry has potential for further development, especially with a high EBITDA margin and stable sales growth.

Outlook for the service sector in Gjøvik

Service sector in Gjøvik

  • Number of companies: 58
  • Sales: NOK 911.5 million in 2025
  • Employees: 550 in 2026
  • EBITDA: Variable, with highest values for companies such as Cc Dagligvare As Avd Gjøvik (NOK 6.4 million) and Mengen Butikkdrift As (NOK 3.1 million).

Comparison with the fish shop industry

  • Sales: The fish shop industry has a sales volume of NOK 11.6 million, while the service sector has NOK 911.5 million in 2025.
  • Employees: The fish shop industry has 13 employees, while the service sector has 550 employees in 2026.
  • EBITDA: The fish shop industry has a higher EBITDA margin (8%) compared to the service sector (lower average).

Summary

The service sector in Gjøvik is much larger and more diversified than the fish shop industry. The fish shop industry, however, has a higher EBITDA margin, indicating better financial health for the single business in the industry.

Sales in the parent industry — tjenester — Gjøvik
Sales in the parent industry — tjenester
Companies in the parent industry — tjenester — Gjøvik
Companies in the parent industry — tjenester
Employees in the parent industry — tjenester — Gjøvik
Employees in the parent industry — tjenester

Other companies in tjenester (not in fish store)

CompanyIndustryAddressSalesEmployeesEBITDA
Cc Dagligvare As Avd Gjøviksupermarket chainJernbanesvingen 6, 2821 GjøvikNOK 127.5M58NOK 6.4M
Kiwi Avd 055 KirkebysupermarketKasper Andresens veg 5, 2816 GjøvikNOK 91.8M27NOK 4.9M
Normal Norge As Avd No1080 Gjøvik, Cc Gjøvikdiscount storeJernbanesvingen 6, 2821 GjøvikNOK 33.6M24NOK 3.8M
Kiwi Avd 005 Hunndalensupermarket chainRaufossvegen 214, 2827 HunndalenNOK 65.6M17NOK 3.5M
Kiwi Avd 011 Gjøviksupermarket chainTrondhjemsvegen 4, 2821 GjøvikNOK 65.6M17NOK 3.5M
Kiwi Avd 038 Birisupermarket chainBirivegen 95, 2836NOK 59.0M18NOK 3.2M
Mengen Butikkdrift Assupermarket chainc/o REMA 1000 Gjøvik Stadion|Marcus Thranes gate 8, 2821NOK 128.9M41NOK 3.1M
Sørlie Sannes Dagligvare Assupermarket chainRingvegen 5, 2816 GjøvikNOK 144.6M23NOK 3.1M
Kiwi Avd 050 Strandg GjøviksupermarketStrandgata 13, 2815 GjøvikNOK 45.9M12NOK 2.5M
Obs Bygg Kallerudsupermarket chainStampevegen 1, 2827 HunndalenNOK 71.3M28NOK 1.7M
Extra Kallerudsupermarket chainStampevegen 1, 2827 HunndalenNOK 68.6M25NOK 1.6M
Wiggos Mat Asmeat storeRaufossvegen 223, 2827 HunndalenNOK 10.8M8NOK 1.4M
Extra BirisupermarketBirivegen 56, 2836NOK 38.4M14NOK 911.5K
Life Cc Gjøvikfood/beverages/tobacco storesJernbanesvingen 6, 2821 GjøvikNOK 8.8M13NOK 707.4K
Coop Prix Snertingdalsupermarket chainSnertingdalsvegen 1722, 2838NOK 27.4M9NOK 651.1K
Sesam Oppland AssupermarketChr.Michelsens gate 12, 2815 GjøvikNOK 1.3M1NOK 134.0K
Sunkost Butikk As Sunkost Cc Gjøvikfood/beverages/tobacco storesCC Gjøvik|Jernbanesvingen 6, 2821NOK 1.1M7NOK 49.6K
Aden Market Asethnic grocery storeAmetystvegen 15, 2818 GjøvikNOK 00NOK 0
Afana GruppensupermarketRøyskattbakken 16B, 2827 HunndalenNOK 00NOK 0
Afana Gruppensupermarket chainRøyskattbakken 16B, 2827 HunndalenNOK 00NOK 0
Amundsen Spesial Gjøvik Asfood/beverages/tobacco storesJernbanesvingen 6, 2821 GjøvikNOK 07NOK 0
B Engebretsen KiosksupermarketParkgata 2, 2815 GjøvikNOK 019NOK 0
Biri Gårdsmeieri Asethnic grocery storeØverbygdsvegen 188, 2836 BiriNOK 00NOK 0
Biri Landhandel AssupermarketBirivegen 52, 2836NOK 00NOK 0
Butikkdrift Andersen Askiosk chainKyrre Grepps gate 11, 2819 GjøvikNOK 04NOK 0
Caroline Skogli Olsendiscount storeRognstien 15, 2817 GjøvikNOK 00NOK 0
Chrismess Assupermarket chainValdresvegen 6, 2816 GjøvikNOK 014NOK 0
Coop Prix Tranbergsupermarket chainProst Bloms gate 28, 2819 GjøvikNOK 013NOK 0
Dang KiosksupermarketLudvig Skattums gate 8, 2819 GjøvikNOK 00NOK 0
Elvsveen Handel Og Service AssupermarketHunnsvegen 3, 2821 GjøvikNOK 04NOK 0
Enklere Liv Avd Cc Gjøvikother non-specialised storeJernbanesvingen 6, 2821 GjøvikNOK 00NOK 0
Extra Hunndalensupermarket chainRaufossvegen 223, 2827 HunndalenNOK 016NOK 0
Fredrik Øverli Assupermarket chainREMA 1000 KOPPERUD|Kalkvegen 13, 2818 GjøvikNOK 017NOK 0
Gjøvik Halal Kjøtt Asmeat storeStorgata 20, 2815 GjøvikNOK 00NOK 0
Gjøvik Halal Kjøtt Asmeat storeStorgata 20, 2815 GjøvikNOK 00NOK 0
Gjøvik Halal Kjøtt Og Varer AnssupermarketØvre Torggaten 15, 2821 GjøvikNOK 00NOK 0
H O MoensupermarketOdnesvegen 640, 2822 BybruaNOK 00NOK 0
Liman Enterpriseother non-specialised storeOdnesvegen 316A, 2822 BybruaNOK 00NOK 0
Marianne Hagen EngensupermarketSolhaugjordet 1, 2822 BybruaNOK 00NOK 0
Narvesen Butikken 169 Cc Martenkiosk chainJernbanesvingen, 2821 GjøvikNOK 07NOK 0

Conclusion

The fish shop industry in Gjøvik is a small but stable sector with one business: Smakfullt Fisk Og Delikatesser As. This business has shown gradual growth in sales and employees over time, although the number of employees has been unstable. The industry has not registered any bankruptcies in the last year, indicating good financial health. With an EBITDA margin of 8% and a sales growth of 13.4% in 2025, the fish shop demonstrates potential for further development. However, there is significant variation in the number of employees over time, which should be closely monitored. SmartGrunder can help entrepreneurs explore possible addresses in Gjøvik for this industry, especially in relation to future development trends.