Industry · municipality
The Fish Shop Industry in Kristiansund: Current Status and Outlook
A Detailed Analysis of Companies, Economics, and Development Trends
Executive Summary of the Fish Shop Industry
The fish shop industry in Kristiansund is a small, specialized sector with a unique structure. The only registered company, Freifisk As, operates in Frei and has shown an unusual combination of high EBITDA margins (91%) alongside very low sales volume (NOK 0 in most years). This indicates a specialized business model that entrepreneurs should carefully consider. The industry has a weakly defined development trend, with a simple increase in the number of employees from 0 to 7 between 2020–2026, but with a dramatic sales decline of 96% in 2020.
Economic Trends and Key Figures
Economic data show extreme variation in the fish shop industry in Kristiansund. Sales volume has been NOK 0 in all years except 2020, when it reached NOK 1.8 million. This is a unique development compared to other sectors in the municipality. The number of employees has grown from 0 to 7 between 2020–2026, but with large fluctuations between years. The 91% EBITDA margin is extremely high compared to the industry's sales volume, which may indicate specialized cost structures or unique business models.



Companies in the Fish Shop Industry
There is one registered company in the fish shop industry in Kristiansund: Freifisk As, with the address Vågahammeren 6, Frei. The company was founded in 2019 and has the legal form AS. It has 7 employees and is not bankrupt. Financial data show total equity of NOK 380,000 and total debt of NOK 420,000. The company has an operating margin of 78%, which is extremely high compared to the industry's sales volume.
Geographic Distribution of Activity
All activities in the fish shop industry in Kristiansund are concentrated in Frei. One company is registered in this municipal area, Freifisk As. This shows a clear geographic focus on a specific part of the municipality, which could be an advantage for entrepreneurs seeking to establish themselves in the area.

Dynamics and Business Development
The industry has shown a unique dynamic. There has been no bankruptcy in the fish shop industry in Kristiansund, which is positive. The number of employees has grown from 0 to 7 between 2020–2026, but with large fluctuations. The only registered company has shown an extremely high EBITDA margin (91%) alongside very low sales volume, which may indicate specialized cost structures or unique business models.
Outlook for Entrepreneurs
For entrepreneurs in the fish shop industry in Kristiansund, it is important to understand the industry's unique characteristics. The only company has shown an extremely high EBITDA margin (91%) alongside very low sales volume, which may indicate specialized cost structures or unique business models. This can be both an opportunity and a challenge. Entrepreneurs should consider how they can leverage this model while addressing the industry's weak sales volume. SmartGrunder can help find suitable locations in Kristiansund for fish shop activities.
Comparison with the Services Sector
Compared to the broader services sector in Kristiansund, which has 58 companies and NOK 1.128 million in sales in 2024, the fish shop industry is a small, specialized sector. The services sector has shown stable growth in the number of employees (from 489 in 2016 to 465 in 2026) and more even sales volume (NOK 908 million in 2016 to NOK 1.128 million in 2024). Peer companies in the services sector include supermarket chains such as Ng Kiwi Romsdal Og Nordmøre As and Coop Nordvest Sa, which have higher sales (up to NOK 172.6 million) and more employees (up to 41). This shows that the fish shop industry has a completely different scale and structure compared to the most representative companies in the services sector.



Other companies in tjenester (not in fish store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Ng Kiwi Romsdal Og Nordmøre As Avd 941 Løkkemyra | supermarket chain | Løkkemyrveien 1, 6517 Kristiansund | NOK 99.4M | 25 | NOK 6.3M |
| Ng Kiwi Romsdal Og Nordmøre As Avd 897 Dale | supermarket chain | Tverrveien 2, 6518 Kristiansund | NOK 89.5M | 22 | NOK 5.7M |
| Ng Kiwi Romsdal Og Nordmøre As Avd 896 Rensvik | supermarket chain | Einerskaret 21, 6521 Frei | NOK 82.0M | 19 | NOK 5.2M |
| Coop Nordvest Sa (2500) Extra Kristiansund | supermarket chain | Rørgata 1, 6517 Kristiansund | NOK 172.6M | 41 | NOK 5.0M |
| Sagamat As | supermarket | President Christies gate 19, 6509 Kristiansund | NOK 77.6M | 13 | NOK 3.9M |
| Coop Nordvest Sa (2438) Coop Mega Storkaia Kristians | supermarket chain | Arnulf Øverlands gate 2-8, 6509 Kristiansund | NOK 117.1M | 22 | NOK 3.4M |
| Bunnpris Kongens Plass | supermarket chain | Kongens plass 1, 6509 Kristiansund | NOK 49.0M | 18 | NOK 3.1M |
| Normal Norge As Avd No1056 Kristiansund Alti Stork | discount store | Arnulf Øverlands gate 2, 6509 Kristiansund | NOK 24.0M | 14 | NOK 2.7M |
| Normal Norge As Avd No1184 Kristiansund Alti Futura | discount store | Industriveien 17, 6517 Kristiansund | NOK 24.0M | 16 | NOK 2.7M |
| Bunnpris Stortua As | supermarket chain | Trollsvingen 32, 6511 Kristiansund | NOK 58.1M | 18 | NOK 2.2M |
| Sporsheim Drift As | supermarket chain | Storskarven 2, 6514 Kristiansund | NOK 71.6M | 32 | NOK 2.1M |
| Futura Mat As | supermarket chain | Industriveien 17, 6517 Kristiansund | NOK 43.2M | 4 | NOK 809.0K |
| Fredrik & Louisa As Avd Futura | discount store | Industriveien 17, 6517 Kristiansund | NOK 18.4M | 4 | NOK 795.1K |
| Knutepunktet Namo As | supermarket | Kordellen 18, 6514 Kristiansund | NOK 7.1M | 4 | NOK 743.0K |
| Holdbart As Avd Kristiansund | supermarket chain | Omagata 170, 6517 Kristiansund | NOK 12.1M | 11 | NOK 685.2K |
| Sunkost Butikk As Sunkost Futura | health foods store | Industriveien 17, 6517 Kristiansund | NOK 12.0M | 6 | NOK 567.1K |
| Magnus Husby As | supermarket chain | Langveien 1, 6509 Kristiansund | NOK 70.8M | 14 | NOK 223.0K |
| Dobra As | supermarket chain | 0, 6520 Frei | NOK 29.7M | 10 | NOK 216.0K |
| Fresh Drift As | food/beverages/tobacco stores | c/o Helge Rød|Flintegata 7, 6510 Kristiansund | NOK 3.8M | 0 | NOK 79.0K |
| Popup Norway As | other non-specialised store | Kvalvikveien 229, 6522 Frei | NOK 189.0K | 4 | NOK 2.0K |
| Airport Retail Norway As Avd Taxfree Butikk Kristiansund | alcohol store | Kvernberget|Flyplassveien, 6517 Kristiansund | NOK 0 | 0 | NOK 0 |
| Aladdin As | supermarket | Kaibakken 5, 6509 Kristiansund | NOK 0 | 2 | NOK 0 |
| Aquarian As | food/beverages/tobacco stores | c/o Steague Ramstad|Fridtjof Nansens gate 4, 6509 Kristiansund | NOK 0 | 0 | NOK 0 |
| Ceylonia As | supermarket | Langveien 24, 6509 Kristiansund | NOK 0 | 0 | NOK 0 |
| Coop Nordvest Sa (1538) Coop Prix Frei | supermarket chain | Kongsveien 128, 6524 Frei | NOK 0 | 9 | NOK 0 |
| Coop Nordvest Sa (2950) Extra Futura | supermarket chain | Industriveien 17, 6517 Kristiansund | NOK 0 | 0 | NOK 0 |
| Fjorda As | food/beverages/tobacco stores | Dalegata 71, 6516 Kristiansund | NOK 0 | 2 | NOK 0 |
| Fresh Drift As | food/beverages/tobacco stores | c/o Helge Rød|Flintegata 7, 6510 Kristiansund | NOK 0 | 0 | NOK 0 |
| Innlandet Dagligvare As | supermarket chain | Skjærvaveien 10, 6507 Kristiansund | NOK 0 | 9 | NOK 0 |
| Karoline Gjernes Arts & Gifts | other non-specialised store | Myraveien 11, 6514 Kristiansund | NOK 0 | 0 | NOK 0 |
| Ker Holding As | food/beverages/tobacco stores | Flintegata 7, 6510 Kristiansund | NOK 0 | 0 | NOK 0 |
| Knut Garshol Klippfisk | supermarket | Dyre Halses gate 3, 6516 Kristiansund | NOK 0 | 0 | NOK 0 |
| Kristin Eilertsen | food/beverages/tobacco stores | Hærnøsandveien 40B, 6514 Kristiansund | NOK 0 | 0 | NOK 0 |
| Kvalvåg Kiosk Da | kiosk | 0, 6520 Frei | NOK 0 | 0 | NOK 0 |
| Marokko Drift As | supermarket | Dalegata 50B, 6516 Kristiansund | NOK 0 | 8 | NOK 0 |
| Nordmat Engros As | supermarket | Hauggata 21, 6509 Kristiansund | NOK 0 | 8 | NOK 0 |
| North Fitness As | food/beverages/tobacco stores | c/o Steague Ramstad|Fridtjof Nansens gate 4, 6509 Kristiansund | NOK 0 | 1 | NOK 0 |
| Olivenlunden As Avd Futura Kristiansund | gourmet food store | Industriveien 17, 6517 Kristiansund | NOK 0 | 0 | NOK 0 |
| Olivensteen As | other non-specialised store | Industriveien 17, 6517 Kristiansund | NOK 0 | 0 | NOK 0 |
| Ryborg Anita Gundersen | supermarket chain | Jørihaugen 1A, 6520 Frei | NOK 0 | 0 | NOK 0 |
Conclusion and Future Outlook
The fish shop industry in Kristiansund has a unique profile with one company, Freifisk As, operating with an extremely high EBITDA margin (91%) and very low sales volume. This shows a specialized business model that can be both an opportunity and a challenge for entrepreneurs. Compared to the broader services sector, which has higher sales and more companies, the fish shop industry is a small, specialized sector. Entrepreneurs should consider how they can leverage this model while addressing the industry's weak sales volume. SmartGrunder can help find suitable locations in Kristiansund for fish shop activities.