Industry · municipality
The Fish Shop Industry in Stjørdal: Current Status and Outlook
A Detailed Analysis of Companies, Statistics, and Development Trends
Executive Summary of the Fish Shop Industry in Stjørdal
The fish shop industry in Stjørdal is a small but active sector with three registered companies. The only operating company, Ishavsprodukter AS, is an AS with two employees and annual sales of 2.6 million NOK. Two other companies, Skjervoldsmo Lille Shoppe, are registered but have no activity. The industry shows a weak negative development in sales and operating profit, with an EBITDA margin of -3% and an operating profit of -87,000 NOK. Prospects for new entrants are limited by small market share and competitive structures in nearby municipalities.
Economic Overview: Sales and Employees
Sales Development
Sales in the fish shop industry in Stjørdal have been uneven in recent years. The current sales amount to 2.6 million NOK, with a 10% decline compared to 2024. The most significant increase was recorded in 2017, where sales rose by 155.3% from 1.0 million to 2.6 million NOK. In 2021, a local maximum of 3.3 million NOK was reached, followed by a decline in 2022 and 2025.
Workforce
The number of employees has remained stable at 2 people since 2021. The only significant increase was recorded in 2020, where the number rose by 100% from 1 to 2 employees. There has been no change in the number of employees after 2021, indicating a stable but non-growing workforce in the industry.
Companies in the Fish Shop Industry
Registered Companies
The following companies are registered in the fish shop industry in Stjørdal:
| Company | Organizational Form | Employees | Sales (NOK) | EBITDA (NOK) |
|---|---|---|---|---|
| Ishavsprodukter AS | AS | 2 | 2.6M | -87.0K |
| Skjervoldsmo Lille Shoppe | ENK | 0 | 0 | 0 |
| Skjervoldsmo Lille Shoppe | ENK | 0 | 0 | 0 |
Organizational Forms
The only active company, Ishavsprodukter AS, is an AS. The other two companies are ENKs but have no operational activity. There are no companies in the industry organized as ANS or ASA.
Geographic Distribution of Activity
Geographic Distribution
All three companies in the fish shop industry are registered in Hell, one of the main districts in Stjørdal. The only operating company, Ishavsprodukter AS, has the following key figures:
- Operating Income: 2.6 million NOK
- Sales: 2.6 million NOK
- Wages: 504,000 NOK
- Operating Profit: -87,000 NOK
- EBITDA: -87,000 NOK
- Gross Profit: 950,000 NOK
- EBITDA Margin: -3%
- Operating Profit per Employee: 1.3 million NOK
- Gross Margin: 36%
- Operating Margin: -3%
There is no activity in other districts in the municipality.
Business Efficiency and Dynamics
Business Efficiency and Bankruptcy Statistics
No companies in the fish shop industry in Stjørdal have gone bankrupt, indicating a stable but non-growing sector. Ishavsprodukter AS has a negative EBITDA and operating profit, which may indicate economic challenges. Two of the companies have no operational activity, which may be due to them being registered but not operating. There has been no change in the number of employees since 2021, indicating a stable but non-growing workforce.
Outlook for Entrepreneurs
Outlook for New Entrants
For entrepreneurs considering starting a fish shop in Stjørdal, the challenges are clear. The industry has a small market share, with only three companies, and a negative EBITDA margin of -3%. The only operating company, Ishavsprodukter AS, has an operating profit of -87,000 NOK, which may indicate economic challenges. However, there may be opportunities in a stable market key, especially if there is a need for local fish shops in Hell. SmartGrunder can help entrepreneurs find suitable locations and evaluate business models that can provide profitability in this sector.
Outlook for the Services Sector
Services Sector Comparison
The services sector in Stjørdal is much larger than the fish shop industry, with 50 companies compared to 3 in the fish shop industry. Sales in the services sector have been more stable, with an increase from 1.2 billion NOK in 2016 to 1.4 billion NOK in 2024. In 2025, a sharp decline of 51.1% was recorded, but it is a broader sector with more actors.
Peer Companies in the Services Sector
Current peer companies in the services sector include:
| Company | Industry | Sales (NOK) | EBITDA (NOK) | Employees |
|---|---|---|---|---|
| Coop Midt Norge Sa Avd 64 Coop Mega Torgkvartalet | Supermarket Chain | 229.1M | 12.4M | 42 |
| Coop Midt Norge Sa Avd 91 Coop Extra Stjørdal | Supermarket Chain | 211.5M | 11.4M | 45 |
| Travel Retail Norway As Avd Trondheim Lufthavn | Alcohol Shop | 343.9M | 3.7M | 76 |
These companies have higher sales and EBITDA than the fish shop industry, showing that the services sector has greater potential for growth and profitability.
Other companies in tjenester (not in fish store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Coop Midt Norge Sa Avd 64 Coop Mega Torgkvartalet | supermarket chain | Stokmovegen 2, 7500 Stjørdal | NOK 229.1M | 42 | NOK 12.4M |
| Coop Midt Norge Sa Avd 91 Coop Extra Stjørdal | supermarket chain | Øyanveien 4, 7514 Stjørdal | NOK 211.5M | 45 | NOK 11.4M |
| Coop Midt Norge Sa Avd 105 Extra Skatval | supermarket | Skatvalsvegen 137, 7510 | NOK 70.5M | 20 | NOK 3.8M |
| Travel Retail Norway As Avd Trondheim Lufthavn | alcohol store | Værnes Lufthavn|Lufthavnveien, 7500 Stjørdal | NOK 343.9M | 76 | NOK 3.7M |
| Marius Krogh As | supermarket chain | Husbyfaret 4, 7505 Stjørdal | NOK 142.5M | 16 | NOK 3.3M |
| Coop Midt Norge Sa Avd 137 Extra Hell | supermarket chain | Selbuvegen 26, 7517 Hell | NOK 52.9M | 20 | NOK 2.9M |
| Coop Midt Norge Sa Avd 56 Coop Prix Stjørdal | supermarket chain | Værnesgata 7A, 7503 Stjørdal | NOK 52.9M | 10 | NOK 2.9M |
| Normal Norge As Avd No1086 Stjørdal Torgkvartalet | discount store | Stokmovegen 2, 7500 Stjørdal | NOK 24.0M | 18 | NOK 2.7M |
| Arve Jørstad As | supermarket | Sandfærhus 24, 7502 Stjørdal | NOK 132.5M | 22 | NOK 2.4M |
| Ng Kiwi Midt Norge As Avd 105 Holmen | supermarket chain | Vassbygdvegen 4, 7503 Stjørdal | NOK 60.9M | 16 | NOK 2.2M |
| Normal Norge As No1164 Stjørdal Hellsenteret | discount store | Sandfærhus 24, 7502 Stjørdal | NOK 19.2M | 13 | NOK 2.2M |
| Tine Hedsten As | supermarket chain | REMA 1000 STJØRDAL|Anna Mogaards gate 9, 7500 | NOK 87.0M | 22 | NOK 1.9M |
| Clas Ohlson As Avd Stjørdal | other non-specialised store | Stokmovegen 2, 7500 Stjørdal | NOK 32.9M | 15 | NOK 1.7M |
| Ng Kiwi Midt Norge As Avd 115 Mindes Hus | supermarket chain | Værnesgata 11, 7503 Stjørdal | NOK 44.3M | 12 | NOK 1.6M |
| Helsemagasinet As Avd Stjørdal | food/beverages/tobacco stores | Stokmovegen 2, 7500 Stjørdal | NOK 11.7M | 7 | NOK 104.0K |
| Daba As | fruit/vegetables stores | Stokkanvegen 10A, 7500 Stjørdal | NOK 2.6M | 6 | NOK 47.0K |
| Baklanova | supermarket chain | Johan Myrvangs vei 25, 7520 Hegra | NOK 0 | 0 | NOK 0 |
| Butikkdrift Kola As | kiosk chain | Innherredsvegen 76A, 7500 Stjørdal | NOK 0 | 0 | NOK 0 |
| Butikkdrift Mæhre As | kiosk chain | c/o Jannicke Mæhre|Trondheim Lufthavn, Værnes|Lufthavnveien 19, 7502 Stjørdal | NOK 0 | 16 | NOK 0 |
| Elise Sneeggens Foretak | other non-specialised store | Sortasvegen 391, 7517 Hell | NOK 0 | 0 | NOK 0 |
| Geving Fristelser V/kolbjørn Geving | other non-specialised store | Meierivegen 13B, 7503 Stjørdal | NOK 0 | 0 | NOK 0 |
| Global Marked Stjørdal As | supermarket | Kjøpmannsgata 30, 7500 Stjørdal | NOK 0 | 6 | NOK 0 |
| Gårdsbua As | supermarket | Mellomriksvegen 219, 7513 Stjørdal | NOK 0 | 0 | NOK 0 |
| Hakizimana Boxing Day Shop | other non-specialised store | Wergelandsvegen 9A, 7504 Stjørdal | NOK 0 | 0 | NOK 0 |
| Hakizimana Boxing Day Shop | other non-specialised store | Wergelandsvegen 9A, 7504 Stjørdal | NOK 0 | 0 | NOK 0 |
| Helga Forbord (hf Salg) | other non-specialised store | Solvegen 1, 7506 Stjørdal | NOK 0 | 0 | NOK 0 |
| Janne Husås Karriere Og Velvære | other non-specialised store | Rikke Moksnes vei 42D, 7506 Stjørdal | NOK 0 | 0 | NOK 0 |
| Krogh Dagligvare As | supermarket chain | c/o REMA 1000 Husbyfaret|Husbyfaret 4, 7505 Stjørdal | NOK 0 | 0 | NOK 0 |
| Lilleby | supermarket | Selbuvegen 1195, 7519 Elvarli | NOK 0 | 0 | NOK 0 |
| Lilleby | supermarket | Selbuvegen 1195, 7519 Elvarli | NOK 0 | 0 | NOK 0 |
| Mabuhay Remme | supermarket | Kirkevegen 6, 7500 Stjørdal | NOK 0 | 0 | NOK 0 |
| Mediakiosk V/aud Perly Døsvik | other non-specialised store | Øverlands gate 24, 7500 Stjørdal | NOK 0 | 0 | NOK 0 |
| Moksnes Sport Stjørdal Ans | other non-specialised store | Søndregata 9, 7500 Stjørdal | NOK 0 | 0 | NOK 0 |
| Mr.imp Narongrit Munthai | ethnic grocery store | Granittvegen 9, 7509 Stjørdal | NOK 0 | 0 | NOK 0 |
| Nenita Otivar | kiosk | Husbyvegen 14D, 7500 Stjørdal | NOK 0 | 0 | NOK 0 |
| Nils Ole Viken | supermarket | Havdalsvegen 220, 7517 Hell | NOK 0 | 0 | NOK 0 |
| Service Aune | other non-specialised store | Bjørnhaugen 11, 7507 Stjørdal | NOK 0 | 0 | NOK 0 |
| Siriyanchai Service | other non-specialised store | Stokkanvegen 24A, 7507 Stjørdal | NOK 0 | 0 | NOK 0 |
| Sondre Stormo | supermarket | Remyrvegen 200, 7509 Stjørdal | NOK 0 | 0 | NOK 0 |
| Stjørdal Intermaten As | ethnic grocery store | Innherredsvegen 57A, 7503 Stjørdal | NOK 0 | 1 | NOK 0 |
Conclusion
The fish shop industry in Stjørdal is a small but active sector with a single operating company and two registered companies without activity. The industry shows a weak negative development in sales and operating profit, with an EBITDA margin of -3%. Prospects for new entrants are limited by small market share and competitive structures in nearby municipalities. However, there may be opportunities in a stable market key, especially if there is a need for local fish shops in Hell. SmartGrunder can help entrepreneurs find suitable locations and evaluate business models that can provide profitability in this sector.