Industry · municipality
Fish Farming in Stord: Industry Analysis and Development Trends
A Detailed Overview of the Fish Farming Industry in Stord Municipality
Executive Summary
Overview of the Fish Farming Industry in Stord
The fish farming industry in Stord Municipality is a small but stable sector with two registered companies. In 2025, the industry had an annual revenue of NOK 5.7 million, with an increase of 7.7% compared to 2024. Employment figures showed more unstable development, with 4 employees in 2025 after fluctuating between 5 and 7 in previous years. The industry has an EBITDA margin of 5% and a gross margin of 50%, indicating good cost control. There are no bankruptcy registrations in the industry, but one of the companies (Trollkrabben AS) has high debt of NOK 789 thousand. A new company (Bit Division AS) was established in 2025, which may indicate growth potential.
Economic Overview
Annual Revenue and Employees:
- 2025: NOK 5.7 million (increase of 7.7% from 2024)
- Employees: 4 (decrease from 5 in 2024)
Key Figures:
- EBITDA: NOK 310 thousand (5% of revenue)
- Gross Margin: 50%
- Total Debt: NOK 789 thousand (Trollkrabben AS)
- Total Equity: NOK 102 thousand (Trollkrabben AS)
Trend: Revenue grew by 7.7% in 2025, but employment decreased due to a new company restructuring (Bit Division AS) which had 0 employees in 2025. The industry has stable cost control, but high debt at one of the companies could be a risk.
Companies in the Industry
Registered Companies in Stord:
- Trollkrabben AS (Notahaugsbryggo, Stord)
- Established: 2002-02-15
- Employees: 6 (2024), 0 (2025)
- Revenue: NOK 5.4 million (2024)
- EBITDA: NOK 310 thousand (2024)
- Debt: NOK 789 thousand
- Equity: NOK 102 thousand
- Bit Division AS (Rundehaugen 44, Stord)
- Established: 2025-05-01
- Employees: 0 (2025)
- Revenue: NOK 460 thousand (2025)
- EBITDA: NOK 35 thousand (2025)
Organizational Form:
- AS: 1 company (Trollkrabben AS)
- Other Form: 1 company (Bit Division AS, established 2025)
Industry Geography
Activity Distributed Across Locations in Stord:
- Stord: 1 company (Trollkrabben AS, Notahaugsbryggo)
- Stord: 1 company (Bit Division AS, Rundehaugen 44)
Concentration: All companies in the industry are located in the Stord city center, with a clear focus on Notahaugsbryggo and Rundehaugen. This indicates that the fish farming industry in Stord is concentrated in central areas with good access to transport and customers.
Industry Dynamics
Bankruptcy Statistics:
- No bankruptcy registrations in the fish farming industry in Stord in 2025.
- Trollkrabben AS has high debt (NOK 789 thousand), but is still in operation.
Growth and Decline:
- Bit Division AS (2025): New company with 0 employees and NOK 460 thousand in revenue.
- Trollkrabben AS had a decline in employees from 6 to 0 in 2025, but had stable revenue.
Conclusion: The industry is stable, but with a small company group. A new company (Bit Division AS) may indicate growth, but high debt at existing companies could be a risk.
Development Trends
Development Trends for Entrepreneurs
For entrepreneurs in the fish farming industry in Stord:
- Stable market: The industry has shown a stable revenue increase of 7.7% in 2025, with good cost control (50% gross margin).
- Growth potential: A new company (Bit Division AS) in 2025 shows interest in the industry, and it is possible to develop more companies.
- Risk: High debt at existing companies (Trollkrabben AS) could be a challenge, but no bankruptcy registrations indicate that the industry is stable.
- Recommendation: Entrepreneurs should consider establishing themselves in central areas (Notahaugsbryggo, Rundehaugen) and focus on cost control to ensure profitability.
Development in the Services Sector
Services Sector in Stord:
- Number of companies: 38 (fish farming industry has 2 companies)
- Revenue: NOK 574 million in 2025 (decrease of 40.2% from 2024)
- Employees: 349 (decrease of 1.4% from 2024)
Peer companies in the services sector:
- Extra Stord Avd 285: NOK 93.8 million in revenue, 35 employees, NOK 4.9 million EBITDA
- Ng Kiwi Rogaland As Avd 607: NOK 77.2 million in revenue, 24 employees, NOK 4.2 million EBITDA
- Ng Kiwi Rogaland As Avd 601: NOK 73.5 million in revenue, 19 employees, NOK 4.0 million EBITDA
Conclusion: The services sector has higher revenue and more companies, but the fish farming industry has better margins (5% EBITDA vs. 5.3% in the services sector). Entrepreneurs should consider combining fish farming activities with the services sector to leverage scale.
Other companies in tjenester (not in fish store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Extra Stord Avd 285 | supermarket chain | Ringvegen 44, 5412 Stord | NOK 93.8M | 35 | NOK 4.9M |
| Ng Kiwi Rogaland As Avd 607 Kunnskapshuset | supermarket chain | Sæ 134, 5417 Stord | NOK 77.2M | 24 | NOK 4.2M |
| Ng Kiwi Rogaland As Avd 601 Studalen | supermarket chain | Studalen 2, 5417 Stord | NOK 73.5M | 19 | NOK 4.0M |
| Ng Kiwi Rogaland As Avd 649 Heiane | supermarket chain | Grønehaugen 2, 5412 Stord | NOK 69.9M | 21 | NOK 3.8M |
| Extra Leirvik Avd 2637 | supermarket chain | Hamnegata 11, 5411 Stord | NOK 70.4M | 25 | NOK 3.7M |
| Ng Kiwi Rogaland As Avd 639 Sagvåg | supermarket chain | Lyngneset 5, 5410 Sagvåg | NOK 55.2M | 17 | NOK 3.0M |
| Haga Mat As | supermarket | Hystadvegen 250, 5416 Stord | NOK 59.1M | 0 | NOK 2.7M |
| Normal Norge As Avd No1025 Amfi Stord | discount store | Hamnegata 11, 5411 Stord | NOK 19.2M | 12 | NOK 2.2M |
| Heiane Dagligvare As | supermarket chain | Svartadalen 4, 5412 Stord | NOK 64.8M | 30 | NOK 2.1M |
| Sagenesen As | supermarket chain | Olvikvegen 54, 5416 Stord | NOK 45.2M | 24 | NOK 1.6M |
| Holdbart As Avd Stord | supermarket chain | Hatlandsmyro 8, 5412 Stord | NOK 28.9M | 13 | NOK 1.6M |
| Eivind Birkeland As | supermarket | Vabakkjen 4B, 5411 Stord | NOK 89.9M | 26 | NOK 1.1M |
| Gunnlaug Almås As | supermarket chain | Sagvågsvegen 501, 5410 | NOK 62.7M | 14 | NOK 612.0K |
| John Ståle Eldøy As | supermarket | Meatjønnshaugen 6, 5412 Stord | NOK 97.8M | 0 | NOK 384.0K |
| Huglabutikken As | supermarket | Huglo, 5413 | NOK 6.5M | 13 | NOK 338.0K |
| Tida Asia Marked As | ethnic grocery store | Torget 8, 5417 Stord | NOK 7.1M | 4 | NOK 293.0K |
| Eko Market As Avd Stord | supermarket | Svartadalen 6, 5412 Stord | NOK 0 | 0 | NOK 0 |
| Fimreite Design | discount store | Ås 14, 5417 Stord | NOK 0 | 0 | NOK 0 |
| Haga Mat As | supermarket | Hystadvegen 250, 5416 Stord | NOK 0 | 0 | NOK 0 |
| Heiane Mat As | supermarket | Meatjønnshaugen 6, 5412 Stord | NOK 0 | 22 | NOK 0 |
| Hindenes Mat As | supermarket chain | Kjøtteinsvegen 71, 5411 Stord | NOK 0 | 15 | NOK 0 |
| Jennys Fergekro Jenny Brendøy | kiosk | Skjæreholmane, 5411 Stord | NOK 0 | 0 | NOK 0 |
| John Ståle Eldøy As | supermarket chain | Meatjønnshaugen 6, 5412 Stord | NOK 0 | 0 | NOK 0 |
| Leirvik Internasjonal Mat Butikk As | ethnic grocery store | Borggata 16, 5417 Stord | NOK 0 | 4 | NOK 0 |
| Mariann Steinsland | discount store | Amlievegen 3A, 5416 Stord | NOK 0 | 0 | NOK 0 |
| Mary Kay Konsulent Anne Marie Vika | other non-specialised store | Sæbøstølen 9, 5412 Stord | NOK 0 | 0 | NOK 0 |
| Netthandel Da | other non-specialised store | Skotabergvegen 17, 5411 Stord | NOK 0 | 0 | NOK 0 |
| Netthandel Da | other non-specialised store | Skotabergvegen 17, 5411 Stord | NOK 0 | 0 | NOK 0 |
| Nille Heiane Stord | other non-specialised store | Heiane 43|Heiane Storsenter, 5412 Stord | NOK 0 | 9 | NOK 0 |
| Olsen Viste | other non-specialised store | Svinnshammaren 3, 5416 Stord | NOK 0 | 0 | NOK 0 |
| Sjukehuskiosken Ans | kiosk | 0, 5416 Stord | NOK 0 | 0 | NOK 0 |
| Spar Haga | supermarket chain | Hystadvegen 250, 5416 Stord | NOK 0 | 29 | NOK 0 |
| Sunkost Butikk As Sunkost Stord | health foods store | Amfisenteret Stord, 5404 | NOK 0 | 3 | NOK 0 |
| Jonas Børtveit As | supermarket chain | Åsringen 57A, 5417 Stord | NOK 0 | 0 | NOK -32.0K |
| G Sagenes Matsenter As | supermarket chain | Olvikvegen 54, 5416 Stord | NOK 0 | 0 | NOK -44.0K |
| Vinmonopolet As Butikk Stord | alcohol store | Hamnegata 11, 5411 Stord | NOK 37.4M | 9 | NOK -502.0K |
Conclusion
The fish farming industry in Stord Municipality is a small but stable sector with two companies and an annual revenue of NOK 5.7 million in 2025. The industry has good cost control (50% gross margin) and no bankruptcy registrations, but high debt at one of the companies could be a risk. A new company (Bit Division AS) in 2025 shows growth potential. Entrepreneurs should consider establishing themselves in central areas and focus on cost control to ensure profitability. The services sector in Stord has higher revenue, but the fish farming industry has better margins. SmartGrunder can help entrepreneurs find suitable addresses and develop strategies to succeed in this industry.