The Fish Storage Industry in Tønsberg: Current Status and Outlook

The fish storage industry in Tønsberg is a small but stable industry with three registered companies. One of these, Tønsberg Fisk As, is active with 12 employees and a revenue of 15.0 million NOK. The other two companies, Fiskesjefen As, were recently established (2024) but have no operational activity yet. The industry shows a mix of stability and development, with a revenue growth of 22.8% in 2025, but a decline in the number of employees over time. SmartGrunder can help entrepreneurs identify development opportunities in this municipality for fish storage businesses.

Economic trends

The fish storage industry in Tønsberg has had a weak but growing revenue over time, with an increase of 22.8% in 2025 compared to 2024. The number of employees, however, has shown a more unstable development, with a decline from 18 in 2016 to 8 in 2025, but an expected increase to 11 in 2026. This indicates a combination of market development and operational challenges for existing companies.

Registered companies

1. Tønsberg Fisk As (Storgaten 20, Tønsberg)

• Established: 2012-03-07
• Organizational form: AS
• Number of employees: 12
• Operational status: Not bankrupt
• Revenue: 15.0M NOK
• EBITDA: 680,000 NOK

1. Fiskesjefen As (Narverødveien 27, Tønsberg)

• Established: 2024-11-09
• Organizational form: AS
• Number of employees: 0
• Operational status: Not bankrupt
• Revenue: 0 NOK

1. Fiskesjefen As (Narverødveien 27, Tønsberg)

• Established: 2024-11-09
• Organizational form: AS
• Number of employees: 0
• Operational status: Not bankrupt
• Revenue: 0 NOK

The last two companies were recently established but have no operational activity yet. Tønsberg Fisk As is the only active company in the industry and represents the largest share of revenue and employees.

Geographic distribution

All companies in the fish storage industry in Tønsberg are registered in the municipality's main town, Tønsberg. No activity has been reported from other parts of the municipality. This indicates that the fish storage industry is concentrated in the municipality's center, which can be an advantage for entrepreneurs seeking to establish themselves in an existing market place.

The fish storage industry in Tønsberg has not reported any bankruptcies to date, which shows a certain level of stability in the industry. However, the number of employees has shown a significant decline from 18 in 2016 to 8 in 2025, with an expected increase to 11 in 2026. This may indicate operational challenges or a change in the market. The two newly established companies have not reported any operational activity yet, which may be an indication of some uncertainty in the industry.

Opportunities for entrepreneurs

For entrepreneurs considering establishing themselves in the fish storage industry in Tønsberg, data shows a mix of opportunities and challenges. The industry has shown a revenue increase of 22.8% in 2025, which indicates a certain market strength. However, the number of companies in the industry is low (3), which can provide opportunities for competitive businesses. It is, however, important to be aware of operational challenges, as shown by the decline in the number of employees over time. At the same time, it may be an advantage to utilize the existing market place in Tønsberg's center.

Comparison with the broader services sector

The fish storage industry is part of the broader services sector in Tønsberg, which has 121 companies and a revenue of 2.183 million NOK in 2025. Compared to this, the fish storage industry is relatively small, but shows a higher EBITDA margin (4%) than many of the larger service providers in the municipality. Examples of competitors in the services sector include:

• Råel Mat As (supermarket, 117.0M NOK revenue, 6.4M NOK EBITDA)
• Kaldnes Brygge Mat As (supermarket chain, 74.0M NOK revenue, 4.9M NOK EBITDA)
• Normal Norge As (discount store, 38.4M NOK revenue, 4.3M NOK EBITDA)

This shows that the fish storage industry competes with both local and national actors in the services sector, which can be a challenge for new companies.

The fish storage industry in Tønsberg shows a mix of stability and development. With a revenue of 14.8 million NOK in 2025 and an expected increase in the number of employees in 2026, the industry can be an attractive market for entrepreneurs. However, it is important to be aware of the competition from larger service providers in the municipality and the operational challenges that have been evident over time. SmartGrunder can help entrepreneurs identify development opportunities in this municipality for fish storage businesses.