Industry · municipality
Hair Salon Industry in Horten: A Comprehensive Analysis
Economic Overview, Companies, and Outlook for Founders and Local Decision-Makers in 2025
Brief Overview of Craftsmanship and Development
Overview of Craftsmanship and Development
Hair services in Horten are an important part of the municipality's local economy, with 41 registered companies in 2025. The industry has shown a very dynamic development in recent years, with both rising and falling trends. Although the number of employees has decreased by 65% from 2016 to 2026, some companies have clearly managed to maintain high income and profit margins. It is particularly interesting to note that the most profitable companies have higher EBITDA margins (up to 11%) compared to the average in the municipality. This indicates that there are opportunities for efficient operations in parts of the industry.
Economic Overview of the Hairdressing Sector
Economic Overview
Sales and Employees in the Hairdressing Sector in Horten (2016–2026):
| Year | Sales (NOK) | Employees | Annual change in sales | Annual change in employees |
|---|---|---|---|---|
| 2016 | 22.7M | 67 | - | - |
| 2017 | 21.5M | 62 | -5.2% | -7.5% |
| 2018 | 20.5M | 49 | -4.8% | -21.0% |
| 2019 | 23.5M | 45 | +14.8% | -8.2% |
| 2020 | 22.7M | 53 | -3.3% | +17.8% |
| 2021 | 22.5M | 44 | -0.6% | -17.0% |
| 2022 | 17.5M | 41 | -22.5% | -6.8% |
| 2023 | 12.9M | 33 | -26.3% | -19.5% |
| 2024 | 9.8M | 30 | -24.1% | -9.1% |
| 2025 | 11.2M | 26 | +15.0% | -13.3% |
| 2026 | 10.5M | 25 | -6.2% | -3.8% |
Key Figures:
- Sales have decreased by 46% from 2016 to 2026.
- The number of employees has decreased by 65% over the same period.
- The most profitable companies have EBITDA margins of up to 11%, while the average in the municipality is 9%.
- There is a clear variation in operating results between companies, with some achieving higher revenues than others.



Companies in the Hairdressing Sector
In Horten, there are 16 registered companies in the hairdressing sector, with a mix of AS and ENK entities. The most notable companies include:
- Tango Sjøsiden (AS, 8 employees, 12.1M in sales, 10% EBITDA margin)
- Indigo Dame Og Herrefrisør As (AS, 4 employees, 3.1M in sales, 11% EBITDA margin)
- Linden Park Frisør As (AS, 9 employees, 0 in sales, 0% EBITDA margin)
Organizational Form:
- 6 of the companies are AS entities, with a total of 25 employees and 17.1M in sales.
- 10 companies are ENK entities, with 0 employees and 0 in sales.
Interesting Observations:
- The most profitable companies have a higher number of employees and better operating results.
- Several companies have 0 in sales and employees, which may indicate that they are newly started or not actively operating.
Business Geography in Horten and Åsgårdstrand
Business Geography
The hairdressing sector in Horten is most active in Horten and Åsgårdstrand. There is a clear difference in activity between the two areas:
Horten:
- 4 companies, 23 employees, 17.1M in sales, 1.6M in EBITDA.
- Highest income and employees in the municipality.
Åsgårdstrand:
- 2 companies, 2 employees, 0 in sales and EBITDA.
- No activity in 2025.
Mapping of Distribution:
- 75% of the companies and 90% of the employees are in Horten.
- Åsgårdstrand has very low activity, with only two companies that are not actively operating.

Business Dynamics and Operating Results
Business Dynamics
Bankruptcies and Operating Results:
- There are no registered bankruptcies in the hairdressing sector in Horten in 2025.
- Several companies have 0 in sales and employees, which may indicate that they are newly started or not actively operating.
Operating Results:
- The most profitable companies have higher EBITDA margins (up to 11%) compared to the average in the municipality (9%).
- There is a clear variation in operating results between companies, with some achieving higher revenues than others.
Conclusion:
- The industry has a relatively stable operation, with no bankruptcies, but a clear variation in profitability between companies.
Development for Founders in the Hairdressing Sector
Development for Founders
For founders considering starting a hairdressing business in Horten, it is important to be aware of the following:
- Competitiveness: There is a clear variation in profitability between companies, which indicates that there are opportunities for efficient operations.
- Market Size: There are 41 companies in the industry, with a total sales of 11.2M in 2025. This indicates that there is a relatively stable market size.
- Operating Results: The most profitable companies have higher EBITDA margins (up to 11%), which can be an advantage for new companies seeking to achieve high income.
- Bankruptcy: There are no registered bankruptcies in the industry, which indicates that there is a relatively stable market size.
Recommendation: Founders should focus on achieving high income and efficient operations, as well as being aware of competitiveness in the market size.
Development in the Broader Hairdresser Salon Sector
Parent Category (Hairdresser Salon):
- 73 companies in the municipality, with 35 employees and 14.7M in sales in 2025.
- Sales have decreased by 46% from 2016 to 2025, while the number of employees has decreased by 65%.
Contrast to the Hairdressing Sector:
- The hairdressing sector has lower sales (11.2M) and employees (26) compared to the hairdresser salon sector (14.7M and 35 employees).
- The hairdresser salon sector has higher sales and employees, but also a higher decline in sales and employees.
Peer Companies in the Hairdresser Salon Sector:
| Name | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|
| Best Design Neglstudio Og Kurssenter As | Storgata 22, 3181 Horten | 1.4M | 2 | 26K |
| A Cut Frisør Siw Merethe Gjelsvik | Torget 2, 3181 Horten | 0 | 4 | 0 |
| Alfar Hair & Beauty Da | Storgata 96, 3182 Horten | 0 | 0 | 0 |
| Aquaspa As | Trimveien 41A, 3188 Horten | 0 | 0 | 0 |
| Beauty Art By Dvyhun | Storgata 16A, 3181 Horten | 0 | 0 | 0 |
Conclusion: The hairdresser salon sector has higher sales and employees, but also a higher decline in sales and employees compared to the hairdressing sector. This indicates that there are opportunities for efficient operations in both sectors, but with different challenges.



Other companies in frisørsalong (not in hair salon)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Best Design Neglstudio Og Kurssenter As | beauty salon | Storgata 22, 3181 Horten | NOK 1.4M | 2 | NOK 26.0K |
| A Cut Frisør Siw Merethe Gjelsvik | beauty salon | Torget 2, 3181 Horten | NOK 0 | 4 | NOK 0 |
| Alfar Hair & Beauty Da | beauty salon | Storgata 96, 3182 Horten | NOK 0 | 0 | NOK 0 |
| Aquaspa As | beauty salon | Trimveien 41A, 3188 Horten | NOK 0 | 0 | NOK 0 |
| Beauty Art By Dvyhun | beauty salon | Storgata 16A, 3181 Horten | NOK 0 | 0 | NOK 0 |
| Birgitte Osvold | beauty salon | Pauliveien 211, 3185 Skoppum | NOK 0 | 0 | NOK 0 |
| Chamnanphrai Share Beauty | beauty salon | c/o Monthita Chamnanphrai|Storgata 5, 3181 Horten | NOK 0 | 0 | NOK 0 |
| Classy Professional By Sandra Lyngholm | beauty salon | Vollveien 10, 3183 Horten | NOK 0 | 0 | NOK 0 |
| Duggdråper Rasa Vaitkeviciene | beauty salon | Jernbanegata 4, 3187 Horten | NOK 0 | 0 | NOK 0 |
| Gro Flintegård | beauty salon | Jørgen Ferjemanns vei 6A, 3187 Horten | NOK 0 | 0 | NOK 0 |
| Grøndahl Hud Og Velvære | beauty salon | Trostestien 1, 3189 Horten | NOK 0 | 0 | NOK 0 |
| Helen Antonsen Næss Negledesign | beauty salon | Vikveien 354, 3180 Nykirke | NOK 0 | 0 | NOK 0 |
| Horten Velværeklinikk Nina Høghjelle | beauty salon | Storgata 40, 3182 Horten | NOK 0 | 0 | NOK 0 |
| Jeanette Ammeli Indreiten | beauty salon | Sandeveien 18A, 3184 Borre | NOK 0 | 0 | NOK 0 |
| Jeanette Ammeli Indreiten | beauty salon | Sandeveien 18A, 3184 Borre | NOK 0 | 0 | NOK 0 |
| Kines Salong Kine Renate Solheim | beauty salon | Storgata 22, 3181 Horten | NOK 0 | 0 | NOK 0 |
| Kristiansen Naildesign | beauty salon | Tyriveien 5B, 3186 Horten | NOK 0 | 0 | NOK 0 |
| Lisette Fotklinikk Laila Viken | beauty salon | Grev Wedels gate 44, 3179 Åsgårdstrand | NOK 0 | 0 | NOK 0 |
| Makeup Artist Franziska M. Tveiten | beauty salon | Sollistrandsveien 6, 3187 Horten | NOK 0 | 0 | NOK 0 |
| Natur Beauty Kinga Swiatly | beauty salon | Ballings gate 2B, 3188 Horten | NOK 0 | 0 | NOK 0 |
| Roberta Urnikiene | beauty salon | Kongeveien 85C, 3188 Horten | NOK 0 | 0 | NOK 0 |
| Shape Klinikken Grasmo | beauty salon | Storgata 92E, 3182 Horten | NOK 0 | 0 | NOK 0 |
| Silje Kristiansen | beauty salon | Klokkeråsen 63A, 3180 Nykirke | NOK 0 | 0 | NOK 0 |
| Suleva Beauty | beauty salon | Storgata 16A, 3181 Horten | NOK 0 | 0 | NOK 0 |
| Tetiana Ponomarova Manikyr | beauty salon | Borreveien 50, 3186 Horten | NOK 0 | 0 | NOK 0 |
| Vasiljeva Kristine | beauty salon | Øvre Keisemark 30A, 3183 Horten | NOK 0 | 0 | NOK 0 |
| Vasiljeva Kristine | beauty salon | Øvre Keisemark 30A, 3183 Horten | NOK 0 | 0 | NOK 0 |
| Verberabym Edvardsen | beauty salon | Åsgårdstrandsveien 348, 3179 | NOK 0 | 0 | NOK 0 |
| Verych Keratin | beauty salon | Mårstien 14, 3188 Horten | NOK 0 | 0 | NOK 0 |
| Verych Keratin | beauty salon | Mårstien 14, 3188 Horten | NOK 0 | 0 | NOK 0 |
| Vietskjuve Ressurs.no Uyen Dinh Skjuve | beauty salon | Hugins vei 6B, 3179 Åsgårdstrand | NOK 0 | 0 | NOK 0 |
| Horten Hudpleieklinikk As | beauty salon | Storgata 18, 3181 Horten | NOK 2.1M | 4 | NOK -155.0K |
Conclusion and Future Outlook
Conclusion
The hairdressing sector in Horten has shown a very dynamic development in recent years, with both rising and falling trends. Although the number of employees and sales have decreased, some companies have clearly managed to maintain high income and profit margins. This indicates that there are opportunities for efficient operations in parts of the industry. For founders considering starting a hairdressing business in Horten, it is important to be aware of competitiveness, market size, and operating results. SmartGrunder can help founders find suitable addresses in Horten for the hairdressing sector, with a focus on development and efficient operations.