The Hairdressing Industry in Kongsvinger

Industry Overview

Kongsvinger has a stable, but variable, hairdressing industry with 28 registered companies in 2025. It is a mix of older, established companies (e.g., Hairport Frisør As, founded in 1984) and newer businesses (e.g., 180 Degrees As, founded in 2025). The industry has shown a weak negative trend in sales and number of employees in recent years, but there are variations between individual companies. There are no bankruptcy registrations in the industry, indicating a relatively stable industry structure.

Sales and Employees in the Industry (2016–2025):

The industry had a weak negative sales growth of -27.8% from 2024 to 2025, but had a strong growth of +11.3% from 2021 to 2022. The number of employees has varied between 39 and 53, with a decline of -4.9% from 2024 to 2025. There is a weak negative trend in both sales and employees over time, but with variations in individual companies.

Kongsvinger has 28 registered companies in the hairdressing industry, with the following organizational forms:

• AS (10 companies): They dominate with 41 employees and 21.3M in operating income.
• ENK (6 companies): They have no employees and no income.

Key companies included:

• Hårfin Kongsvinger As (8 employees, 6.1M in sales, 3% EBITDA margin)
• Hairport Gågata As (7 employees, 5.0M in sales, 11% EBITDA margin)
• Al Ma As (1 employee, 403K in sales, 38% EBITDA margin)

Bankruptcy data: No companies in the industry are bankrupt.

Kongsvinger (10 companies):

• Number of employees: 41
• Sales: 21.2M NOK
• Operating income: 21.3M NOK
• Average operating income per employee: 786.9K NOK
• EBITDA margin: 4%
• Average EBITDA per employee: 37.4K NOK

Other areas: No other areas in the municipality have registered companies in the industry.

Bankruptcy statistics: No companies in the industry are bankrupt, indicating a stable industry structure.

Growth and decline in individual companies:

• Al Ma As had a sharp decline of -42% in sales from 2024 to 2025.
• Hairport Gågata As had a strong growth of +11% in EBITDA margin from 2024 to 2025.
• Monette Frisør As had a negative EBITDA margin of -4% in 2025.

Conclusion: The industry has a mix of stable and unstable companies, with variations in financial performance.

Opportunities:

• Stable market: No bankruptcy registrations in the industry indicate a relatively stable industry structure.
• High EBITDA margin: Some companies (e.g., Al Ma As) have a high EBITDA margin of up to 38%.
• Low competition: Only 28 companies in the municipality, with potential for market share.

Challenges:

• Negative sales growth: The industry had a weak negative sales growth of -27.8% from 2024 to 2025.
• Variable financial performance: Individual companies have significant variation in EBITDA margin and operating income.

Recommendation: Entrepreneurs should consider focusing on differentiation and quality to compete in a market area with both stable and unstable companies.

Comparison with the hair salon sector:

• Number of companies: 49 companies in the hair salon sector (the industry has 28 companies).
• Sales: The hair salon sector had a weak negative sales growth of -27.0% from 2024 to 2025, while the hairdressing industry had -27.8%.
• Number of employees: The hair salon sector had 43 employees in 2026, while the hairdressing industry had 39 employees.

Peer companies in the hair salon sector (not in the hairdressing industry):

• Waxhouse S&h As (sales: 584K NOK, EBITDA: 19K NOK)
• Marias Klinikk As (sales: 136K NOK, EBITDA: -58K NOK)
• Beautyspot Gangnes (sales: 0 NOK, EBITDA: 0 NOK)

Conclusion: The hair salon sector has slightly better sales growth than the hairdressing industry, but both sectors have a weak negative trend in 2025.

Kongsvinger has a stable, but variable, hairdressing industry with 28 companies and 39 employees. The industry has shown a weak negative trend in sales and employees in recent years, but there are variations between individual companies. There are no bankruptcy registrations, indicating a relatively stable industry structure. Entrepreneurs should consider focusing on differentiation and quality to compete in a market area with both stable and unstable companies. At the same time, they should be aware of the weak sales growth trends in the sector.