The Hair Salon Industry in Larvik: Companies, Statistics, and Outlook

Overview of the Hair Salon Industry in Larvik

Larvik has an established hair salon industry with 72 registered companies in the municipality. The industry shows a mix of stable businesses and companies facing challenges, as illustrated by data on sales, operating results, and organizational forms. The most prominent companies are AS entities, with 20 companies, while four are ENK entities. New companies have been established in recent years, but there are also signs of declining employment and sales over time. This makes the industry both attractive and challenging for entrepreneurs seeking to establish themselves in Larvik.

Sales and Employees in the Hair Salon Industry in Larvik (2016–2025):

Key Figures:

• Sales reached its highest level in 2019 (51.8M NOK), but has since declined by -9.3% in 2023 and stabilized somewhat in 2025.
• The number of employees has decreased by 26% from 2016 to 2025, with the most dramatic decline in 2023 (-7.6% year-over-year).
• EBITDA margins range from 4–10%, with variations between companies.

Registered Companies in the Hair Salon Industry in Larvik (2025):

• Total number of companies: 72 (of 134 in the broader hair salon category)
• Organizational Forms:
• AS: 20 companies (92 employees, 47.9M NOK sales)
• ENK: 4 companies (11 employees, 0 NOK sales)

Examples of Companies:

• Indiehair As (Iver Hesselbergs vei 3, Larvik): 17 employees, 9.0M NOK sales, 552.0K NOK EBITDA.
• The Hair As (Olavs gate 9, Larvik): 16 employees, 9.5M NOK sales, 233.0K NOK EBITDA.
• Jazz Frisør As (Nansetgata 5, Larvik): 14 employees, 10.3M NOK sales, 1.1M NOK EBITDA.
• Bortskjemt As (Torget 4, Larvik): 7 employees, 3.7M NOK sales, 309.0K NOK EBITDA.
• Larvik Sentrum Frisør As (Lilletorget 1, Larvik): 5 employees, 0 NOK sales, 0 NOK EBITDA (inactive).

Observation: The most stable companies have higher sales and EBITDA margins, while some companies (such as Larvik Sentrum Frisør As) show no activity.

Distribution of Hair Salon Activity in Larvik (2025):

Analysis:

• Larvik is the main hub for the industry, with 21 companies and 94 employees. Sales and EBITDA are highest here (45.9M NOK and 2.3M NOK).
• Stavern has two companies, but no activity (0 NOK sales and EBITDA).
• Tjodalyng has one company (Trine Og Heges Salong As) with 2.0M NOK sales and 143.0K NOK EBITDA, but lower activity than in Larvik.

Conclusion: Larvik is the most central area for the hair salon industry, with a higher concentration of companies and economic activity.

Bankruptcy and Financial Challenges:

• No companies are registered as bankrupt in the hair salon industry in Larvik (all companies are marked as not bankrupt).
• Some companies show negative EBITDA or low operating results:
• Hairport Trend As (Yttersøveien 2, Larvik): -229.0K NOK EBITDA and -237.0K NOK operating result.
• Am Salongen As (Olavs gate 24, Larvik): 55.0K NOK EBITDA and 29.0K NOK operating result.
• Style Frisør & Velvære As (Gloppeskogen 31, Larvik): 22.0K NOK EBITDA and -4.0K NOK operating result.

Observation: Although no companies are bankrupt, some companies show financial challenges, which could be an important consideration for entrepreneurs. There are also companies with high EBITDA (e.g., Jazz Frisør As with 1.1M NOK EBITDA).

Outlook for Entrepreneurs

Trend Analysis and Opportunities:

• Sales and employment have declined over time, with the most dramatic decline in 2023 (sales: -9.3% year-over-year, employees: -7.6% year-over-year). This may be due to economic pressure or competitiveness in the sector.
• Larvik is still the main hub for the industry, with 21 companies and higher activity than Stavern and Tjodalyng. This can be an advantage for entrepreneurs seeking to establish themselves in an established market.
• EBITDA margins vary significantly, from 2% (The Hair As) to 10% (Jazz Frisør As). Entrepreneurs should consider establishing themselves in areas with higher margins and stable operations.
• There are opportunities to establish in areas with low competition, such as Stavern (2 companies) or Tjodalyng (1 company), although activity there is lower.

Recommendation: Entrepreneurs should consider establishing themselves in Larvik, where there is a higher concentration of companies and economic activity, but also be aware of financial challenges and competitiveness.

Comparison with the Broader Hair Salon Category (2025):

• Total number of companies in the broader hair salon category: 134 (72 in the hair salon leaf industry)
• Sales and employees in the broader hair salon category:
• Sales: 57.9M NOK in 2025 (higher than the hair salon industry: 49.2M NOK)
• Number of employees: 117 in 2025 (higher than the hair salon industry: 106)

Peer companies in the broader hair salon category (not in the hair salon leaf industry):

• Examples of companies in the beauty salon and skincare salon sectors:
• Nye Klinikk Adine As (Nansetgata 66, 3256 Larvik): 1 employee, 1.9M NOK sales, 96.0K NOK EBITDA.
• Hairport Nordbyen As (Yttersøveien 2, 3274 Larvik): 13 employees, 5.8M NOK sales, 70.0K NOK EBITDA.
• Nails & Pmu Revolution As (Gunnar Reiss-Andersens gate 3, 3259 Larvik): 1 employee, 497.0K NOK sales, 33.0K NOK EBITDA.

Conclusion: The broader hair salon category has higher sales and employees than the hair salon industry, but also companies with lower EBITDA (e.g., Agata Formela Nails with 0 NOK EBITDA). Entrepreneurs should consider establishing themselves in the broader hair salon category, where there are more opportunities for development.

The hair salon industry in Larvik is established, but shows signs of declining sales and number of employees over time. There are opportunities for entrepreneurs seeking to establish themselves in Larvik, where there is a higher concentration of companies and economic activity. However, it is important to be aware of financial challenges and competitiveness. The broader hair salon category has higher sales and employees, but also companies with lower EBITDA. Entrepreneurs should consider establishing themselves in Larvik, but also analyze market conditions and financial data carefully before investing.