Industry · municipality
Hair Salons in Midt Telemark: An Analysis of Companies, Statistics, and Outlooks
A detailed overview of the hair salon industry in Midt Telemark, focusing on companies, economic data, and future opportunities for entrepreneurs and local decision-makers.
Executive Summary
The hair salon industry in Midt Telemark shows a mix of stability and variation. There are 16 registered companies in the municipality, with a total of 24 companies in the area. Sales figures saw an extreme increase in 2020 (NOK 13.8 million), but have since declined. Employment figures show significant variation, with a sharp increase in 2020 (42 employees) and a decline in subsequent years. The industry has no registered bankruptcies, indicating relative stability. Bø I Telemark is the main hub for activity, with 4 companies and 24 employees, while Gvarv has a smaller presence.
Economic Overview
Sales and Employees Over Time:
| Year | Sales (NOK) | Year-over-Year Change in Sales | Employees | Year-over-Year Change in Employees |
|---|---|---|---|---|
| 2016 | 673.3K | - | 2 | - |
| 2017 | 554.1K | -17.7% | 1 | -50.0% |
| 2018 | 627.0K | +13.2% | 1 | +0.0% |
| 2019 | 710.0K | +13.2% | 1 | +0.0% |
| 2020 | 13.8M | +1849.5% | 42 | +4100.0% |
| 2021 | 4.5M | -67.5% | 35 | -16.7% |
| 2022 | 4.5M | +1.1% | 27 | -22.9% |
| 2023 | 3.5M | -22.6% | 28 | +3.7% |
| 2024 | 3.6M | +2.4% | 23 | -17.9% |
| 2025 | 3.7M | +3.0% | 26 | +13.0% |
Analysis: Sales figures saw an extreme increase in 2020, likely influenced by the pandemic (e.g., increased demand for hair care during remote work). This was followed by a sharp decline in 2021, which may be due to reduced customer reviews or increased operating costs. Employment figures show a similar pattern, with an extreme increase in 2020 and a gradual decline afterward.



Companies in the Industry
Registered Companies:
- Tango Bøsenteret (AS, 17 employees, Bø I Telemark)
- Saxon Frisør As (AS, 4 employees, Bø I Telemark)
- Stebi As (AS, 2 employees, Bø I Telemark)
- Bø Fade Hozan Adib (ENK, 1 employee, Bø I Telemark)
- Finsveen Hårstudio As (AS, 1 employee, Gvarv)
- E.t. Styling & Frisør Ans (ANS, 0 employees, Bø I Telemark)
- Eline Spilde (ENK, 0 employees, Bø I Telemark)
- Frisør Janne Berge (ENK, 0 employees, Bø I Telemark)
- Frisørmester Knut Slaattedahl (ENK, 0 employees, Bø I Telemark)
- Gunn S Salong (ENK, 0 employees, Gvarv)
Organizational Forms:
- AS (4 companies, 24 employees, NOK 3.8M operating income)
- ENK (1 company, 1 employee, NOK 0 operating income)
Observation: Most companies are AS entities, but there is also a significant share of ENKs (sole proprietorships) with 0 employees. This may indicate that many companies are newly established or have low operational activity.

Business Geography
Activity by City:
- Bø I Telemark:
- 4 companies
- 24 employees
- Operating income: NOK 2.8M
- Sales: NOK 2.8M
- Wages: NOK 2.0M
- Operating profit: NOK -33.0K
- EBITDA: NOK -33.0K
- Gross margin: 88%
- Gvarv:
- 1 company
- 1 employee
- Operating income: NOK 993.0K
- Sales: NOK 934.0K
- Wages: NOK 598.0K
- Operating profit: NOK -25.0K
- EBITDA: NOK -25.0K
- Gross margin: 79%
Analysis: Bø I Telemark is the main hub for the industry, with a significantly larger presence compared to Gvarv. This may be due to Bø having a larger population and more nearby services.

Business Dynamics
Bankruptcy Statistics:
- No registered bankruptcies in the hair salon industry in Midt Telemark.
Analysis: The industry shows relative stability, with no bankruptcies. This suggests that companies in the industry have good operational economics or low bankruptcy risk. However, sales and employment figures show significant variation over time, which may indicate that some companies struggle to maintain operational activity.
Outlook
Outlook for Entrepreneurs
Opportunities and Challenges:
- Stable Market: The industry has no bankruptcies, indicating relative stability.
- Competitiveness: There are 16 companies in the municipality, which may provide good competitiveness but also high competitive pressure.
- Location: Bø I Telemark is the main hub for the industry, which may provide better opportunities to reach customers compared to Gvarv.
- Development After 2020: Sales and employment have declined after 2020, which may be a challenge for new companies.
Recommendation: Entrepreneurs should consider establishing themselves in Bø I Telemark, where there is a larger presence. It may also be beneficial to focus on creating unique services or adapting to the needs of the local area.
Outlook for the Parent Industry
Outlook for the Parent Industry (Hair Salon)
Parent Industry:
- Number of Companies: 35 companies
- Sales: NOK 13.8M in 2020, declining to NOK 3.7M in 2025
- Employees: 45 employees in 2020, declining to 27 employees in 2026
Peer Companies:
| Name | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|
| Anne Lises Velvære As | Bøgata 36, 3800 Bø I Telemark | NOK 0 | 4 | NOK 0 |
| Beauty Advisor Aina Bakken | Gymnasbakken 39D, 3802 Bø I Telemark | NOK 0 | 0 | NOK 0 |
| Beauty By Frida Jonsebråten | Folkestadvegen 296, 3804 Bø I Telemark | NOK 0 | 0 | NOK 0 |
Analysis: The parent industry (hair salon) has more companies (35) compared to hair salons (24). Sales and employment figures show a similar development, but with a smaller decline in the parent industry. Peer companies in the parent industry are often in sectors such as beauty salons, which may provide opportunities for diversification.



Other companies in frisørsalong (not in hair salon)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Anne Lises Velvære As | beauty salon | Bøgata 36, 3800 Bø I Telemark | NOK 0 | 4 | NOK 0 |
| Beauty Advisor Aina Bakken | beauty salon | Gymnasbakken 39D, 3802 Bø I Telemark | NOK 0 | 0 | NOK 0 |
| Beauty By Frida Jonsebråten | beauty salon | Folkestadvegen 296, 3804 Bø I Telemark | NOK 0 | 0 | NOK 0 |
| Elins Negledesign Høiseth | beauty salon | Sauheradvegen 204, 3810 Gvarv | NOK 0 | 0 | NOK 0 |
| Elins Negledesign Høiseth | beauty salon | Sauheradvegen 204, 3810 Gvarv | NOK 0 | 0 | NOK 0 |
| Kvålen | beauty salon | Flitabakken 8, 3801 Bø I Telemark | NOK 0 | 0 | NOK 0 |
| Silje Danielsen Makeup & Cosplay | beauty salon | Geiteryggvegen 48, 3811 Hørte | NOK 0 | 0 | NOK 0 |
| Steinstad Ruth Bodil | beauty salon | Rallevegen 8, 3804 Bø I Telemark | NOK 0 | 0 | NOK 0 |
| Wiktoria Jenne Beautystudio As | beauty salon | Stasjonsvegen 25, 3800 Bø I Telemark | NOK 0 | 0 | NOK 0 |
| Wiktoria Jenne Beautystudio As | beauty salon | Stasjonsvegen 25, 3800 Bø I Telemark | NOK 0 | 0 | NOK 0 |
| Wow Beauty Zinoveva | beauty salon | Folkestadvegen 1, 3800 Bø I Telemark | NOK 0 | 0 | NOK 0 |
Conclusion
The hair salon industry in Midt Telemark shows a mix of stability and variation. There are 16 registered companies in the municipality, with a total of 24 companies in the area. Sales figures saw an extreme increase in 2020, but have since declined. Employment figures show significant variation, with a large increase in 2020 and a gradual decline afterward. The industry has no registered bankruptcies, indicating relative stability. Bø I Telemark is the main hub for activity, with 4 companies and 24 employees, while Gvarv has a smaller presence. Entrepreneurs should consider establishing themselves in Bø I Telemark, where there is a larger presence, and focus on creating unique services or adapting to the needs of the local area.