Industry · municipality
Hair Salon Industry in Modum: A Comprehensive Analysis
Economic Overview, Companies, Geography, and Outlook for Founders and Decision-Makers
Executive Summary
Other Observations
- Number of companies: 16 companies in the hair salon industry in Modum (out of a total of 42 in the broader hairdressing salon grouping)
- Sales: Highest annual value in 2024 (NOK 11.9 million), but fell by 28.4% in 2025
- Employees: Highest number in 2024 (33 employees), but fell to 32 in 2026
- Organizational forms: 10 AS companies (30 employees) and 2 ENK companies (2 employees)
- Bankruptcies: No registered bankruptcies in the hair salon industry in Modum
Economic Overview
Sales development (NOK million)
| Year | Sales |
|---|---|
| 2016 | 5.0 |
| 2017 | 7.7 |
| 2018 | 10.0 |
| 2019 | 10.5 |
| 2020 | 9.0 |
| 2021 | 8.7 |
| 2022 | 9.5 |
| 2023 | 10.0 |
| 2024 | 11.9 |
| 2025 | 8.5 |
Employee development
| Year | Employees |
|---|---|
| 2016 | 32 |
| 2017 | 31 |
| 2018 | 31 |
| 2019 | 25 |
| 2020 | 27 |
| 2021 | 25 |
| 2022 | 23 |
| 2023 | 29 |
| 2024 | 33 |
| 2025 | 32 |
| 2026 | 31 |
Key trends:
- Sales experienced strong growth from 2016-2024 (+138%) before declining in 2025
- Employees declined in 2019 (19.4%) but recovered in 2023
- AS companies account for 75% of all companies in the industry



Companies in the Industry
Key companies in Modum:
| Name | Address | Organizational form | Employees | Sales (NOK) |
|---|---|---|---|---|
| Studio Norway Hår As | Vikersundgata 28, Vikersund | AS | 10 | 0 |
| Finess Hårstudio As | Bergkrystallen 1D, Åmot | AS | 7 | 3.9M |
| Femina Hair Design | Vikersundgata 14, Vikersund | AS | 3 | 3.1M |
| Salong Stine As | Lilleåsgata 15, Åmot | AS | 3 | 1.7M |
| Neli1 As | Gravfossveien 61, Geithus | AS | 2 | 0 |
Organizational form statistics:
- AS companies (10 companies):
- Total employees: 30
- Sales: NOK 11.7 million
- EBITDA: NOK 373.5 thousand
- ENK companies (2 companies):
- Total employees: 2
- Sales: NOK 0
- EBITDA: NOK 0

Business Geography
Location distribution in Modum:
| Location | Number of companies | Employees | Sales (NOK) | EBITDA (NOK) |
|---|---|---|---|---|
| Vikersund | 5 | 16 | 4.6M | 40.5K |
| Åmot | 5 | 13 | 6.5M | 287.0K |
| Geithus | 2 | 3 | 0.64M | 46.0K |
Key observations:
- Åmot has the highest sales (NOK 6.5 million) and EBITDA (NOK 287,000)
- Geithus has the highest sales growth (30%) in 2025
- Vikersund has the highest number of companies (5) and employees (16)

Business Dynamics
Bankruptcies and financial challenges:
- No registered bankruptcies in the hair salon industry in Modum
- Negative EBITDA:
- Finess Hårstudio As: -1% EBITDA margin
- Frisør Fjulsrud As: -1% EBITDA margin
- Studio W As: -2% EBITDA margin
- Positive EBITDA:
- Salong Stine As: 20% EBITDA margin
- Studio Glow As: 7% EBITDA margin
- Neli1 As: 0% EBITDA margin (non-profit company)
Key trends:
- 3 out of 16 companies have negative EBITDA in 2025
- Geithus has the highest EBITDA margin (7%) in 2025
Outlook
Outlook for Founders
Opportunities and challenges:
- Strengths:
- Larger market share in 2024 (NOK 11.9 million)
- Strong growth in Geithus (30% sales growth in 2025)
- No bankruptcies in the industry
- Challenges:
- Falling sales in 2025 (-28.4%)
- 3 companies with negative EBITDA
- Lowest EBITDA margin in Vikersund (0%) in 2025
Recommendations for founders:
- Focus on Åmot for higher sales and EBITDA
- Consider Geithus for high growth potential
- Diversify offerings to avoid negative EBITDA
- Develop quality differentiation to increase margins
Outlook for the Broader Hairdressing Salon Grouping
Contrast with the hair salon industry:
- Larger grouping: 60 companies in the hairdressing salon grouping vs 42 in the hair salon industry
- Sales development:
- Higher sales in 2019 (NOK 12.1 million vs NOK 10.5 million)
- Slightly lower decline in 2025 (-28.4% vs -28.4%)
- Employee development:
- More stable development (40 employees in 2025 vs 32 employees)
Peer companies in the hairdressing salon grouping:
| Name | Address | EBITDA (NOK) | Employees | Sales (NOK) |
|---|---|---|---|---|
| Calma Beauty As | Myrullveien 4, Geithus | 0 | 5 | 0 |
| Harmony Spa As | Skottløkka 6, Geithus | 0 | 0 | 0 |
| Rachel Sandoval Carandang | Formoveien 17, Åmot | 0 | 0 | 0 |
| Studio Norway Hudpleie | Vikersundgaten, Vikersund | 0 | 0 | 0 |
Key observations:
- The broader grouping has higher sales in 2019
- Fewer bankruptcies in the hairdressing salon grouping
- More variation in company size in the broader grouping



Other companies in frisørsalong (not in hair salon)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Alisa Cheriny | beauty salon | Ilenkleiva 22, 3360 Geithus | NOK 0 | 0 | NOK 0 |
| Berger Bryn & Vipper | beauty salon | Rypsveien 2, 3370 Vikersund | NOK 0 | 0 | NOK 0 |
| Calma Beauty As | beauty salon | Myrullveien 4, 3360 Geithus | NOK 0 | 5 | NOK 0 |
| Christin's Negler Løken | skin care salon | Stadionveien 1A, 3340 Åmot | NOK 0 | 0 | NOK 0 |
| Frau Teclia | skin care salon | Skredsvikmoen 54, 3360 Geithus | NOK 0 | 0 | NOK 0 |
| Harmony Spa As | beauty salon | c/o Dovydas Kazenas|Skottløkka 6, 3360 Geithus | NOK 0 | 0 | NOK 0 |
| Harmony Spa As Konkursbo | beauty salon | c/o Dovydas Kazenas|Skottløkka 6, 3360 Geithus | NOK 0 | 0 | NOK 0 |
| House Of Nail Art Diana Czerederecka | beauty salon | Rolighetsgata 2, 3360 Geithus | NOK 0 | 0 | NOK 0 |
| Liv N. Wahl International | skin care salon | Hasselgrenda 64, 3330 Skotselv | NOK 0 | 0 | NOK 0 |
| N'age Aps | skin care salon | Odins vei 1, 3340 Åmot | NOK 0 | 0 | NOK 0 |
| Negledesigner Janina Pongratz | beauty salon | Gravfossveien 3, 3360 Geithus | NOK 0 | 0 | NOK 0 |
| Perfect Shapes By Zuzanna Wajs | beauty salon | Strandgata 10, 3340 Åmot | NOK 0 | 0 | NOK 0 |
| Rachel Sandoval Carandang | beauty salon | Formoveien 17, 3340 Åmot | NOK 0 | 0 | NOK 0 |
| Silje's Negledesign & Vippe Extensions Silje Olslund | beauty salon | Ringeriksveien 555, 3370 Vikersund | NOK 0 | 0 | NOK 0 |
| Studio Norway Hudpleie Marianne Skaalien | beauty salon | Vikersundgaten, 3370 | NOK 0 | 0 | NOK 0 |
| Valentina Lara Gonzalez Hud & Velvære | skin care salon | Geithus Næringspark|Gravfossveien 5D, 3360 | NOK 0 | 0 | NOK 0 |
| Viktorija Gailiute Beauty | beauty salon | Øvre Louisenbergvei 8, 3340 Åmot | NOK 0 | 0 | NOK 0 |
| Viktorija Gailiute Beauty | beauty salon | Øvre Louisenbergvei 8, 3340 Åmot | NOK 0 | 0 | NOK 0 |
Conclusion
Summary of key points:
- The hair salon industry in Modum has larger market share than the broader hairdressing salon grouping
- Biggest challenge is declining sales in 2025 (-28.4%)
- Åmot is the most profitable with the highest EBITDA (NOK 287,000)
- Geithus has the highest growth potential (30% sales growth in 2025)
- No bankruptcies in the industry, but 3 companies with negative EBITDA
Recommendations for founders:
- Focus on Åmot for higher profitability
- Consider Geithus for growth potential
- Diversify offerings to avoid negative EBITDA
- Develop quality differentiation to increase margins
SmartGrunder can help find optimal addresses in Modum for the hair salon industry based on development trends and market conditions.