Hair Salon Industry in Moss: A Comprehensive Analysis

Overview of the Hair Salon Industry in Moss

Moss has an active hair salon industry with 114 companies registered in the municipality. In recent years, the industry has been marked by a decline in both sales and number of employees, with a significant reduction from 2023 to 2025. Nevertheless, several businesses maintain profitability, particularly in the Moss city center. The industry is dominated by AS-organized companies, with a few ENK companies. Rygge has a smaller presence, with only one company.

Key Figures:

• Number of companies: 114
• Number of employees: 113 (2026)
• Sales: NOK 40.3 million (2025)
• Largest companies: Monge Frisør, Nikita Hair, Haarverket, and Nita Salong.

Conclusion: The industry has potential, but requires strategic planning to meet challenges in a competitive market.

Sales Development (2016–2025):

• Sales increased until 2019, reaching a peak of NOK 55.8 million.
• Thereafter, a decline of 14% occurred from 2023 to 2024 and a further 10.3% in 2025.

Employee Development (2016–2026):

• The number of employees has fallen from 135 in 2016 to 102 in 2026, with a significant decline from 2023 (129) to 2024 (117).

Table: Annual Sales and Employees

Conclusion: The industry has been marked by a significant decline in recent years, but there is still a stable presence in Moss.

List of Companies in the Hair Salon Industry in Moss:

1. Strax Frisør As – Varnaveien 39A, Moss (13 employees, founded 2024)
2. Monge Frisør As – Patterødveien 2, Moss (10 employees, founded 2013)
3. Nikita Hair Avd 749 Rygge Storsenter – Carlbergveien 2, Moss (10 employees, founded 2012)
4. City Frisør & Barber As – Prinsens gate 6, Moss (6 employees, founded 2017)
5. Barbershop H&a I Mosseporten As – Patterødveien 2, Moss (5 employees, founded 2020)
6. Haarverket As – Bernt Ankers gate 17, Moss (5 employees, founded 2017)
7. John Svedman Midtskogen As – Jeløgata 4, Moss (5 employees, founded 2013)
8. Cutters As Avd Moss – Dronningens gate 3-7, Moss (4 employees, founded 2017)
9. Hairmania As – Nedre Bjerget 22, Moss (4 employees, founded 2015)
10. Nita Salong As – Th. Petersons gate 4, Moss (4 employees, founded 2011)

Organizational Forms:

• AS: 26 companies, 96 employees
• ENK: 4 companies, 6 employees

Conclusion: Most companies are AS-organized, with a smaller group of ENK companies. There is a mix of older and newer businesses.

Largest Activity in Moss:

• Moss: 29 companies, 101 employees, sales of NOK 45.6 million
• Rygge: 1 company, 1 employee, sales of NOK 0

Table: Geographic Distribution

Conclusion: The main activity is in Moss, with a very small presence in Rygge. There is a clear concentration of businesses in the Moss city center.

Bankruptcy Safety:

• There are no registered bankruptcies in the hair salon industry in Moss.
• However, some companies show negative EBITDA or low margins, which may indicate economic challenges.

Examples of Companies with Low Margins:

• City Frisør & Barber As – EBITDA margin of -11%
• John Svedman Midtskogen As – EBITDA margin of 0%
• Studio Blend As – EBITDA margin of 0%

Conclusion: The industry is relatively stable, but there are several companies with low profitability. This may be a challenge for new entrants.

Outlook for Founders

Opportunities:

• Moss has an established infrastructure and an existing customer base that can be advantageous for new hair salons.
• It is possible to find locations in the Moss city center, where there is a high concentration of businesses.

Challenges:

• Sales and number of employees have fallen sharply in recent years, which may affect competition.
• There is a certain risk of low margins or negative EBITDA, as seen in some existing companies.

Conclusion: It is possible to start a hair salon in Moss, but it requires a good strategy to compete in a market area with declining sales and number of employees.

Comparison with the Hair Salon Industry:

• Hair salon industry has 190 companies in Moss, while the hair salon industry has 114 companies.
• Sales in the hair salon industry have fallen from NOK 55.6 million in 2016 to NOK 44.9 million in 2025.
• The number of employees has fallen from 152 in 2016 to 131 in 2026.

Peer companies in the hair salon industry:

• Mimi Harmoni As – Sales of NOK 642.0K, EBITDA of NOK 181.0K
• Fiin Hudpleie As – Sales of NOK 107.0K, EBITDA of NOK 39.0K
• La Lash As Avd Moss – Sales of NOK 1.4M, EBITDA of NOK 8.5K

Conclusion: The hair salon industry has a larger presence in Moss, but both industries have been marked by a decline in sales and number of employees in recent years.

The hair salon industry in Moss has a stable presence, but has been marked by a significant decline in sales and number of employees in recent years. It is possible to start a new business in Moss, but it requires a good strategy to compete in a market area with challenges. SmartGrunder can help founders find locations in Moss that are well-positioned to meet the needs of the municipality.