Hair Salon Industry in Steinkjer: A Comprehensive Analysis

Overview of the Hair Salon Industry in Steinkjer

Steinkjer has an active hair salon industry with 35 registered companies in the municipality, of which 16 are listed with detailed financial statistics. The industry has shown variations in sales and number of employees over time, with a peak in 2021 followed by a decline in recent years. The main activity is concentrated in Steinkjer, with less presence in Beitstad and Malm. The industry is stable with no bankruptcies registered, but shows variations in profit margins and operating results. The parent category hairdresser shop has more companies and a slightly higher sales development, which may indicate different market specializations.

Sales and Employees Over Time:

Sales increased by 14.2% from 2020 to 2021, but has since declined by -0.8% in 2024–2025. The number of employees has fallen by 20% from 2024 to 2025, which may indicate cost-cutting or increased bankruptcy risk in the future. EBITDA margins vary from 0% (Frisørstua Janne & Anita As) to 28% (Frisørhuset Carpe Diem As), showing significant variations in operational efficiency.

Registered Companies in Steinkjer:

1. Klipperiet Stolpnes As – 13 employees, 11.1M in operating income, 11% EBITDA margin.
2. Dean As – 6 employees, 5.3M in sales, 2% EBITDA margin.
3. Dahls Frisør As – 5 employees, 4.1M in sales, 13% EBITDA margin.
4. Frisørhuset Carpe Diem As – 5 employees, 5.7M in sales, 28% EBITDA margin.
5. Hair. Frisør As – 4 employees, 0 in sales and operating results (new company).

Organizational Forms:

• 14 companies are AS, with a total of 54 employees and 41.4M in sales.
• No companies are bankrupt, but some have negative operating results (e.g., Frisørstua Janne & Anita As with -6,000 NOK in operating results).

Activity Distributed Across Locations in the Municipality:

Steinkjer dominates with 12 companies, while Beitstad and Malm have a smaller presence. Steinkjer has higher sales and EBITDA margins compared to the other areas.

Bankruptcy and Operating Risk:

• No companies in the industry are bankrupt, indicating a stable industry.
• Frisørstua Janne & Anita As has a negative operating result (-6,000 NOK) and 0% EBITDA margin, which may indicate increased operating costs or low income.
• Hårsentret As has the highest EBITDA margin (17%) and 27% sales growth, showing good operational efficiency.

Operating Results:

• Most companies have positive operating results, but variations in wage costs and income strongly affect the results.

Opportunities and Challenges:

• Stable Markets: Steinkjer has a stable number of companies (35), but a decline in employees and sales in recent years. This may indicate a competitive market with a focus on efficiency.
• High EBITDA Margins: Companies such as Frisørhuset Carpe Diem As (28% EBITDA margin) show that it is possible to achieve high profits with the right operational strategy.
• New Companies: Hair. Frisør As (founded 2024) has no income, which may indicate a new market entry, but also potential challenges in establishing itself.

Recommendation: Entrepreneurs should focus on differentiation, efficient operations, and customer satisfaction to compete in a market with both stable and weak players.

Contrast Between Hairdresser Shop and Hair Salon Industry:

• Hairdresser shop has 55 companies in the municipality, while the hair salon industry has 35. This indicates that hairdresser shop is a broader category with more specializations.
• Sales and Employees: Hairdresser shop had 41.9M in sales in 2025, while the hair salon industry had 41.1M. The number of employees in hairdresser shop (54) is slightly higher than in the hair salon industry (52).

Peer Companies in Hairdresser Shop:

• Most peer companies have 0 in sales and EBITDA, which may indicate a weak market position or specialization in other areas (e.g., skincare, nail design). Examples:
• Lille My Hudpleie Og Aromaterapi As – 791,000 NOK in sales, 1 employee.
• Andre Rønning – 0 in sales and EBITDA.

Conclusion: Hairdresser shop has a broader market coverage, but the hair salon industry shows higher operational efficiency among certain companies.

The hair salon industry in Steinkjer is stable with 35 companies, but shows a decline in sales and number of employees in recent years. Steinkjer is the main activity area, while Beitstad and Malm have a smaller presence. Operating results vary significantly, with both high EBITDA margins (28%) and negative operating results. The parent category hairdresser shop has more companies and a slightly higher sales development, but many peer companies have 0 in sales. Entrepreneurs should focus on efficient operations, differentiation, and customer satisfaction to compete in a market with both stable and weak players. SmartGrunder can help entrepreneurs find suitable locations and strategies in Steinkjer.