Industry · municipality
The Hair Salon Industry in Stord: Industry Analysis and Outlook
A detailed assessment of companies, economics, and market development in Stord, Vestland, Norway for entrepreneurs and local decision-makers.
Economic Overview
Sales Development and Employees:
- Sales: In 2025, total sales for hair salons in Stord amounted to NOK 26.4 million, a decrease of 0.6% compared to 2024. The highest sales were recorded in 2019 with NOK 30.7 million.
- Employees: The number of employees in the hair salon industry has decreased from 87 in 2016 to 60 in 2026, a decline of 20% over the period. There has been a weak but stable decline since 2022.
Key Figures:
| Year | Sales (NOK) | Employees | EBITDA Margin |
|---|---|---|---|
| 2025 | 26.4M | 60 | 0 % |
| 2024 | 26.5M | 66 | 4 % |
| 2023 | 25.5M | 68 | 7.7 % |
| 2022 | 23.7M | 67 | -13.1 % |
Conclusion: The industry has been marked by a decline in sales and number of employees since 2019, with a short-term increase in 2023. The EBITDA margin has varied significantly, but has been negative in 2022 and 2025.
Companies in the Industry
Registered Companies:
- There are 36 companies in the hair salon industry in Stord, but only 16 are detailed in the data. The most represented organizational forms are AS (15 companies) and ENK (1 company).
Examples of Companies:
| Name | Address | Employees | Sales (NOK) | EBITDA (NOK) |
|---|---|---|---|---|
| Pepper Hårstudio As | Borggata 44, Stord | 8 | 3.2M | 43.0K |
| Ezzenz Heiane Storsenter As | Heiane, Stord | 7 | 3.3M | 118.0K |
| Rein Hud,hår & Helse As | Studalen 66, Stord | 6 | 3.4M | 25.0K |
| To Venner As | Hamnegata 11, Stord | 5 | 259.0K | 105.0K |
| Cut'n Go Stord As | Hamnegata 11, Stord | 4 | 0 | 0 |
Observation: Most companies have positive EBITDA, but some have very low sales or negative results (e.g., Charisma Sjøsida As and Yazo As).
Business Geography
Distribution by Suburb:
- Stord: 13 companies, 50 employees, sales of NOK 21.3 million, operating income of NOK 21.6 million.
- Sagvåg: 3 companies, 5 employees, sales of NOK 4.1 million, operating income of NOK 4.1 million.
Key Figures by Suburb:
| Suburb | Sales (NOK) | Employees | EBITDA Margin |
|---|---|---|---|
| Stord | 21.3M | 50 | 5 % |
| Sagvåg | 4.1M | 5 | 0 % |
Conclusion: Stord is much more active in the hair salon industry than Sagvåg, with higher sales, more employees, and a better EBITDA margin.
Business Dynamics
Bankruptcies and Financial Challenges:
- No companies in the hair salon industry in Stord are registered as bankrupt, but some companies have negative EBITDA or operating profit:
- To Venner As: EBITDA margin of 40%, but sales of NOK 259,000 (low).
- Yazo As: EBITDA margin of -6%, operating profit of NOK -136,000.
- Sees Hårstudio As: EBITDA margin of 0%, operating profit of NOK -33,000.
Conclusion: The industry has a mix of companies with good and poor financial health. It is important to analyze competitiveness and cost structure before investing.
Outlook for Entrepreneurs
Opportunities and Challenges:
- Stable Markets: Stord has a stable, but weakly growing industry. There are 13 companies in Stord and 3 in Sagvåg, indicating a competitive market.
- Low Bankruptcy Rate: No companies are bankrupt, but some have low sales or negative results. This can be a challenge for new companies.
- Location: Stord has more companies than Sagvåg, but Sagvåg has growth potential (e.g., Yazo As has 3% sales growth).
Recommendation: Entrepreneurs should focus on location in Stord, where there are more customers and better financial health in existing companies. At the same time, it is important to carefully analyze competitiveness and cost structure.
Outlook for the Broader Industry
Outlook for the Broader Industry (Hairdresser)
Comparison with the Broader Industry:
- The hairdresser industry in Stord has 44 companies, while the hair salon industry has 36 companies. This indicates that the broader industry includes more companies (e.g., beauty salon and skin care salon).
Peer Companies in the Broader Industry:
| Name | Address | Sales (NOK) | EBITDA (NOK) | Employees |
|---|---|---|---|---|
| Feminette Frisørsalong Anne B Vae Christiansen | Borggata 16, 5417 Stord | 0 | 0 | 0 |
| Hud Og Velværeklinikken As | Hamnegata 33A, 5411 Stord | 0 | 0 | 1 |
| Hud Vest Rolfsen Ingebrigtsen | Hillarhaugen 38, 5415 Stord | 0 | 0 | 0 |
Conclusion: The broader industry (hairdresser) has more companies, but many peer companies have 0 sales and EBITDA, which may indicate weaker financial health in the broader industry compared to the hair salon industry.
Other companies in frisørsalong (not in hair salon)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Feminette Frisørsalong Anne B Vae Christiansen | beauty salon | Borggata 16, 5417 Stord | NOK 0 | 0 | NOK 0 |
| Hud Og Velværeklinikken As | beauty salon | Hamnegata 33A, 5411 Stord | NOK 0 | 1 | NOK 0 |
| Hud Vest Rolfsen Ingebrigtsen | skin care salon | Hillarhaugen 38, 5415 Stord | NOK 0 | 0 | NOK 0 |
| Laura Grov Myhre | beauty salon | Skotabergvegen 33, 5411 Stord | NOK 0 | 0 | NOK 0 |
| Linda's Hudpleie Linda Louise Nilsson | skin care salon | Hamnegata 20, 5411 Stord | NOK 0 | 0 | NOK 0 |
| Negledesign Alena Sehen | beauty salon | Fjellsmogehaugen 14A, 5415 Stord | NOK 0 | 0 | NOK 0 |
| På Stell Studio As | beauty salon | Sagvågsbrekko 4, 5410 | NOK 0 | 5 | NOK 0 |
| Velvære Mk Stautland | beauty salon | Svinnshammaren 40, 5416 Stord | NOK 0 | 0 | NOK 0 |
Conclusion
Overall Assessment:
- The hair salon industry in Stord has a stable, but weakly growing development. There are 13 companies in Stord and 3 in Sagvåg, with a total of 36 companies.
- Economic Challenges: Sales and number of employees have decreased since 2019, but the EBITDA margin has been positive in most companies.
- Bankruptcies: No companies are bankrupt, but some have low sales or negative results.
- Outlook: Entrepreneurs should consider location in Stord, where there are more customers and better financial health in existing companies. At the same time, it is important to carefully analyze competitiveness and cost structure.
SmartGrunder can help entrepreneurs find suitable locations in Stord for the hair salon industry, based on data and market analysis.
Executive Summary
Brief Overview of the Hair Salon Industry in Stord:
- Number of Companies: 36 (13 in Stord, 3 in Sagvåg)
- Sales: NOK 26.4 million in 2025 (a decrease of 0.6%)
- Employees: 60 in 2026 (a decrease of 20% since 2016)
- EBITDA Margin: 0% in 2025, but positive in most companies
- Bankruptcies: No companies are bankrupt
- Outlook: Stord has growth potential, but entrepreneurs should carefully analyze competitiveness and cost structure.