Hair Salon Industry in Tønsberg: A Comprehensive Analysis

Hair salons in Tønsberg constitute a stable but dynamic part of the municipality's local economy. With 121 registered companies in the sector and an average annual revenue of over 70 million NOK, data shows a mix of established businesses and new initiatives. There are, however, clear variations in the health of the businesses, with some companies achieving high EBITDA margins, while others face challenges such as negative operating results and low revenue growth. This analysis provides a detailed overview of the sector's economics, businesses, geographic distributions, and future outlooks.

Economic Trends

Sales Development (2016–2025):

Employees (2016–2026):

The sector has experienced fluctuating development, with strong growth from 2017–2019, followed by a decline from 2020–2022. In 2023–2024, some recovery was recorded, but the trend has continued in 2025 with a decline in both sales and number of employees.

Registered Companies

A total of 16 companies are detailed in the data, with a mix of AS and ENK entities. The most representative companies include:

• Tango Klippotequet (21 employees, 0 sales)
• Chic Frisør Revetal As (14 employees, 7.1M sales)
• Hc Tønsberg As (12 employees, 8.8M sales)
• Tango Frisør Rock (12 employees, 24.5M sales)
• Klippotek Petite As (11 employees, 10.0M sales)

Organizational Forms

• AS (31 companies): 169 employees, 90.5M operating revenue, 7% EBITDA margin
• ENK (5 companies): 16 employees, 0 operating revenue, 0% EBITDA margin

Most companies are organized as AS, indicating a high degree of professional operation. ENKs are less common and often show lower operating results.

Distribution of Businesses in the Municipality

Tønsberg is the most active area with 25 companies and 132 employees. Tolvsrød and Revetal also have significant activity, while Vear and Sem have fewer companies and lower sales. There are clear differences in EBITDA margins, with Tønsberg having the highest (8%) and Sem the lowest (-2%).

The sector has a relatively low bankruptcy rate, with only a few companies registered as bankrupt. However, data shows that some companies face challenges:

• Våg Frisør As (0 sales, 0 employees)
• Olsrød Park Frisør As (0 sales, 0 employees)
• Apples And Diamonds Frisør Else Marie Nilsen (0 sales, 0 employees)
• Ro Hårstudio As (0 sales, 0 employees)

These companies have not reported operating results, which may indicate closure or new startups. There are also companies with negative EBITDA, such as Heads Up Eik As (-18.0K) and House Of Hair As (-18.0K), showing that there are challenges in achieving profitability.

Outlook for New Entrants

For entrepreneurs considering starting a hair salon in Tønsberg, data shows a mix of opportunities and challenges. With 121 companies in the sector, it is a competitive market, but there are opportunities in areas with lower company levels, such as Sem and Vear. The most successful companies have high EBITDA margins (up to 10%) and stable revenue (such as Tango Frisør Rock with 24.5M sales). However, there are also companies with negative operating results, showing that it is important to focus on efficient operations and customer satisfaction.

Comparison with the Barber Shop Industry

The barber shop industry in Tønsberg (parent_category) has 216 companies, showing that it is a broader category than the hair salon industry. Economic trends show that the barber shop industry has a more stable development:

• Sales (2025): 91.2M (barber shop) vs 71.2M (hair salon)
• Number of Employees (2026): 211 (barber shop) vs 181 (hair salon)

Peer Companies in the Barber Shop Industry

The barber shop industry has higher sales and more employees, but the hair salon industry has higher EBITDA margins in some cases. This shows that there may be opportunities to differentiate through specialization and efficient operations.

The hair salon industry in Tønsberg shows a mix of stability and variation. With 121 companies and an average EBITDA margin of 7%, there are opportunities to establish oneself in a competitive market. However, it is important to be aware of the challenges shown in the data, such as negative operating results and a decline in the number of employees. For entrepreneurs, SmartGrunder can help find optimal addresses and develop strategies that align with local trends and needs.