Industry · municipality
street food in Haugesund
An analysis of the industry, companies, and development
Brief Overview of the Industry
Industry Profile and Development
The street food industry in Haugesund has shown strong fluctuations over time, but has experienced a significant sales increase since 2020. With 12 registered companies in the municipality, including both AS and ENK entities, the industry is relatively small-scale, but with potential large-capitalized actors such as Endresen Invest As. Sales have increased by 68.1% from 2024 to 2025, indicating growing demand for fast food in the region. Workforce development has been more unstable, with a decline of 28.3% from 2024 to 2025 before a mild increase in 2026.
Economic Trends and Key Figures
Economic Trends
Sales Development:
| Year | Sales (NOK) | Year-over-Year Change |
|---|---|---|
| 2024 | 10.3M | +13.2% |
| 2025 | 17.3M | +68.1% |
Workforce Development:
| Year | Number of Employees | Year-over-Year Change |
|---|---|---|
| 2024 | 46 | +9.5% |
| 2025 | 33 | -28.3% |
| 2026 | 35 | +6.1% |
The industry has experienced an extremely strong sales increase in 2025, but workforce development has been more unstable. This fluctuation may be due to both company growth and declines in certain actors such as Big Bite Avd 319, which reported zero sales in 2025.



Companies and Organizational Forms
Companies in the Industry
Organizational Forms:
| Form | Number of Companies | Total Number of Employees | Sales (NOK) | EBITDA Margin |
|---|---|---|---|---|
| AS | 2 | 42 | 17.2M | 11% |
| ENK | 1 | 3 | 0 | 0% |
Key Companies:
- Endresen Invest As (Viervegen 30): 27 employees, 8.3M in sales, 22% EBITDA margin
- El Toro As (Djupaskarvegen 82): 15 employees, 8.9M in sales, 0% EBITDA margin
- Big Bite Avd 319 (Skåregata 92): 3 employees, 0 in sales, 0% EBITDA margin
Many companies in the industry have weak or zero sales, indicating that some of the registered companies are newly started or in the startup phase.

Distribution of Activity in the Municipality
Industry Geography
Activity Distributed Across Locations in the Municipality:
| Location | Number of Companies | Number of Employees | Sales (NOK) | EBITDA (NOK) |
|---|---|---|---|---|
| Haugesund | 12 | 45 | 17.2M | 1.9M |
All companies in the industry are registered in Haugesund city center, with a focus on street kitchens and fast food. There is no clear geographic spread within the municipality.

Competitiveness and Stability
Industry Dynamics and Competitiveness
Bankruptcies and Stability:
- No bankruptcies registered in the industry from 2016 to 2026.
- El Toro As has a negative operating result (NOK -117.0K) but is still in operation.
- Big Bite Avd 319 and several other companies have zero sales, which may indicate that they are in the startup phase or have ceased operations.
Competitiveness:
- The industry has low competitiveness with 12 companies, but many of them have weak or zero sales.
- The most stable companies have high EBITDA margins (22% for Endresen Invest As) and high sales growth (78% for Endresen Invest As).
Outlook for Entrepreneurs
Opportunities:
- Strong sales growth (68.1% from 2024 to 2025) indicates growing demand for fast food in Haugesund.
- Low competitiveness with 12 companies, but many of them have weak or zero sales.
- Support from the municipality through available locations and potential collaboration with existing actors such as Endresen Invest As.
Challenges:
- Increasing competitiveness from the fast food sector in the municipality (22 companies in the fast food industry).
- Higher operational risk for new companies due to weak operating results among some existing actors (e.g., El Toro As).
Outlook in the Fast Food Sector
Contrast Between Fast Food and Street Food:
| Category | Number of Companies | Sales (NOK) | Workforce |
|---|---|---|---|
| Fast Food | 22 | 103.7M | 195 |
| Street Food | 12 | 17.3M | 35 |
Peer Companies in Fast Food:
| Name | Address | Sales (NOK) | Workforce | EBITDA (NOK) |
|---|---|---|---|---|
| McDonald's Amandasenteret Avd 35 | Longhammarvegen 27 | 40.3M | 80 | 583.7K |
| Haugli Bakeri Butikk As Avd Haraldsgate | Haraldsgata 111 | 18.5M | 32 | 740.3K |
| Slimane Og Sardar As | Karmsundgata 63 | 12.1M | 16 | -1.4M |
The fast food sector has both higher sales and more companies, but with more variable EBITDA (from -1.4M to 740.3K). This indicates that the fast food sector has both greater potential and higher risk compared to street food.



Other companies in hurtigmat (not in street food)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Haugli Bakeri Butikk As Avd Haraldsgate | bakery | Haraldsgata 111, 5527 Haugesund | NOK 18.5M | 32 | NOK 740.3K |
| Mcdonald's Amandasenteret Avd 35 | fast food chain | Longhammarvegen 27, 5536 Haugesund | NOK 40.3M | 80 | NOK 583.7K |
| Haugli Bakeri Butikk As Avd Amanda Konditori | bakery | Longhammarvegen 27, 5536 Haugesund | NOK 8.4M | 16 | NOK 335.2K |
| Haugli Bakeri Butikk As Avd Raglamyr | bakery | Raglamyrsenteret|Haugevegen 70, 5523 Haugesund | NOK 3.4M | 11 | NOK 137.4K |
| Haugli Bakeri Butikk As Avd Bakerihjørnet | bakery | Øvregata 161, 5525 Haugesund | NOK 3.1M | 7 | NOK 123.4K |
| Haugli Bakeri Butikk As | bakery | Salhusvegen 79, 5529 Haugesund | NOK 2.6M | 7 | NOK 102.4K |
| Segvan Kebab Grill As | kebab house | Sørhauggata 195, 5525 Haugesund | NOK 472.0K | 0 | NOK 81.0K |
| Haugli Bakeri Butikk As Avd Rennesøygate Konditori | bakery | Rennesøygata 10, 5537 Haugesund | NOK 0 | 0 | NOK 0 |
| Kebab Grill Alyoussef | kebab house | Jektevegen 3, 5535 Haugesund | NOK 0 | 0 | NOK 0 |
| Slimane Og Sardar As | kebab house | Karmsundgata 63, 5531 Haugesund | NOK 12.1M | 16 | NOK -1.4M |
Conclusion and Future Outlook
Conclusion
The street food industry in Haugesund has shown strong fluctuations, but has experienced a significant sales increase in 2025. With 12 companies and an industry EBITDA margin of 11%, there are potential opportunities for entrepreneurs wishing to establish themselves in this sector. However, it is important to be aware of the competitiveness from the fast food sector, which has both higher sales and more companies. SmartGrunder can help entrepreneurs find suitable locations and develop strategies that align with both local and national trends in the fast food and street food sectors.