Industry · municipality
street food in Sandefjord
Analysis of the industry, companies, and outlook for entrepreneurs and local decision-makers
Executive Summary
Industry Overview
Street food in Sandefjord is a dynamic but variable industry with 13 registered companies and 83 employees in 2026. The industry has shown strong fluctuations in sales and employees over time, with a significant increase in 2021 (115.9% increase in sales) and a decline in 2022 (9.6%). One of the most notable developments is Tadam As, which went bankrupt in 2026, but had high income growth in 2020 (64%). This shows both potential and risk in the industry.
Gap between companies: The most successful companies, such as Choi Matinvest As and Fly Chicken Sandefjord, have higher EBITDA margins (7% and 0%) and stable income, while other companies, such as Dolinska Concept, have no activities. This underscores the need for strategic planning and financial stability.
Economic Overview
Sales and employee development:
- Sales: The industry had total sales of NOK 14.1 million in 2025, with a decline of 4.1% compared to 2024. The highest sales were recorded in 2021 (NOK 15.6 million), after a strong increase of 115.9% from 2020.
- Employees: The number of employees increased from 34 in 2016 to 83 in 2026, with stable growth in recent years, although there was a slight decline in 2025 (2.5%).
Bankruptcy statistics: One of the 13 companies in the industry, Tadam As, went bankrupt in 2026, but had high income in 2020 (NOK 7.2 million) and an EBITDA margin of 6%. This shows that even bankrupt companies can have periods of good economic performance.



Companies in the Industry
Registered companies:
- AS-form: 6 companies (69% of the total), including Fly Chicken Sandefjord (13 employees) and Choi Matinvest As (5 employees). These have higher income and EBITDA margins compared to ENK-form.
- ENK-form: 4 companies (31%), including Dolinska Concept (0 employees) and Snacks 1 Arif Mohammad (0 employees). These have no activities and are not registered in sales or income.
Bankruptcy: Tadam As (Aagaards plass 1) is the only company that went bankrupt, but had high income in 2020 (NOK 7.2 million) and an EBITDA margin of 6%.
New companies: 3 companies were founded after 2020, including Dolinska Concept (2026) and Sabor Attar Your Favorit Flavor (2026), which have no activities.
Business Geography
Distribution by district:
- Sandefjord: 5 companies and 92 employees, with total sales of NOK 14.6 million. This is the main area for street food in the municipality.
- Melsomvik: 1 company and 7 employees, but no sales or income registered. This shows low activity in this part of the municipality.
Concentration: Most companies (85%) are located in Sandefjord, while Melsomvik has a very small presence. This can be an advantage for new companies wanting to establish themselves in the main area.

Business Dynamism
Bankruptcy and financial challenges:
- Tadam As: The only bankrupt company in the industry, but had high income in 2020 (NOK 7.2 million) and an EBITDA margin of 6%. This shows that even bankrupt companies can have periods of good economic performance.
- Negative EBITDA: 4 companies (31%) have negative EBITDA, including Fly Chicken Sandefjord (-NOK 37,200) and Veegrillen As (0). This shows that many companies in the industry have financial challenges.
Stability: Choi Matinvest As has a high EBITDA margin (7%) and stable income (NOK 6.1 million), showing that some companies have good financial stability.

Outlook
Outlook for Entrepreneurs
Potential and challenges:
- Strong growth in 2021: The industry had strong growth in sales (115.9%) and employees (51.6%) in 2021, showing potential for further growth.
- Bankruptcy risk: Tadam As went bankrupt in 2026, showing that there may be risks for companies with low income or high expenses.
- Competitiveness: The most successful companies, such as Choi Matinvest As and Fly Chicken Sandefjord, have higher EBITDA margins and stable income, showing that it is possible to achieve economic stability in the industry.
Recommendation: Entrepreneurs should consider establishing themselves in Sandefjord, where activity is highest, and focus on achieving high income and EBITDA margins to avoid bankruptcy risk.
Outlook for the Fast Food Industry
Larger industry and stable development:
- Fast food industry: Has 23 companies and 267 employees in 2026, with total sales of NOK 54.4 million. This is significantly larger than the street food industry (13 companies and 83 employees).
- Stable sales: The fast food industry had stable sales in 2025 (NOK 54.4 million), with an increase of 28.5% compared to 2024. This shows that the fast food industry has more stable development than the street food industry.
Peer companies:
- Burger King 5529 Sandefjord: Has 85 employees and no sales, showing that there may be challenges for companies in the fast food industry.
- McDonald's Sandefjord Avd 2: Has 41 employees and no sales, showing that there may be challenges for companies in the fast food industry.
- Nøtterø Bakeri & Konditori As Avd Halvorsen: Has 15 employees and an EBITDA of NOK 207,000, showing that it may be possible to achieve economic stability in the fast food industry.



Other companies in hurtigmat (not in street food)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| 3m Butikkdrift As | bakery | Gaupeveien 46, 3160 Stokke | NOK 2.5M | 10 | NOK 427.0K |
| Smoothie Xchange As Avd Hvaltorvet | fresh smoothie shop | Torget 7, 3210 Sandefjord | NOK 2.3M | 7 | NOK 212.7K |
| Nøtterø Bakeri & Konditori As Avd Halvorsen | bakery | Chr. Hvidts plass 3, 3210 Sandefjord | NOK 6.1M | 15 | NOK 207.0K |
| Burger King 5529 Sandefjord | fast food chain | Nygårdsveien 82, 3221 Sandefjord | NOK 0 | 23 | NOK 0 |
| Kebab King Arif Mohammad | kebab house | Bugårdsbakken 15, 3214 Sandefjord | NOK 0 | 0 | NOK 0 |
| Mcdonald's Fokserød Avd 6 | fast food chain | Fokserødveien 19, 3241 Sandefjord | NOK 0 | 85 | NOK 0 |
| Mcdonald's Sandefjord Avd 2 | fast food chain | Torggata 1, 3210 Sandefjord | NOK 0 | 41 | NOK 0 |
| Sandefjord Balkan As | kebab house | Torget 1A, 3210 Sandefjord | NOK 0 | 9 | NOK 0 |
| Stokke Kebab King Da | kebab house | Grimestadveien 3A, 3160 Stokke | NOK 0 | 0 | NOK 0 |
| Andebu Pizza As | kebab house | Andebuveien 794, 3158 | NOK 2.1M | 3 | NOK -135.0K |
Conclusion
Summary: Street food in Sandefjord is a dynamic industry with potential for growth, but with challenges such as bankruptcy risk and low income for many companies. The most successful companies have high income and EBITDA margins, showing that it is possible to achieve economic stability in the industry. Entrepreneurs should consider establishing themselves in Sandefjord, where activity is highest, and focus on achieving high income and EBITDA margins to avoid bankruptcy risk.
SmartGrunder: SmartGrunder can help entrepreneurs find suitable addresses in Sandefjord for the street food industry, with a focus on areas with high activity and potential customers.