Industry · municipality
Street Food in Stjørdal
An analysis of the companies, statistics, and opportunities for entrepreneurs and local decision-makers in the municipality of Stjørdal in Trøndelag, Norway.
Executive Summary
Overview of the Industry
The street food industry in Stjørdal is a small but dynamic sector with 7 registered companies. This industry is part of the broader quick-service food category, which has more companies and a different economic profile. Hell Grill AS is the only company with significant revenues and employees, while most other companies in the municipality have zero or low activity levels. Economic data shows a weak upward trend in sales and number of employees over the past few years, but with significant variations from year to year. This suggests that the industry has potential, but also challenges related to stabilization and growth.
Economic Trends
Sales and Employees in the Street Food Industry in Stjørdal (2016–2026):
| Year | Sales (NOK) | Employees | Year-over-Year Change (Sales) | Year-over-Year Change (Employees) |
|---|---|---|---|---|
| 2016 | 4.4M | 33 | - | - |
| 2017 | 4.3M | 40 | -3.0% | +21.2% |
| 2018 | 3.8M | 35 | -12.2% | -12.5% |
| 2019 | 4.0M | 20 | +6.1% | -42.9% |
| 2020 | 4.2M | 19 | +6.5% | -5.0% |
| 2021 | 4.5M | 19 | +5.9% | +0.0% |
| 2022 | 4.5M | 19 | +1.1% | +0.0% |
| 2023 | 5.2M | 19 | +14.2% | +0.0% |
| 2024 | 5.3M | 20 | +2.0% | +5.3% |
| 2025 | 5.6M | 18 | +6.5% | -10.0% |
| 2026 | 5.7M | 24 | +33.3% | +33.3% |
Sales have grown by 27% from 2023 to 2026, but with variations. The number of employees has been unstable, with a decline of 42.9% in 2019 and an increase of 33.3% in 2026. This shows that the industry has both challenges and opportunities for growth.



Companies in the Industry
In Stjørdal, there are 7 registered companies in the street food industry. The key companies are:
- Hell Grill AS (Hell) – AS organizational form, 14 employees, 5.7M NOK in sales and 1.6M NOK in operating profit. This is the only company with significant activity.
- Cathrine Fossbakk (Stjørdal) – ENK organizational form, 13 employees, but zero sales and operating profit.
- Daniel Almerhi Mat Tjeneste (Stjørdal) – ENK organizational form, 0 employees and zero activity.
- Hoyeon Park / Noreachicken (Stjørdal) – ENK organizational form, 0 employees and zero activity.
- Meal On Wheel DA (Hegra) – DA organizational form, 0 employees and zero activity.
- Tiktok Kebab DA (Stjørdal) – DA organizational form, 0 employees and zero activity.
- Tun Tun Pyee (Stjørdal) – ENK organizational form, 0 employees and zero activity.
Most companies have either zero activity or are newly established and not yet operational. Hell Grill AS is the only company with significant economic activity.

Business Geography
Street food activity in Stjørdal is distributed across two areas:
- Hell – 1 company, 14 employees, 5.7M NOK in sales and 1.6M NOK in operating profit. This is the only company with significant activity.
- Stjørdal – 6 companies, but all have zero sales and operating profit. This indicates that activity in the municipality's center is weakly developed.
There is a clear concentration of activity in Hell, while Stjørdal has more companies but no significant economic activity. This may indicate opportunities to develop street food activity in the municipality's center.

Business Dynamics
Bankruptcies and Activity Trends:
- Bankruptcies: None of the 7 companies in the industry are bankrupt, but several have zero sales and operating profit. This suggests that most companies are either newly established or not operational.
- Activity Trends: The number of employees has been unstable, with a decline of 42.9% in 2019 and an increase of 33.3% in 2026. Sales have grown by 27% from 2023 to 2026, but with variations.
This shows that the industry has both challenges and opportunities for growth. There is a need for more stabilization and economic activity to ensure future growth.
Outlook for Entrepreneurs
The street food industry in Stjørdal has growth potential, especially with the weak economic activity in the municipality's center. There are opportunities to establish new companies, especially in Stjørdal, where there are more companies but no significant activity. Hell Grill AS demonstrates that it is possible to achieve significant revenues and operating profit in the industry. Entrepreneurs should consider establishing themselves in Stjørdal, where there are opportunities to fill an empty market niche. This can provide a competitive advantage in an industry with limited activity.
Outlook for the Quick-Service Food Category
Quick-Service Food Category in Stjørdal (2016–2026):
| Year | Sales (NOK) | Employees | Year-over-Year Change (Sales) | Year-over-Year Change (Employees) |
|---|---|---|---|---|
| 2016 | 11.2M | 57 | - | - |
| 2017 | 9.5M | 63 | -15.3% | +10.5% |
| 2018 | 3.8M | 35 | -60.3% | -44.4% |
| 2019 | 4.0M | 50 | +6.7% | +42.9% |
| 2020 | 4.2M | 61 | +5.9% | +22.0% |
| 2021 | 4.5M | 63 | +5.9% | +3.3% |
| 2022 | 4.5M | 71 | +1.1% | +12.7% |
| 2023 | 5.2M | 73 | +14.2% | +2.8% |
| 2024 | 5.3M | 67 | +2.0% | -8.2% |
| 2025 | 5.6M | 58 | +6.5% | -13.4% |
| 2026 | 5.7M | 59 | +1.7% | +1.7% |
The quick-service food category has a more stable economic profile compared to the street food industry. Sales have grown by 27% from 2023 to 2026, while the number of employees has been more stable. This shows that the quick-service food category has greater potential for growth and stabilization in the future. Peer companies such as Burger King and Viking Kebab have zero sales and operating profit, but may represent opportunities for growth in the future.



Other companies in hurtigmat (not in street food)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Burger King 5053 Stjørdal | fast food chain | Havnegata 16, 7503 Stjørdal | NOK 0 | 41 | NOK 0 |
| Viking Kebab Og Pizza Almelli | kebab house | Stokmovegen 15, 7504 Stjørdal | NOK 0 | 0 | NOK 0 |
Conclusion
The street food industry in Stjørdal has growth potential, but there is a need for more stabilization and economic activity. Hell Grill AS demonstrates that it is possible to achieve significant revenues and operating profit in the industry. Entrepreneurs should consider establishing themselves in Stjørdal, where there are opportunities to fill an empty market niche. This can provide a competitive advantage in an industry with limited activity. SmartGrunder can help entrepreneurs find suitable addresses and develop strategies to ensure growth and stabilization in the industry.