Industry · municipality
Gourmet Food Stores in Kinn: Industry Analysis and Outlook
A detailed analysis of companies, economics, and development trends in Kinn municipality for the gourmet food store industry in Vestland county, Norway.
Executive Summary
Overview of Gourmet Food Stores in Kinn
The municipality of Kinn has a very small but intriguing industry for gourmet food stores. In total, 3 companies are registered in this industry, all located in the district of Måløy. One of these companies, Dr. Choice As, shows unique activity with sales revenue of 8.2 million NOK and 1 employee, while the other two companies (Easy Choice and Dragon Nature As) have no reported revenues or employees. This shows a highly uneven distribution of activity in the industry, with a single actor dominating the sales statistics.
Economic Overview
Sales Development:
- In 2024, Dr. Choice As reported a sales increase of 36% compared to previous years, even though most years show zero sales revenue.
- Total sales revenue for the industry in Kinn is effectively 8.2 million NOK (based on a single actor).
Employee Development:
- There is 1 employee in the industry in Kinn, and no increase in the number of employees over time.
- The other two companies have no employees.
Margins and Profitability:
- Dr. Choice As reports an EBITDA margin of 2% and a gross profit of 33%, indicating a relatively profitable operation for this single actor.



Companies in the Industry
In total, there are 3 companies registered in the gourmet food store industry in Kinn, all with AS as the organizational form:
| Company | Address | Employees | Sales Revenue (NOK) | EBITDA (NOK) | Bankrupt? |
|---|---|---|---|---|---|
| Dr. Choice As | Lyngstien 14, Måløy | 1 | 8.2M | 170.0K | No |
| Dragon Nature As | Digreneset 30, Florø | 0 | 0 | 0 | No |
| Easy Choice | Lyngstien 14, Måløy | 0 | 0 | 0 | No |
Observation:
- Dr. Choice As is the only active actor with reported figures.
- The other two companies have no activity after registration (2020 and 2016).
Industry Geography
All 3 companies in the gourmet food store industry in Kinn are located in Måløy. The distribution by district is:
| District | Number of companies | Number of employees | Sales Revenue (NOK) |
|---|---|---|---|
| Måløy | 3 | 1 | 8.2M |
Observation:
- Måløy is the only area with activity in this industry.
- There are no companies registered in other districts in Kinn.

Industry Dynamics
Bankruptcies and Stability:
- There are no bankruptcies registered in the gourmet food store industry in Kinn, indicating a relatively stable industry.
Dynamics in Company Activity:
- Dr. Choice As has been active since 2018 and shows a 36% increase in sales revenue in 2024.
- The other two companies (Easy Choice and Dragon Nature As) have no activity after registration.
Outlook for Future Growth:
- With only one active actor and no growth in the number of employees, there is very limited dynamics in the industry.
Outlook
Outlook for Entrepreneurs
For entrepreneurs considering establishing themselves in the gourmet food store industry in Kinn, it is important to note the following:
- Market Size: The industry is very small with only 3 companies, of which only one is active.
- Competitiveness: There are no direct competitors in the industry, but potential competitors can be found in the services sector (see next section).
- Location: Måløy is the only area with activity, which can be both an advantage and a limitation.
- SmartGrunder can help find suitable addresses in Kinn for this industry, based on natural conditions and development perspectives.
Outlook for the Services Sector
Services Sector in Kinn has 38 companies, showing that this is a much larger and more diversified industry compared to the gourmet food store industry. Development in the services sector shows:
- Sales Development:
- In 2025, sales revenue was 495.7 million NOK, a decrease of 14.1% from 2024.
- There is a greater variation in sales development compared to the gourmet food store industry.
- Employee Development:
- The number of employees has increased from 335 in 2016 to 364 in 2026, an increase of 8.7% over time.
Peer Companies in the Services Sector:
- The most relevant companies in the services sector include supermarket chains such as Ng Kiwi Vest As and Eurospar Krokane, as well as discount stores such as Normal Norge As.
- These companies have higher sales revenues and more employees compared to the gourmet food store industry.
Conclusion:
- The gourmet food store industry is a niche industry within the larger services sector in Kinn.
- Entrepreneurs should consider competitiveness against larger actors in the services sector.



Other companies in tjenester (not in gourmet food store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Ng Kiwi Vest As Avd 883 Florø | supermarket chain | Leirvåggata 17, 6900 Florø | NOK 102.5M | 28 | NOK 4.6M |
| Ng Kiwi Møre As Avd 906 Deknepollen | supermarket chain | Nordfjordvegen 9248, 6718 Deknepollen | NOK 63.0M | 22 | NOK 3.0M |
| Raudeberg Mat As | supermarket chain | Nedrevegen 100, 6710 Raudeberg | NOK 28.9M | 13 | NOK 2.9M |
| Eurospar Krokane | supermarket chain | Nybøvegen 36, 6907 Florø | NOK 119.5M | 48 | NOK 2.9M |
| Ng Kiwi Møre As Avd 903 Måløy | supermarket chain | Sjøgata 8, 6700 Måløy | NOK 45.2M | 12 | NOK 2.2M |
| Eikefjord Handel As | supermarket | Hovlandsvegen 4A, 6940 Eikefjord | NOK 35.8M | 27 | NOK 2.1M |
| Normal Norge As Avd No1193 Florø Amfi Florø | discount store | Hestenesgata 2, 6900 Florø | NOK 14.4M | 11 | NOK 1.6M |
| Havreneset Mat As | supermarket | Havrenesvegen 50, 6905 Florø | NOK 33.4M | 20 | NOK 1.2M |
| Oldeide Matsenter As | supermarket chain | HOLVIK, 6700 Måløy | NOK 26.9M | 16 | NOK 1.1M |
| Spar Florø | supermarket chain | Strandgata 42, 6905 Florø | NOK 34.4M | 19 | NOK 828.9K |
| Stavang Landhandel As | supermarket | 0, 6944 Stavang | NOK 6.5M | 4 | NOK 446.0K |
| Go Biten As | kiosk | Nordnesvegen 2, 6905 Florø | NOK 5.4M | 17 | NOK 44.0K |
| Batalden Landhandel As | supermarket | Fanøyvegen 14, 6917 Batalden | NOK 3.1M | 2 | NOK 24.0K |
| Best Flavour As | ethnic grocery store | Vestnesvegen 6, 6905 Florø | NOK 7.8M | 0 | NOK 20.0K |
| Best Flavour As Tvangsavviklingsbo | supermarket chain | Vestnesvegen 6, 6905 Florø | NOK 0 | 0 | NOK 0 |
| Beths Asianmat V/ Elisabeth F B Johansen | ethnic grocery store | Gate 1 152, 6700 Måløy | NOK 0 | 0 | NOK 0 |
| Coop Nordvest Sa (2160) Extra Florø | supermarket chain | Leirvåggata 7, 6900 Florø | NOK 0 | 22 | NOK 0 |
| Coop Nordvest Sa (2915) Extra Måløy | supermarket chain | Myrane 13, 6718 Deknepollen | NOK 0 | 14 | NOK 0 |
| Ine K Sætren | kiosk chain | Kulavegen 3, 6718 Deknepollen | NOK 0 | 0 | NOK 0 |
| M Svardahl | supermarket | Valvikvegen 37, 6919 Tansøy | NOK 0 | 1 | NOK 0 |
| Måløy Spiskammers As | food/beverages/tobacco stores | Gate 1 77, 6700 Måløy | NOK 0 | 13 | NOK 0 |
| Ole Midtgård | fish store | Gate 5 54, 6700 Måløy | NOK 0 | 0 | NOK 0 |
| Ole Midtgård | fish store | Gate 5 54, 6700 Måløy | NOK 0 | 0 | NOK 0 |
| Olivika As | supermarket chain | REMA 1000 DEKNEPOLLEN|Ulvesundvegen 1, 6718 | NOK 0 | 0 | NOK 0 |
| Poppen Sætren | kiosk chain | Lyngstien 11, 6700 Måløy | NOK 0 | 0 | NOK 0 |
| Rema 1000 Deknepollen | supermarket | Ulvesundvegen 1, 6718 Deknepollen | NOK 0 | 12 | NOK 0 |
| Rema 1000 Måløy Brygge | supermarket chain | Måløy Brygge|Sjøgata, 6700 | NOK 0 | 19 | NOK 0 |
| Rf G2 38 As | supermarket chain | REMA 1000 Evja|Seljetun 3, 6900 Florø | NOK 0 | 18 | NOK 0 |
| Rognaldsvåg Landhandel | supermarket | 0, 6915 Rognaldsvåg | NOK 0 | 1 | NOK 0 |
| Solheim Dagligvare As | supermarket | c/o REMA 1000 FLORØ SENTER|Hestenesgata 4, 6900 | NOK 0 | 12 | NOK 0 |
| Tanya Myhre | discount store | Gate 6 81, 6700 Måløy | NOK 0 | 0 | NOK 0 |
| Trend Måløy As Konkursbo | supermarket | Måløy Stormarked|Myrane, 6718 Deknepollen | NOK 0 | 0 | NOK 0 |
| Svanøy Segl Inn As | supermarket | Biskop Svanes veg 1, 6914 Svanøybukt | NOK 4.2M | 4 | NOK -72.0K |
| Vinmonopolet As Butikk Måløy | alcohol store | Sjøgata 34, 6700 Måløy | NOK 18.7M | 5 | NOK -251.0K |
| Vinmonopolet As Butikk Florø | alcohol store | Hestenesgata 2, 6900 Florø | NOK 37.4M | 7 | NOK -502.0K |
Conclusion
The gourmet food store industry in Kinn is very small, with only 3 companies and a single active actor (Dr. Choice As). This provides both opportunities and challenges:
- Opportunities:
- No direct competitors in the industry.
- Potential growth in sales revenue (36% in 2024).
- Challenges:
- Very small market size.
- Lack of dynamics in the industry.
- Competitiveness against larger actors in the services sector.
SmartGrunder can help entrepreneurs find suitable addresses in Kinn for this industry, based on natural conditions and development perspectives.