Gourmet Food Store in Sandefjord: Current Status and Outlook

The gourmet food store industry in Sandefjord is a small but dynamic sector with three registered companies. Although the number of employees and sales value have shown variations over time, the industry experienced a sales increase up to 2020 before a decline in 2021. There are no registered bankruptcies in the sector, indicating a stable, but perhaps weakly developing industry. Compared to the broader services sector in the municipality, gourmet food store is a niche market, but with potential for specialization and quality focus.

Sales and employee development:

• Sales: The industry had a significant increase from 2016 (NOK 17,3K) to 2020 (NOK 2,0M), followed by a decline to NOK 1,8M in 2021. The most significant increase was recorded between 2017 and 2018 (+1447,1%).
• Employees: The number of employees showed a weak increase from 2018 (2 employees) to 2019 (4 employees), followed by a decline to 3 employees in 2020 and onwards. There are no active employees in the registered companies in 2022.

Conclusion: The industry has shown growth potential, but with a small scale and uncertainty in employee and sales data. This may indicate an early stage in development or a sector dependent on specific market conditions.

In Sandefjord, there are 3 companies registered in the gourmet food store sector:

Legal Forms: All companies are registered as AS or ENK, indicating a mix of small sole proprietorships and companies with limited liability.

Observation: None of the companies reported sales or employees in 2021, which may indicate an early stage in operations or a sector dependent on specific market conditions.

The three companies in the industry are located at the following addresses in Sandefjord:

• Asiamark Sandefjord As: Aagaards plass 5
• White Lion As: Salmakerløkka 5
• Yte Best Lien: Rødslia 8B

Analysis: The distribution shows that the companies are spread across different parts of the municipality, without a clear concentration in a specific area. This may indicate a strategy to reach different customers or a lack of market concentration.

Bankruptcy Statistics: There are no registered bankruptcies in the gourmet food store sector in Sandefjord, indicating a stable, but perhaps weakly developing industry.

Dynamics: Although the industry showed sales growth up to 2020, it has since experienced a decline. There are no active employees in the companies, which may indicate a sector in an early stage or dependent on specific market conditions.

Conclusion: The industry has shown growth potential, but with a small scale and uncertainty in employee and sales data. This may indicate an early stage in development or a sector dependent on specific market conditions.

Outlook for Entrepreneurs

Potential: Although the industry is small, it showed sales growth up to 2020. This may indicate a sector with potential for specialization and quality focus.

Challenges: Entrepreneurs should be aware of competition from larger companies in the services sector, as well as the uncertain data on employees and sales.

Recommendation: Starting a business in this sector can be profitable, but requires clear differentiation and a strategy to reach customers in a competitive manner.

Services Sector in Sandefjord has a much larger scale than the gourmet food store sector, with 119 companies and a sales volume of over NOK 2,7M in 2025. This sector has shown stable growth over time, with an increase of +1,4% in 2025 compared to 2024.

Peer Companies: Current companies in the services sector include supermarkets, alcohol shops, and other retail formats. Examples include:

Conclusion: The services sector is much larger and more stable than the gourmet food store sector, which may present a challenge for entrepreneurs in the gourmet food store sector in the form of competition from larger companies.

The gourmet food store industry in Sandefjord is a small but dynamic sector with growth potential. Although there are no active employees or sales in the registered companies, the industry showed sales growth up to 2020. Entrepreneurs should be aware of competition from larger companies in the services sector, as well as the uncertain data on employees and sales. SmartGrunder can help entrepreneurs find suitable addresses in Sandefjord for this industry, with a focus on natural business developments.