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Gourmet Food Store Industry in Sarpsborg: Current Status and Outlook

Published 23.09.2026

Analysis of 5 companies, sales development, and development opportunities in the municipality of Sarpsborg in Viken county (Norway).

Brief Industry Overview

The gourmet food store industry in Sarpsborg is a small but active sector with 5 registered companies. Only one company, Helseshoppen.no, has active operations, while the remaining companies are newly established with no income. The industry shows an uneven history with both rising and falling sales, as well as variations in the number of employees. Prospects for new entrants must be considered in light of the small-company-dominated structure and the weak economic dynamics in the sector.

Economic Overview

Sales in the gourmet food store industry in Sarpsborg have been uneven over the years. There was an increase of 77.9% from 2016 to 2017, followed by a sharp decline of 50.9% in 2018. There has been a gradual increase again from 2019 to 2022, before a decline of 19.7% in 2023. The number of employees has been even more uneven, with periods of 1 employee and periods with 0 employees. The only company with active operations, Helseshoppen.no, had an EBITDA margin of 7% in 2023.

Sales over time — gourmet food store — Sarpsborg
Sales over time — gourmet food store
Number of companies — gourmet food store — Sarpsborg
Number of companies — gourmet food store
Employees over time — gourmet food store — Sarpsborg
Employees over time — gourmet food store

Companies in the Industry

The following companies are registered in the gourmet food store industry in Sarpsborg:

CompanyAddressLegal FormEmployeesSales (NOK)
Helseshoppen.noLilletuneveien 2, SarpsborgAS1428.000
Bg Lifeline Investment AsBjørnstadtunet 11, GrålumAS00
Danvitas AsStrømnesåsen 9, VarteigAS00
Lassen MangesysleriVekterveien 15B, KlavestadhaugenENK00
Lise KlubbenesØstadveien 3A, GrålumENK00

Most companies are organized as AS, but there are also ENK-organized companies. Helseshoppen.no is the only company with active operations and income.

Business Geography

The industry is most active in the Sarpsborg city center, with Helseshoppen.no located at Lilletuneveien 2. There are also companies registered in Grålum and Varteig, but these have no activity. The distribution of companies in the municipality shows that the industry is concentrated in central areas, even though there are registered companies in several districts.

Companies by place — gourmet food store — Sarpsborg
Companies by place — gourmet food store

Business Dynamism

The industry shows stability in terms of bankruptcy, with no companies in bankruptcy. However, there are several newly established companies without activity, which may indicate some dynamics in company formation. The only company with active operations has negative equity of -463,000 NOK, which may be a challenge for future development.

Outlook for Entrepreneurs

For entrepreneurs in the gourmet food store industry in Sarpsborg, it is important to consider the small-company-dominated structure and the uneven history of sales and employees. The only company with active operations has an EBITDA margin of 7%, which may indicate potential areas for improvement. There are also opportunities to leverage the broader service sector, which has shown a more stable development over the years.

Outlook for the Service Sector

The broader service sector in Sarpsborg has shown a more stable development compared to the gourmet food store industry. In 2020, the service sector had a sales increase of 33.1%, which is significantly higher than the maximum increase of 77.9% in the gourmet food store industry. However, the service sector has also shown a decline of 27.1% in 2025. Peer companies in the service sector include large chain retailers such as Coop and Ng Kiwi, which have higher sales and more employees compared to gourmet food store companies.

Sales in the parent industry — tjenester — Sarpsborg
Sales in the parent industry — tjenester
Companies in the parent industry — tjenester — Sarpsborg
Companies in the parent industry — tjenester
Employees in the parent industry — tjenester — Sarpsborg
Employees in the parent industry — tjenester

Other companies in tjenester (not in gourmet food store)

CompanyIndustryAddressSalesEmployeesEBITDA
Ng Kiwi Øst As Avd 412 Grålumsupermarket chainBjørnstadveien 2, 1712 GrålumNOK 152.6M48NOK 6.9M
Ng Kiwi Øst As Avd 442 Borgenhaugensupermarket chainSkjebergveien 62, 1739 BorgenhaugenNOK 98.1M28NOK 4.4M
Coop Øst Sa Avd 1081 Extra Iseveiensupermarket chainRådhusveien 24A, 1739 BorgenhaugenNOK 103.1M30NOK 4.1M
Coop Øst Sa Avd 2531 Extra Tunesupermarket chainLilletuneveien 3, 1711 SarpsborgNOK 84.3M30NOK 3.4M
Ng Kiwi Øst As Avd 284 Borgsupermarket chainKlokkergårdveien 32, 1711 SarpsborgNOK 65.4M18NOK 3.0M
Normal Norge As Avd No1079 Sarpsborg Storbyen Kjøpesenterdiscount storeRoald Amundsens gate 36, 1723 SarpsborgNOK 24.0M14NOK 2.7M
Ng Kiwi Øst As Ad 534 Greåkersupermarket chainTamburveien 9, 1718 GreåkerNOK 58.1M18NOK 2.6M
Coop Øst Sa Avd 2436 Ekstra Kurlandsupermarket chainKurlandveien 2, 1727 SarpsborgNOK 65.6M20NOK 2.6M
Ng Kiwi Øst As Avd 549 Skjebergsupermarket chainRådhusveien 19, 1739 BorgenhaugenNOK 50.9M15NOK 2.3M
Coop Øst Sa Avd 2543 Extra Grålumsupermarket chainVesterheimveien 2, 1712 GrålumNOK 56.2M16NOK 2.2M
Ng Kiwi Øst As Avd 538 Kurlandsupermarket chainBryggeriveien 9, 1727 SarpsborgNOK 47.2M14NOK 2.1M
Coop Øst Sa Avd 1072 Extra Hafslundsøysupermarket chainHelgebyveien 8, 1734 HafslundsøyNOK 46.8M18NOK 1.9M
Clas Ohlson As Avd Amfi Borgother non-specialised storeKlokkergårdveien 31, 1711 SarpsborgNOK 32.9M16NOK 1.7M
Spar Skjebergveiensupermarket chainSkjebergveien 123A, 1743 KlavestadhaugenNOK 41.6M21NOK 1.2M
Meny Sarpsborgsupermarket chainRoald Amundsens gate 28, 1723 SarpsborgNOK 92.5M39NOK 1.1M
Charlotte Haugsten Assupermarket chainC/O REMA 1000 Iseveien|Iseveien 8, 1738 BorgenhaugenNOK 113.8M37NOK 1.1M
Sunkost Borghealth foods storeKlokkergårdveien 31, 1711 SarpsborgNOK 9.3M7NOK 439.5K
Fre Fig Assupermarket chainFjellhøyveien 1, 1718 GreåkerNOK 34.7M22NOK 407.0K
Fritznerbua Ruth SkeiesupermarketFærders gate 34, 1707 SarpsborgNOK 505.0K2NOK 54.0K
Age With Grace Asdiscount storec/o Elin Merete Eide Kraft|Rognberget 22, 1727 SarpsborgNOK 00NOK 0
Aurora Camper Asother non-specialised storeSkjebergveien 169B, 1743 KlavestadhaugenNOK 00NOK 0
Barentsfisk Ansfish storeGamle Kongevei 82, 1712 GrålumNOK 00NOK 0
Bg Lifeline Investment Asfood/beverages/tobacco storesBjørnstadtunet 11, 1712 GrålumNOK 00NOK 0
Brandstorp Gårdsbutikk Asfood/beverages/tobacco storesÅserødveien 32, 1747 SkjebergNOK 07NOK 0
Brest Altmixother non-specialised storeKalaveien 84A, 1743 KlavestadhaugenNOK 00NOK 0
Butikkdrift Samim Kohdamanikiosk chainRoald Amundsens gate 36, 1723 SarpsborgNOK 04NOK 0
Coop Øst Sa Extra Alvim Avd 4935supermarket chainUtsiktsveien 5, 1725 SarpsborgNOK 020NOK 0
Coop Øst Sa Extra St Maries Gate Avd 4658supermarket chainSt Maries gate 81-87, 1706 SarpsborgNOK 022NOK 0
Danvitas Asfood/beverages/tobacco storesStrømnesåsen 9, 1735 VarteigNOK 00NOK 0
Deli De Luca Grålumkiosk chainBjørnstadveien 10, 1712 GrålumNOK 018NOK 0
Dollarstore Avd Sarpsborgdiscount storeLilletuneveien 2, 1711 SarpsborgNOK 04NOK 0
Fjøset, Spill & Spiseri Dasupermarket chainSt. Marie gate 105, 1706 SarpsborgNOK 00NOK 0
Flavoris Asfood/beverages/tobacco storesc/o Per Olof Mork|Hasle Hageby 17, 1734 HafslundsøyNOK 00NOK 0
Gayrat Me OriginssupermarketSørbyveien 6D, 1739 BorgenhaugenNOK 00NOK 0
Grete Karlsen Rosa Fellesskapdiscount storeRokkeveien 782, 1746 SkjebergNOK 00NOK 0
Gt Import Galal Takieldinother non-specialised storeNordbergveien 57, 1738 BorgenhaugenNOK 00NOK 0
Haugsten Butikkdrift Grålum Assupermarketc/o REMA 1000 GRÅLUM|Bjørnstadveien 4, 1712NOK 030NOK 0
Hege Laila Nybergdiscount storeKlokkergårdveien 31, 1711 SarpsborgNOK 00NOK 0
Jordbærlykke Asfruit/vegetables storesv/Henny Hansen|c/o Jordbærlykke|Aagaardveien 139, 1719 GreåkerNOK 00NOK 0
Julie Og Amalie Dadiscount storeAmalie Iselin Eide|Rognberget 22, 1727 SarpsborgNOK 00NOK 0

Conclusion

The gourmet food store industry in Sarpsborg has potential, but it is important to be aware of the small-company-dominated structure and the uneven history of sales and employees. Entrepreneurs should consider leveraging the broader service sector as a strategic framework, as well as focusing on differentiation and economic stability. SmartGrunder can help find optimal addresses and strategies for future development in the municipality.