Industry · municipality
Gourmet Food Store Industry in Sarpsborg: Current Status and Outlook
Analysis of 5 companies, sales development, and development opportunities in the municipality of Sarpsborg in Viken county (Norway).
Brief Industry Overview
The gourmet food store industry in Sarpsborg is a small but active sector with 5 registered companies. Only one company, Helseshoppen.no, has active operations, while the remaining companies are newly established with no income. The industry shows an uneven history with both rising and falling sales, as well as variations in the number of employees. Prospects for new entrants must be considered in light of the small-company-dominated structure and the weak economic dynamics in the sector.
Economic Overview
Sales in the gourmet food store industry in Sarpsborg have been uneven over the years. There was an increase of 77.9% from 2016 to 2017, followed by a sharp decline of 50.9% in 2018. There has been a gradual increase again from 2019 to 2022, before a decline of 19.7% in 2023. The number of employees has been even more uneven, with periods of 1 employee and periods with 0 employees. The only company with active operations, Helseshoppen.no, had an EBITDA margin of 7% in 2023.



Companies in the Industry
The following companies are registered in the gourmet food store industry in Sarpsborg:
| Company | Address | Legal Form | Employees | Sales (NOK) |
|---|---|---|---|---|
| Helseshoppen.no | Lilletuneveien 2, Sarpsborg | AS | 1 | 428.000 |
| Bg Lifeline Investment As | Bjørnstadtunet 11, Grålum | AS | 0 | 0 |
| Danvitas As | Strømnesåsen 9, Varteig | AS | 0 | 0 |
| Lassen Mangesysleri | Vekterveien 15B, Klavestadhaugen | ENK | 0 | 0 |
| Lise Klubbenes | Østadveien 3A, Grålum | ENK | 0 | 0 |
Most companies are organized as AS, but there are also ENK-organized companies. Helseshoppen.no is the only company with active operations and income.
Business Geography
The industry is most active in the Sarpsborg city center, with Helseshoppen.no located at Lilletuneveien 2. There are also companies registered in Grålum and Varteig, but these have no activity. The distribution of companies in the municipality shows that the industry is concentrated in central areas, even though there are registered companies in several districts.

Business Dynamism
The industry shows stability in terms of bankruptcy, with no companies in bankruptcy. However, there are several newly established companies without activity, which may indicate some dynamics in company formation. The only company with active operations has negative equity of -463,000 NOK, which may be a challenge for future development.
Outlook for Entrepreneurs
For entrepreneurs in the gourmet food store industry in Sarpsborg, it is important to consider the small-company-dominated structure and the uneven history of sales and employees. The only company with active operations has an EBITDA margin of 7%, which may indicate potential areas for improvement. There are also opportunities to leverage the broader service sector, which has shown a more stable development over the years.
Outlook for the Service Sector
The broader service sector in Sarpsborg has shown a more stable development compared to the gourmet food store industry. In 2020, the service sector had a sales increase of 33.1%, which is significantly higher than the maximum increase of 77.9% in the gourmet food store industry. However, the service sector has also shown a decline of 27.1% in 2025. Peer companies in the service sector include large chain retailers such as Coop and Ng Kiwi, which have higher sales and more employees compared to gourmet food store companies.



Other companies in tjenester (not in gourmet food store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Ng Kiwi Øst As Avd 412 Grålum | supermarket chain | Bjørnstadveien 2, 1712 Grålum | NOK 152.6M | 48 | NOK 6.9M |
| Ng Kiwi Øst As Avd 442 Borgenhaugen | supermarket chain | Skjebergveien 62, 1739 Borgenhaugen | NOK 98.1M | 28 | NOK 4.4M |
| Coop Øst Sa Avd 1081 Extra Iseveien | supermarket chain | Rådhusveien 24A, 1739 Borgenhaugen | NOK 103.1M | 30 | NOK 4.1M |
| Coop Øst Sa Avd 2531 Extra Tune | supermarket chain | Lilletuneveien 3, 1711 Sarpsborg | NOK 84.3M | 30 | NOK 3.4M |
| Ng Kiwi Øst As Avd 284 Borg | supermarket chain | Klokkergårdveien 32, 1711 Sarpsborg | NOK 65.4M | 18 | NOK 3.0M |
| Normal Norge As Avd No1079 Sarpsborg Storbyen Kjøpesenter | discount store | Roald Amundsens gate 36, 1723 Sarpsborg | NOK 24.0M | 14 | NOK 2.7M |
| Ng Kiwi Øst As Ad 534 Greåker | supermarket chain | Tamburveien 9, 1718 Greåker | NOK 58.1M | 18 | NOK 2.6M |
| Coop Øst Sa Avd 2436 Ekstra Kurland | supermarket chain | Kurlandveien 2, 1727 Sarpsborg | NOK 65.6M | 20 | NOK 2.6M |
| Ng Kiwi Øst As Avd 549 Skjeberg | supermarket chain | Rådhusveien 19, 1739 Borgenhaugen | NOK 50.9M | 15 | NOK 2.3M |
| Coop Øst Sa Avd 2543 Extra Grålum | supermarket chain | Vesterheimveien 2, 1712 Grålum | NOK 56.2M | 16 | NOK 2.2M |
| Ng Kiwi Øst As Avd 538 Kurland | supermarket chain | Bryggeriveien 9, 1727 Sarpsborg | NOK 47.2M | 14 | NOK 2.1M |
| Coop Øst Sa Avd 1072 Extra Hafslundsøy | supermarket chain | Helgebyveien 8, 1734 Hafslundsøy | NOK 46.8M | 18 | NOK 1.9M |
| Clas Ohlson As Avd Amfi Borg | other non-specialised store | Klokkergårdveien 31, 1711 Sarpsborg | NOK 32.9M | 16 | NOK 1.7M |
| Spar Skjebergveien | supermarket chain | Skjebergveien 123A, 1743 Klavestadhaugen | NOK 41.6M | 21 | NOK 1.2M |
| Meny Sarpsborg | supermarket chain | Roald Amundsens gate 28, 1723 Sarpsborg | NOK 92.5M | 39 | NOK 1.1M |
| Charlotte Haugsten As | supermarket chain | C/O REMA 1000 Iseveien|Iseveien 8, 1738 Borgenhaugen | NOK 113.8M | 37 | NOK 1.1M |
| Sunkost Borg | health foods store | Klokkergårdveien 31, 1711 Sarpsborg | NOK 9.3M | 7 | NOK 439.5K |
| Fre Fig As | supermarket chain | Fjellhøyveien 1, 1718 Greåker | NOK 34.7M | 22 | NOK 407.0K |
| Fritznerbua Ruth Skeie | supermarket | Færders gate 34, 1707 Sarpsborg | NOK 505.0K | 2 | NOK 54.0K |
| Age With Grace As | discount store | c/o Elin Merete Eide Kraft|Rognberget 22, 1727 Sarpsborg | NOK 0 | 0 | NOK 0 |
| Aurora Camper As | other non-specialised store | Skjebergveien 169B, 1743 Klavestadhaugen | NOK 0 | 0 | NOK 0 |
| Barentsfisk Ans | fish store | Gamle Kongevei 82, 1712 Grålum | NOK 0 | 0 | NOK 0 |
| Bg Lifeline Investment As | food/beverages/tobacco stores | Bjørnstadtunet 11, 1712 Grålum | NOK 0 | 0 | NOK 0 |
| Brandstorp Gårdsbutikk As | food/beverages/tobacco stores | Åserødveien 32, 1747 Skjeberg | NOK 0 | 7 | NOK 0 |
| Brest Altmix | other non-specialised store | Kalaveien 84A, 1743 Klavestadhaugen | NOK 0 | 0 | NOK 0 |
| Butikkdrift Samim Kohdamani | kiosk chain | Roald Amundsens gate 36, 1723 Sarpsborg | NOK 0 | 4 | NOK 0 |
| Coop Øst Sa Extra Alvim Avd 4935 | supermarket chain | Utsiktsveien 5, 1725 Sarpsborg | NOK 0 | 20 | NOK 0 |
| Coop Øst Sa Extra St Maries Gate Avd 4658 | supermarket chain | St Maries gate 81-87, 1706 Sarpsborg | NOK 0 | 22 | NOK 0 |
| Danvitas As | food/beverages/tobacco stores | Strømnesåsen 9, 1735 Varteig | NOK 0 | 0 | NOK 0 |
| Deli De Luca Grålum | kiosk chain | Bjørnstadveien 10, 1712 Grålum | NOK 0 | 18 | NOK 0 |
| Dollarstore Avd Sarpsborg | discount store | Lilletuneveien 2, 1711 Sarpsborg | NOK 0 | 4 | NOK 0 |
| Fjøset, Spill & Spiseri Da | supermarket chain | St. Marie gate 105, 1706 Sarpsborg | NOK 0 | 0 | NOK 0 |
| Flavoris As | food/beverages/tobacco stores | c/o Per Olof Mork|Hasle Hageby 17, 1734 Hafslundsøy | NOK 0 | 0 | NOK 0 |
| Gayrat Me Origins | supermarket | Sørbyveien 6D, 1739 Borgenhaugen | NOK 0 | 0 | NOK 0 |
| Grete Karlsen Rosa Fellesskap | discount store | Rokkeveien 782, 1746 Skjeberg | NOK 0 | 0 | NOK 0 |
| Gt Import Galal Takieldin | other non-specialised store | Nordbergveien 57, 1738 Borgenhaugen | NOK 0 | 0 | NOK 0 |
| Haugsten Butikkdrift Grålum As | supermarket | c/o REMA 1000 GRÅLUM|Bjørnstadveien 4, 1712 | NOK 0 | 30 | NOK 0 |
| Hege Laila Nyberg | discount store | Klokkergårdveien 31, 1711 Sarpsborg | NOK 0 | 0 | NOK 0 |
| Jordbærlykke As | fruit/vegetables stores | v/Henny Hansen|c/o Jordbærlykke|Aagaardveien 139, 1719 Greåker | NOK 0 | 0 | NOK 0 |
| Julie Og Amalie Da | discount store | Amalie Iselin Eide|Rognberget 22, 1727 Sarpsborg | NOK 0 | 0 | NOK 0 |
Conclusion
The gourmet food store industry in Sarpsborg has potential, but it is important to be aware of the small-company-dominated structure and the uneven history of sales and employees. Entrepreneurs should consider leveraging the broader service sector as a strategic framework, as well as focusing on differentiation and economic stability. SmartGrunder can help find optimal addresses and strategies for future development in the municipality.