The Health Food Store Industry in Ålesund: Current Status and Future Prospects

The health food store industry in Ålesund is a small but dynamic sector dominated by a single company, Life Amfi Moa Syd. In 2026, this company had 9 employees and achieved sales of NOK 8.4 million. An EBITDA margin of 8% and a gross margin of 2234% indicate a strong financial position. The industry has experienced fluctuations in employee numbers and sales over the years, with a significant increase in 2025 following a decline in 2024. This suggests a potential upturn in the sector, although it remains small in scale.

Sales and employees over time:

• Sales: NOK 0 in 2016–2019, followed by NOK 8.1 million in 2020, with a decline to NOK 6.0 million in 2023 before rising to NOK 6.9 million in 2025.
• Employees: Fluctuating numbers, with an increase from 4 to 9 employees between 2024 and 2026.

Financial indicators:

• EBITDA margin of 8% and gross margin of 2234% in 2026, indicating high efficiency and profitability.
• Total equity of NOK 1.1 million and total debt of NOK 1.3 million.

Conclusion: The industry has shown resilience after the downturn in 2023, with a marked improvement in 2025. This may indicate stabilization in the market.

Life Amfi Moa Syd is the only company-registered business in the health food store industry in Ålesund. It is an AS with the following key figures:

• Founded: 2003-11-01
• Employees: 9
• Sales: NOK 8.4 million
• EBITDA: NOK 673.7 thousand
• Debt/equity: NOK 1.3 million debt vs. NOK 1.1 million equity

Organizational form: AS (1 company)

Note: No other companies are registered in this industry in Ålesund, highlighting a very small market share for individual businesses.

Ålesund is the only city in the municipality with activity in the health food store industry. One company is registered in Ålesund, with the following key figures:

• Operating income: NOK 8.4 million
• Wages: NOK 1.8 million
• Equity: NOK 1.1 million
• Debt: NOK 1.3 million
• Address: Langelandsvegen 25, Ålesund

Conclusion: Activity is concentrated in Ålesund, with no expansion to other cities or areas in the municipality.

Bankruptcies and operational fluctuations:

• Life Amfi Moa Syd is not registered as a bankrupt company.
• Employees: Highest number of employees (9) in 2026, with a decline from 6 to 4 employees in 2024 before an increase in 2025.
• Sales: Decline from NOK 6.0 million in 2023 to NOK 4.6 million in 2024, followed by an increase to NOK 6.9 million in 2025.

Conclusion: The industry has experienced fluctuations but shows signs of stabilization after 2024. There are no bankruptcies, indicating relatively stable operations.

For entrepreneurs considering establishing themselves in the health food store industry in Ålesund, the data indicates the following:

• Market space: A small but potentially stable market share with a single competitor.
• Operational results: High margins (EBITDA 8%, gross margin 2234%) indicate good profitability.
• Outlook: Sales growth in 2025 and an increase in employee numbers (from 6 to 9) show a positive trend. This may indicate growing demand for health food in the region.

Recommendation: Entrepreneurs should consider exploring the market further, especially in light of the high efficiency and potential growth in the sector. SmartGrunder can help find suitable locations and strategies for establishment.

The services sector in Ålesund is much larger than the health food store industry, with 144 companies and 1408 employees in 2026. Sales in the services sector stood at NOK 2751.6 million in 2025, with a 7.5% decline compared to 2024. This indicates a more dynamic and fluctuating sector compared to health food stores.

Peer companies in the services sector:

• Coop Nordvest Sa (2275) Obs Stormoa: NOK 567.2 million in sales, 105 employees, EBITDA NOK 16.4 million.
• Blindheim Mat As: NOK 86.0 million in sales, 31 employees, EBITDA NOK 8.2 million.
• Meny Lerstad: NOK 98.1 million in sales, 43 employees, EBITDA NOK 7.2 million.

Conclusion: The services sector is more diversified and has higher volume, while health food stores are a small, specialized sub-sector. Entrepreneurs should consider combining health food stores with the services sector to leverage potential synergies.

The health food store industry in Ålesund is a small but potentially stable sector dominated by a single company, Life Amfi Moa Syd. Data shows an increase in sales and employees in 2025, indicating a positive trend. The industry has high margins and no bankruptcies, indicating a strong financial position. For entrepreneurs, this could be an opportunity, especially in combination with the services sector, which has higher volume and variation. SmartGrunder can help find suitable locations and strategies for establishment in this sector.