Industry · municipality
The Health Food Store Industry in Haugesund: Current Status and Future Prospects
A detailed analysis of companies, economic trends, and development opportunities
Executive Summary
The health food store industry in Haugesund has shown both strengths and challenges in recent years. In 2021, the industry reached a sales peak (NOK 2.7M) and employment peak (14 employees), but there has been a decline in subsequent years before a partial recovery in 2025. Two companies are registered in the industry, with combined payroll costs of NOK 686.0K and an EBITDA of NOK 156.0K. The industry has been stable, with no bankrupt companies reported, indicating a relatively secure business environment.
Economic Overview
Economic trends
- Sales: The industry reached a peak in 2021 with NOK 2.7M, but there has been a decline to NOK 4.9M in 2024 before a recovery to NOK 6.8M in 2025.
- Employees: The number of employees has varied between 8 and 14, with a peak in 2022 and a decline in 2025.
- EBITDA margin: The industry achieved an EBITDA margin of 5% in 2021, indicating good cost control.
- Gross margin: A stable gross margin of 44% has been an advantage for the industry.



Companies in the Industry
Key players in the industry
- Life Amanda (Amanda-Senteret, Longhammarvegen 27):
- Organizational form: AS
- Founded: 1996-11-18
- Employees: 9
- Sales: NOK 0 (data missing)
- Sunkost Haugesund (Haraldsgaten 122):
- Organizational form: AS
- Founded: 2020-09-23
- Employees: 6
- Sales: NOK 2.7M
- EBITDA: NOK 156.0K
Organizational form
- All companies in the industry are registered as AS (Limited Liability Company).
Business Geography
Geographic distribution
- Haugesund: All activities in the industry are concentrated in Haugesund. Two companies and 15 employees are registered in the municipality. No activity has been reported in other districts or areas within the municipality.

Business Dynamism
- Bankruptcy statistics: There are no bankrupt companies reported in the health food store industry in Haugesund, indicating a stable business environment.
- Sales development: The industry has been marked by significant sales variations, with a 260% increase in 2021 and a 55.6% decline in 2022.
- Employee development: The number of employees has varied, with a 66.7% increase from 2017 to 2018 and a 23.1% decline from 2024 to 2025.
Outlook
Development for entrepreneurs
The industry has shown growth potential, particularly in 2021 and 2025. With two existing companies and no bankrupt companies reported, it may be possible to establish oneself in Haugesund. However, entrepreneurs should be aware of the significant sales and employee fluctuations. It is also important to assess competition from larger supermarkets and retail chains in the area.
Outlook for the Services Sector
Comparison with the services sector
- Services sector has 87 companies in Haugesund, compared to 2 companies in the health food store industry.
- Sales: The services sector had a sales volume of NOK 1.9M in 2024, while the health food store industry had NOK 4.9M in the same period.
- Employees: The services sector had 764 employees in 2024, while the health food store industry had 13 employees.
- Peer companies: Examples of companies in the services sector include Obs Haugesund Avd 240 (supermarket chain, NOK 383.2M in sales) and Leifsen Handel As (supermarket chain, NOK 153.7M in sales).



Other companies in tjenester (not in health foods store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Obs Haugesund Avd 240 | supermarket chain | Longhammarvegen 27, 5536 Haugesund | NOK 383.2M | 127 | NOK 20.1M |
| Leifsen Handel As | supermarket chain | Austrheimvegen 10, 5516 Haugesund | NOK 153.7M | 36 | NOK 4.5M |
| Meny Karmsundgata | supermarket chain | Karmsundgata 60, 5529 Haugesund | NOK 135.0M | 64 | NOK 3.8M |
| Tore Henriksen As | supermarket | Spannavegen 151, 5535 Haugesund | NOK 102.2M | 15 | NOK 3.3M |
| Ng Kiwi Rogaland As Avd 631 Spannavegen | supermarket chain | Spannavegen 56, 5531 Haugesund | NOK 58.8M | 16 | NOK 3.2M |
| Matvareexpressen As Avd Norge | online grocery store | Spannavegen 152, 5535 Haugesund | NOK 46.9M | 18 | NOK 2.7M |
| Ng Kiwi Rogaland As Avd 620 Skåredalen | supermarket chain | Skjoldavegen 275, 5533 Haugesund | NOK 47.8M | 19 | NOK 2.6M |
| Extra Helsehuset Avd 284 | supermarket chain | Sørhauggata 115, 5527 Haugesund | NOK 46.9M | 16 | NOK 2.5M |
| Ng Kiwi Rogaland As Avd 610 Kirkegata Haugesund | supermarket chain | Breidablikgata 184, 5525 Haugesund | NOK 44.1M | 23 | NOK 2.4M |
| Ng Kiwi Rogaland As Avd 630 Gard | supermarket chain | Hafrsfjordgata 11, 5522 Haugesund | NOK 44.1M | 17 | NOK 2.4M |
| Ng Kiwi Rogaland As Avd 622 Salhusvegen | supermarket chain | Salhusvegen 93, 5529 Haugesund | NOK 40.4M | 14 | NOK 2.2M |
| Normal Norge As Avd No1068 Haugesund Amanda Senter | discount store | Longhammarvegen 27, 5536 Haugesund | NOK 19.2M | 13 | NOK 2.2M |
| Normal Norge As Avd No1169 Haugesund Markedet | discount store | Skåregata 92, 5528 Haugesund | NOK 19.2M | 12 | NOK 2.2M |
| Spar Spannaveien | supermarket chain | Spannavegen 148, 5535 Haugesund | NOK 64.0M | 19 | NOK 2.1M |
| Spar Sørhaug | supermarket chain | Fjellvegen 1A, 5532 Haugesund | NOK 63.4M | 27 | NOK 2.1M |
| Risøykiosken As | kiosk chain | Jens Risøens gate 104, 5527 Haugesund | NOK 19.2M | 10 | NOK 2.1M |
| Extra Austmannavegen Avd 261 | supermarket chain | Austmannavegen 11, 5537 Haugesund | NOK 39.1M | 15 | NOK 2.1M |
| Holdbart As Avd Haugesund | supermarket chain | Longhammarvegen 6, 5536 Haugesund | NOK 35.9M | 23 | NOK 2.0M |
| Spar Skåredalen | supermarket chain | Ragnvald Westbøes gate 1, 5534 Haugesund | NOK 52.7M | 20 | NOK 1.7M |
| Extra Park+ Avd 288 | supermarket | Ystadvegen 1, 5538 Haugesund | NOK 31.3M | 13 | NOK 1.6M |
| Prix Rogalandsgate Avd 273 | supermarket | Rogalandgata 52, 5531 Haugesund | NOK 31.3M | 10 | NOK 1.6M |
| Vina Import As | ethnic grocery store | Haraldsgata 205, 5525 Haugesund | NOK 19.6M | 5 | NOK 1.6M |
| Vestre Mat As | supermarket | Skjoldavegen 68, 5519 Haugesund | NOK 98.7M | 21 | NOK 1.5M |
| Hamre Dagligvare As | supermarket chain | Longhammarvegen 36, 5536 Haugesund | NOK 92.0M | 15 | NOK 1.4M |
| Natur Alpakka Haugesund | other non-specialised store | Haraldsgata 133B, 5527 Haugesund | NOK 5.8M | 1 | NOK 1.1M |
| Vidar Mæland As | supermarket | Haraldsgata 177, 5525 Haugesund | NOK 76.5M | 16 | NOK 830.0K |
| Amundsen Spesial Amanda As | food/beverages/tobacco stores | Longhammarvegen 27, 5536 Haugesund | NOK 7.3M | 16 | NOK 751.0K |
| Haugalandet Engros As | supermarket | Karmsundgata 75, 5531 Haugesund | NOK 34.4M | 15 | NOK 747.0K |
| Flying Tiger Copenhagen Haugesund | other non-specialised store | Longhammarvegen 27, 5536 Haugesund | NOK 4.2M | 0 | NOK 151.2K |
| Gard Kiosken As | supermarket | Gardsenteret|Nygårdsvegen 6, 5515 Haugesund | NOK 1.5M | 0 | NOK 138.0K |
| Amundsen Spesial As | food/beverages/tobacco stores | Skippergata 5, 5527 Haugesund | NOK 3.5M | 11 | NOK 134.0K |
| Souvernirs And Gifts Haugesund As | other non-specialised store | Haraldsgata 99, 5528 Haugesund | NOK 439.0K | 2 | NOK 119.0K |
| Alisanna As | other non-specialised store | Longhammarvegen 15, 5536 Haugesund | NOK 7.7M | 2 | NOK 35.0K |
| Aya Internasjonal Mat As | ethnic grocery store | Sørhauggata 139, 5527 Haugesund | NOK 0 | 1 | NOK 0 |
| Begge Deler Da | other non-specialised store | Øvregata 149, 5527 Haugesund | NOK 0 | 0 | NOK 0 |
| Butikkdrift Birgitte Heimdal | supermarket chain | Karmsundgata 120, 5528 Haugesund | NOK 0 | 9 | NOK 0 |
| Butikkdrift Glenn Kenneth Meling | supermarket | Haraldsgata 125, 5527 Haugesund | NOK 0 | 9 | NOK 0 |
| Christiane Miljeteig Ørnes | discount store | Karmøygata 75, 5529 Haugesund | NOK 0 | 0 | NOK 0 |
| Crush Ii As Avd Haugesund | other non-specialised store | Ramsdalsvegen 45A, 5519 Haugesund | NOK 0 | 0 | NOK 0 |
| Depotsjefen Da | other non-specialised store | Smedasundet 77, 5528 Haugesund | NOK 0 | 0 | NOK 0 |
Conclusion
The health food store industry in Haugesund has shown both stability and variations over the past few years. With two existing companies and no bankrupt companies reported, it may be possible to establish oneself in the municipality. However, entrepreneurs should be aware of the significant sales and employee fluctuations. It is also important to assess competition from larger supermarkets and retail chains in the area. SmartGrunder can help entrepreneurs find suitable addresses in Haugesund for this industry.