The Health Food Store Industry in Karmøy: Current Status and Future Outlook

• Single company: Karmøy has one registered health food store, Sunkost Oasen, operating in Karmsund.
• Stable employee count: Despite annual variations, the number of employees in the industry has remained around 5–10 people since 2020.
• Parent industry comparison: The industry belongs to the broader services sector, which has 76 companies in Karmøy, compared to one in health food stores.
• Data challenges: Sales and financial data are missing for all companies in the industry, limiting in-depth analysis.

• Missing sales data: All companies in the industry show 0 in sales data for the entire period 2016–2026.
• Employee development: The number of employees has been volatile, with a decline of 42.9% from 2019 to 2020 (down to 4 employees), but an increase of 80% from 2023 to 2024.
• Causes of variations: Missing data makes it difficult to identify causes, but some years show clear spikes (e.g., 2020–2021).

• Sunkost Oasen (AS, founded 1999-01-01)
• Address: Norheimstien 10, Karmsund
• Postal code: 5.5K
• Number of employees: 10
• Bankrupt: No
• Company structure: One company is registered as AS (limited liability company).
• Limitations: Missing details about operating profit, EBITDA, and other financial indicators.

• Single-location concentration: All activities in the industry are concentrated in Karmsund.
• Challenge: Missing data for other parts of Karmøy.
• Opportunity: Developing more health food stores in other parts (e.g., Kopervik, Åkrehamn) could leverage local population and tourist flows.

• Bankruptcies: No bankruptcies registered for the industry in Karmøy (2016–2026).
• Stable company: Sunkost Oasen has been in operation since 1999 without bankruptcies.
• Employee fluctuations: Large year-to-year variations (e.g., -42.9% from 2019 to 2020) without clear explanations in the data.
• Warning: Missing financial data makes it difficult to assess company stability.

• Market key: Increasing interest in health food and organic production in Norway can provide opportunities.
• Local advantage: A single company in Karmøy offers the possibility to establish without direct competing companies.
• Development challenges: Missing sales and financial data, as well as single-location concentration, can limit growth.
• Advice to entrepreneurs: Consider establishing in Karmsund, where there is already a health food store, and seek support from the municipality to develop more stores in other parts.

Parent industry comparison (services)

• Services industry: Dominated by supermarkets, stores, and services with higher sales and employees.
• Peer companies: Examples include Ng Kiwi, Extra, and Clas Ohlson, with EBITDA between NOK 2.4M and NOK 5.3M.
• Conclusion: Health food stores are a niche market compared to the services industry, but may have higher margins and specialized customers.

The health food store industry in Karmøy is a unique but limited market opportunity with one key company (Sunkost Oasen). Despite data challenges, trends show potential opportunities in a growing health food market. Entrepreneurs should consider establishing in Karmsund, where there is already a health food store, and seek support from the municipality to develop more stores in other parts. SmartGrunder can help find optimal addresses and assess development opportunities in Karmøy.