Industry · municipality
Health-focused Grocery Stores in Lillehammer
An analysis of the sector, companies, and opportunities for entrepreneurs and local decision-makers in the municipality of Lillehammer in the Innlandet county of Norway.
Executive Summary
The health-focused grocery industry in Lillehammer is a small but stable sector with a single company registered in the municipality. The only operating company, Life Strandtorget, is an AS with 6 employees and has shown a gradual increase in sales and operating profit over the past few years. Although the sector has experienced variations in employee numbers and sales, it has shown a positive trend in the last two years, which may indicate a gradual stabilization.
The municipality has a unique position in Innlandet with a combination of tourism and local consumers, which can provide opportunities for specialized health-focused grocery stores. SmartGrunder can help entrepreneurs find suitable locations in Lillehammer for this sector.
Economic Overview
Sales and employee development:
- Sales: From NOK 10.7 million in 2016 to NOK 6.1 million in 2023, with an increase of +26.7% in 2022→2023. There is a significant decline in 2025 (NOK 3.4 million), but an increase again in 2026 (NOK 3.4 million).
- Employees: A highly variable development, with an increase from 4 employees in 2025 to 3 employees in 2026. There is an increase of +50.0% in 2022→2023, but a decline of -33.3% in 2023→2024.
Operating profit: Life Strandtorget has an EBITDA of NOK 269.5 thousand and an operating margin of 6%, which shows a relatively good operating economy for a small company.
Average values: Average sales per employee is NOK 1.0 million, and EBITDA per employee is NOK 99.8 thousand. These are high values compared to the average for other business companies in the municipality.
Companies in the Sector
There is 1 company registered in the health-focused grocery sector in Lillehammer:
| Name | Organizational form | Employees | Sales (NOK) | EBITDA (NOK) |
|---|---|---|---|---|
| Life Strandtorget | AS | 6 | 3.3M | 269.5K |
Organizational form: The only company is an AS, which indicates a relatively stable and formal organizational structure. There are no companies in other organizational forms (e.g. sole proprietorships or partnerships) in the sector in the municipality.
Sector Geography
There is 1 location with activity in the health-focused grocery sector in Lillehammer:
| Location | Number of companies | Number of employees | Sales (NOK) | EBITDA (NOK) |
|---|---|---|---|---|
| Lillehammer | 1 | 6 | 3.3M | 269.5K |
Concentration: All activities in the sector are concentrated in the city center of Lillehammer, which may indicate a certain market dominance from Life Strandtorget in the central area. There is no activity in other districts or periphery of the municipality.
Sector Dynamics
Bankruptcies and operating economy:
- There are no bankruptcies registered in the health-focused grocery sector in Lillehammer in recent years, which shows a relatively stable sector.
- Life Strandtorget has an operating economy that shows a positive development, with an EBITDA margin of 8% and an operating margin of 6%.
Operating risk: Although there is only one company in the sector, it has shown a gradual improvement in operating results over the past few years. However, there is some uncertainty related to sales volume, which has varied between NOK 1.3 million and NOK 6.1 million over the past few years.
Outlook for Entrepreneurs
Opportunities and challenges:
- Stability: The sector has shown a gradual stabilization in the last two years, with an increase in sales and operating results. This may indicate an increasing demand for health-focused food in Lillehammer.
- Market share: With only one company in the sector, there is potential room for competitive entrepreneurs who want to establish themselves in the municipality.
- Operating economy: A good operating economy (EBITDA margin of 8%) can give entrepreneurs an advantage in a competitive market economy.
Recommendation: Entrepreneurs should consider establishing themselves in Lillehammer, especially in the city center where there is already activity in the sector. SmartGrunder can help find suitable locations and assess market challenges.
Outlook for the Services Sector
Contrast between health-focused grocery stores and the services sector:
- The services sector in Lillehammer has a much larger scale (66 companies) compared to the health-focused grocery sector (1 company). There is a clear difference in scale and scope.
- Sales: The services sector has a total sales of NOK 1.3 billion in 2024, which is much higher than the health-focused grocery sector (NOK 6.1 million in 2023).
- Employees: The services sector has 547 employees in 2023, while the health-focused grocery sector has 6 employees.
Peer companies: Examples of companies in the services sector that are not in the health-focused grocery sector include:
- Kiwi 236 Nordre Ål (sales: NOK 506.5M, EBITDA: NOK 32.8M)
- Cc Dagligvare As Avd Lillehammer (sales: NOK 170.3M, EBITDA: NOK 8.6M)
- Kiwi Avd 079 Søre Ål (sales: NOK 111.5M, EBITDA: NOK 6.0M)
Conclusion: The services sector in Lillehammer is much larger and more diversified than the health-focused grocery sector, but there are potential opportunities for specialized companies in the health-focused grocery sector.
Other companies in tjenester (not in health foods store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Kiwi 236 Nordre Ål | supermarket | Oskar Skoglys veg 2, 2619 Lillehammer | NOK 506.5M | 41 | NOK 32.8M |
| Cc Dagligvare As Avd Lillehammer | supermarket chain | Sliperivegen 2A, 2609 Lillehammer | NOK 170.3M | 71 | NOK 8.6M |
| Kiwi Avd 079 Søre Ål | supermarket | Hagevegen 8B, 2613 Lillehammer | NOK 111.5M | 28 | NOK 6.0M |
| Kiwi Avd 077 Vingnes | supermarket chain | Vingnesgata 24, 2608 Lillehammer | NOK 78.7M | 24 | NOK 4.2M |
| Normal Norge As Avd No 1099 Lillehammer | discount store | Strandpromenaden 85, 2609 Lillehammer | NOK 28.8M | 15 | NOK 3.2M |
| Normal Norge As Avd No1198 Lillehammer, Storgata | discount store | Storgata 72, 2609 Lillehammer | NOK 24.0M | 18 | NOK 2.7M |
| Coop Mega Lillehammer | supermarket | Gudbrandsdalsvegen 188, 2619 Lillehammer | NOK 90.5M | 31 | NOK 2.1M |
| Fåberggata Mat As | supermarket chain | REMA 1000 FÅBERGGATA|Fåberggata 126, 2615 Lillehammer | NOK 84.9M | 30 | NOK 1.6M |
| Pål Sommerseth As | supermarket | Strandpromenaden 81, 2609 Lillehammer | NOK 91.9M | 26 | NOK 1.5M |
| Narve Djupvik As | supermarket | Storgata 170, 2615 Lillehammer | NOK 78.7M | 19 | NOK 909.0K |
| Mesna Mat As | supermarket chain | Storgata 86, 2615 Lillehammer | NOK 16.7M | 14 | NOK 873.0K |
| Vingrom Mat As | supermarket chain | Torpavegen 2, 2607 Vingrom | NOK 67.5M | 21 | NOK 651.0K |
| Batu Norway As | supermarket chain | c/o Peter Luen Rhaenguet|Nøkleblommen 23, 2611 Lillehammer | NOK 0 | 0 | NOK 0 |
| Bondens Marked Innlandet Sa | food/beverages/tobacco stores | Kirkegata 70, 2609 Lillehammer | NOK 0 | 0 | NOK 0 |
| Bryndis Yr Viggosdottir | other non-specialised store | Nordsetervegen 11, 2615 Lillehammer | NOK 0 | 0 | NOK 0 |
| Butikkdrift Berit Krukjordet | kiosk chain | Mesnakvartalet 2, 2615 Lillehammer | NOK 0 | 4 | NOK 0 |
| Butikkdrift Grethe Sørsveen | supermarket | Strandtorget|Strandpromenaden 85, 2609 Lillehammer | NOK 0 | 4 | NOK 0 |
| Butikkdrift Nygård As | supermarket | Jernbanegata 6, 2609 Lillehammer | NOK 0 | 6 | NOK 0 |
| Duedahl Holding As | other non-specialised store | Slyngvegen 17, 2611 Lillehammer | NOK 0 | 0 | NOK 0 |
| Euro Safe Amundstad | meat store | Nybuvegen 9A, 2609 Lillehammer | NOK 0 | 0 | NOK 0 |
| Fredrik & Louisa As Avd Strandtorget | discount store | Sliperivegen 6, 2609 Lillehammer | NOK 0 | 14 | NOK 0 |
| Ginseng La Nguyen | discount store | Storgata 78, 2609 Lillehammer | NOK 0 | 0 | NOK 0 |
| Global Mat Ans | supermarket | Storgata 36, 2609 Lillehammer | NOK 0 | 0 | NOK 0 |
| Global Mat Da | supermarket | Storgata 36, 2609 Lillehammer | NOK 0 | 0 | NOK 0 |
| Global Mat Sarkaut Bahadin Abdulkaleq | supermarket | Storgata 36, 2609 Lillehammer | NOK 0 | 0 | NOK 0 |
| Haagensen Dagligvare As | supermarket chain | c/o REMA 1000 Røyslimoen|Røyslivegen 1, 2611 Lillehammer | NOK 0 | 22 | NOK 0 |
| Halvard Wefling Drift | supermarket | c/o Halvard Angard Wefling|Solbakken 4A, 2613 Lillehammer | NOK 0 | 0 | NOK 0 |
| Hjørnet Mat As | supermarket | Storgata 45A, 2609 Lillehammer | NOK 0 | 8 | NOK 0 |
| Jordnært Kristian Viken | food/beverages/tobacco stores | Storgata 61, 2609 Lillehammer | NOK 0 | 0 | NOK 0 |
| Kaisari Tourism And Sales | food/beverages/tobacco stores | Gjørtlervegen 19A, 2618 Lillehammer | NOK 0 | 0 | NOK 0 |
| Kaisari Tourism And Sales | gourmet food store | Gjørtlervegen 19A, 2618 Lillehammer | NOK 0 | 0 | NOK 0 |
| Kioskdrift Krukjordet As | kiosk chain | Mesnakvartalet 2, 2615 Lillehammer | NOK 0 | 5 | NOK 0 |
| Kiwi 231 Røyslimoen | supermarket | Røyslivegen 2, 2611 Lillehammer | NOK 0 | 22 | NOK 0 |
| Kiwi 232 Storgata | supermarket | Storgata 62, 2609 Lillehammer | NOK 0 | 30 | NOK 0 |
| Kiwi 233 Stampa | supermarket chain | Nordsetervegen 42, 2618 Lillehammer | NOK 0 | 30 | NOK 0 |
| Kiwi 234 Smestad | supermarket chain | Sigrid Undsets veg 56, 2624 Lillehammer | NOK 0 | 27 | NOK 0 |
| Kiwi 237 Jørstadmoen | supermarket chain | Jørstadmovegen 691, 2625 Fåberg | NOK 0 | 20 | NOK 0 |
| Kuben Kolonial As | supermarket | Kirkegata 53, 2609 Lillehammer | NOK 0 | 11 | NOK 0 |
| Lille Saigon V/danh Thanh Nguyen | supermarket | Storgata 120, 2615 Lillehammer | NOK 0 | 0 | NOK 0 |
| Liv Johnsen | supermarket | Jernbanetorget 6, 2609 Lillehammer | NOK 0 | 0 | NOK 0 |
Conclusion
The health-focused grocery sector in Lillehammer is a small but stable sector with a single company, Life Strandtorget. The sector has shown a gradual improvement in operating results and sales over the past few years, which may indicate an increasing demand for health-focused food in the municipality. There are potential opportunities for entrepreneurs who want to establish themselves in Lillehammer, especially in the city center where there is already activity in the sector. SmartGrunder can help find suitable locations and assess market challenges.