Industry · municipality
The Health Food Store Industry in Midt Telemark: Current Situation and Future Outlook
A detailed analysis of the health food store industry in Midt Telemark, focusing on economic, geographic, and dynamic perspectives, as well as opportunities for entrepreneurs and local decision-makers.
Executive Summary
The Health Food Store Industry in Midt Telemark: Current Situation and Future Outlook
Midt Telemark has a unique position in Vestfold and Telemark, with a combination of rural areas and urban districts that provide potential market opportunities for health food stores. Although the health food store industry does not currently have active companies in the municipality, data from the broader services sector indicates a dynamic economic foundation that could support new ventures. This article series analyzes the industry from economic, geographic, and dynamic perspectives, and provides an overview of opportunities for entrepreneurs and local decision-makers.
Economic Overview
According to available data, no active companies are registered in the health food store industry (leaf industry) in Midt Telemark. This means that the industry does not have current sales or employee figures for the municipality. However, data from the broader services sector (parent industry) shows a significant increase in both sales and number of employees, particularly in 2020. This may indicate an economic expansion in the municipality that could be beneficial for new businesses in the service sector, including health food stores.
Services Sector in Midt Telemark (parent industry):
- Sales (parent_sales_yoy): 2020-2021: +5.8%, 2021-2022: +0.8%, 2022-2023: +5.2%, 2023-2024: -16.2%, 2024-2025: -3.3%.
- Employees (parent_employees_yoy): 2020-2021: +1.7%, 2021-2022: +5.5%, 2022-2023: +4.7%, 2023-2024: -7.5%, 2024-2025: -1.1%.
This dynamic shows that the services sector experienced strong growth in 2020 but has since experienced a decline in recent years. This may be an indication of market changes or economic pressure factors that entrepreneurs should consider.
Companies in the Industry
According to available data, no active companies are registered in the health food store industry in Midt Telemark. This means that there are no current companies in the industry that can be analyzed in detail. However, it is possible to look at companies in the broader services sector (parent industry) to gain an understanding of organizational forms and business structure.
Organizational Forms in the Services Sector (parent industry):
- Stock Companies (AS): 12 companies
- Sole Proprietorships (Enkeltmannsforetak): 5 companies
- Partnerships (Anpartsselskap): 2 companies
This shows that the services sector in Midt Telemark is dominated by stock companies, which could be an important advantage for entrepreneurs considering starting a health food store in the municipality.
Business Geography
There is no available data on the distribution of health food stores across different neighborhoods or cities in Midt Telemark. This means that it is not possible to provide a detailed overview of where the industry is most active in the municipality. However, data from the services sector can give an indication of where service sector businesses are located.
Services Sector in Midt Telemark (parent industry):
- Bø I Telemark: 12 companies
- Gvarv: 6 companies
- Other cities: 1 company
This shows that Bø I Telemark is the most active area for businesses in the services sector, which could be an important factor for entrepreneurs considering starting a health food store in the municipality.
Business Dynamics
According to available data, no insolvency cases are registered in the health food store industry in Midt Telemark. This means that no companies in the industry have gone bankrupt. However, data from the services sector shows that there have been some companies that have experienced economic challenges, including companies with zero sales or EBITDA.
Insolvency Cases in the Services Sector (parent industry):
- Bergland Helsekost As: 0 sales, 0 EBITDA
- Birte Hindrum As: 0 sales, 0 EBITDA
- Bø Asiamat As Konkursbo: 0 sales, 0 EBITDA
This shows that there have been companies in the services sector that have experienced economic challenges, which could be an important consideration for entrepreneurs considering starting a health food store in the municipality.
Future Outlook
For entrepreneurs considering starting a health food store in Midt Telemark, data from the services sector shows that there is a dynamic economic foundation that could support new ventures. This could be a significant advantage for entrepreneurs seeking to establish themselves in the municipality. However, it is important to note that there are currently no companies in the health food store industry, which could be both an opportunity and a challenge.
Opportunities for Entrepreneurs:
- Market Vacancy: No companies are registered in the health food store industry, which could give entrepreneurs a unique opportunity to establish themselves in the municipality.
- Support from the Services Sector: The services sector has shown a strong increase in sales and number of employees, which could be beneficial for new businesses in the service sector.
Challenges for Entrepreneurs:
- Economic Pressure Factors: The services sector has experienced a decline in recent years, which could be an important consideration for entrepreneurs considering starting a health food store in the municipality.
- Insolvency Cases: There have been companies in the services sector that have experienced economic challenges, which could be an important consideration for entrepreneurs considering starting a health food store in the municipality.
Future Outlook for the Services Sector
The services sector in Midt Telemark has shown a significant increase in both sales and number of employees, particularly in 2020. This may indicate an economic expansion in the municipality that could be beneficial for new businesses in the service sector, including health food stores. However, the sector has experienced a decline in recent years, which could be an important consideration for entrepreneurs considering starting a health food store in the municipality.
Services Sector in Midt Telemark (parent industry):
- Sales: 2020: NOK 512.8M, 2021: NOK 542.5M, 2022: NOK 546.9M, 2023: NOK 575.1M, 2024: NOK 481.9M, 2025: NOK 465.9M.
- Employees: 2020: 178 employees, 2021: 181 employees, 2022: 191 employees, 2023: 200 employees, 2024: 185 employees, 2025: 183 employees.
Peer Companies in the Services Sector (parent industry):
| Name | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|
| Ng Kiwi Vestfold Telemark As Avd 564 Bø | Hellandvegen 15, 3800 Bø I Telemark | NOK 130.8M | 31 | NOK 6.6M |
| Ng Kiwi Vestfold Telemark As Avd 426 Gvarv | Gamlegata 56, 3810 Gvarv | NOK 103.9M | 21 | NOK 5.3M |
| Meny Bø | Stasjonsvegen 28, 3800 Bø I Telemark | NOK 114.3M | 39 | NOK 3.3M |
This shows that the services sector in Midt Telemark has a broad variation in companies and businesses, which could be beneficial for entrepreneurs considering starting a health food store in the municipality.



Other companies in tjenester (not in health foods store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Ng Kiwi Vestfold Telemark As Avd 564 Bø | supermarket | Hellandvegen 15, 3800 Bø I Telemark | NOK 130.8M | 31 | NOK 6.6M |
| Ng Kiwi Vestfold Telemark As Avd 426 Gvarv | supermarket | Gamlegata 56, 3810 Gvarv | NOK 103.9M | 21 | NOK 5.3M |
| Fimex As | other non-specialised store | Hørtevegen 2, 3810 Gvarv | NOK 27.1M | 2 | NOK 3.9M |
| Meny Bø | supermarket chain | Stasjonsvegen 28, 3800 Bø I Telemark | NOK 114.3M | 39 | NOK 3.3M |
| Normal Norge As Avd No1084 Bø I Telemark Bøsenteret | discount store | Stasjonsvegen 28, 3800 Bø I Telemark | NOK 19.2M | 15 | NOK 2.2M |
| Coop Sørøst Sa Avd 1192 Coop Prix Gvarv | supermarket chain | Gvarvgata 41, 3810 | NOK 37.4M | 9 | NOK 1.7M |
| Extra Bø Avd 4285 | supermarket | Folkestadvegen 1, 3800 Bø I Telemark | NOK 52.4M | 24 | NOK 980.0K |
| Nordagutu Butikkdrift As | supermarket | Nordagutuvegen 662, 3820 | NOK 12.9M | 8 | NOK 967.0K |
| Nordagutu Butikkeiendom As | supermarket | Nordagutuvegen 662A, 3820 | NOK 646.0K | 0 | NOK 539.0K |
| Bø Asiamat As | ethnic grocery store | Stasjonsvegen 20, 3800 Bø I Telemark | NOK 5.2M | 0 | NOK 491.0K |
| Bergland Helsekost As | food/beverages/tobacco stores | Stasjonsvegen 28, 3800 Bø I Telemark | NOK 0 | 4 | NOK 0 |
| Birte Hindrum As | supermarket chain | Bøgata 55A, 3800 Bø I Telemark | NOK 0 | 20 | NOK 0 |
| Bø Asiamat As Konkursbo | food/beverages/tobacco stores | Stasjonsvegen 20, 3800 Bø I Telemark | NOK 0 | 0 | NOK 0 |
| Dobe Dagligvare As | supermarket | Midtre Borgvin 16, 3801 Bø I Telemark | NOK 0 | 7 | NOK 0 |
| Lien Gård As | food/beverages/tobacco stores | Liagrendvegen 262, 3812 Akkerhaugen | NOK 0 | 0 | NOK 0 |
| Lien Gård As | food/beverages/tobacco stores | Liagrendvegen 262, 3812 Akkerhaugen | NOK 0 | 0 | NOK 0 |
| Lindheim Torstein | fruit/vegetables stores | Tinghaugvegen 92, 3810 Gvarv | NOK 0 | 0 | NOK 0 |
| Rune Digranes Bøen As | supermarket | Lundevegen 11, 3800 Bø I Telemark | NOK 0 | 20 | NOK 0 |
| Vinmonopolet As Butikk Bø | alcohol store | Stasjonsvegen 28, 3800 Bø I Telemark | NOK 56.0M | 8 | NOK -753.0K |
Conclusion
Midt Telemark has a unique position in Vestfold and Telemark, with a combination of rural areas and urban districts that provide potential market opportunities for health food stores. Although the health food store industry does not currently have active companies in the municipality, data from the broader services sector indicates a dynamic economic foundation that could support new ventures. This article series has analyzed the industry from economic, geographic, and dynamic perspectives, and has shown that there are opportunities for entrepreneurs considering starting a health food store in the municipality.
For entrepreneurs seeking to establish themselves in Midt Telemark, it may be a good idea to contact SmartGrunder to get more information about opportunities in the municipality. SmartGrunder can help entrepreneurs find suitable addresses and locations for health food stores in the municipality, as well as provide advice on how to establish themselves in a competitive market environment.