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The Health Food Store Industry in Midt Telemark: Current Situation and Future Outlook

Published 29.09.2026

A detailed analysis of the health food store industry in Midt Telemark, focusing on economic, geographic, and dynamic perspectives, as well as opportunities for entrepreneurs and local decision-makers.

Executive Summary

The Health Food Store Industry in Midt Telemark: Current Situation and Future Outlook

Midt Telemark has a unique position in Vestfold and Telemark, with a combination of rural areas and urban districts that provide potential market opportunities for health food stores. Although the health food store industry does not currently have active companies in the municipality, data from the broader services sector indicates a dynamic economic foundation that could support new ventures. This article series analyzes the industry from economic, geographic, and dynamic perspectives, and provides an overview of opportunities for entrepreneurs and local decision-makers.

Economic Overview

According to available data, no active companies are registered in the health food store industry (leaf industry) in Midt Telemark. This means that the industry does not have current sales or employee figures for the municipality. However, data from the broader services sector (parent industry) shows a significant increase in both sales and number of employees, particularly in 2020. This may indicate an economic expansion in the municipality that could be beneficial for new businesses in the service sector, including health food stores.

Services Sector in Midt Telemark (parent industry):

  • Sales (parent_sales_yoy): 2020-2021: +5.8%, 2021-2022: +0.8%, 2022-2023: +5.2%, 2023-2024: -16.2%, 2024-2025: -3.3%.
  • Employees (parent_employees_yoy): 2020-2021: +1.7%, 2021-2022: +5.5%, 2022-2023: +4.7%, 2023-2024: -7.5%, 2024-2025: -1.1%.

This dynamic shows that the services sector experienced strong growth in 2020 but has since experienced a decline in recent years. This may be an indication of market changes or economic pressure factors that entrepreneurs should consider.

Companies in the Industry

According to available data, no active companies are registered in the health food store industry in Midt Telemark. This means that there are no current companies in the industry that can be analyzed in detail. However, it is possible to look at companies in the broader services sector (parent industry) to gain an understanding of organizational forms and business structure.

Organizational Forms in the Services Sector (parent industry):

  • Stock Companies (AS): 12 companies
  • Sole Proprietorships (Enkeltmannsforetak): 5 companies
  • Partnerships (Anpartsselskap): 2 companies

This shows that the services sector in Midt Telemark is dominated by stock companies, which could be an important advantage for entrepreneurs considering starting a health food store in the municipality.

Business Geography

There is no available data on the distribution of health food stores across different neighborhoods or cities in Midt Telemark. This means that it is not possible to provide a detailed overview of where the industry is most active in the municipality. However, data from the services sector can give an indication of where service sector businesses are located.

Services Sector in Midt Telemark (parent industry):

  • Bø I Telemark: 12 companies
  • Gvarv: 6 companies
  • Other cities: 1 company

This shows that Bø I Telemark is the most active area for businesses in the services sector, which could be an important factor for entrepreneurs considering starting a health food store in the municipality.

Business Dynamics

According to available data, no insolvency cases are registered in the health food store industry in Midt Telemark. This means that no companies in the industry have gone bankrupt. However, data from the services sector shows that there have been some companies that have experienced economic challenges, including companies with zero sales or EBITDA.

Insolvency Cases in the Services Sector (parent industry):

  • Bergland Helsekost As: 0 sales, 0 EBITDA
  • Birte Hindrum As: 0 sales, 0 EBITDA
  • Bø Asiamat As Konkursbo: 0 sales, 0 EBITDA

This shows that there have been companies in the services sector that have experienced economic challenges, which could be an important consideration for entrepreneurs considering starting a health food store in the municipality.

Future Outlook

For entrepreneurs considering starting a health food store in Midt Telemark, data from the services sector shows that there is a dynamic economic foundation that could support new ventures. This could be a significant advantage for entrepreneurs seeking to establish themselves in the municipality. However, it is important to note that there are currently no companies in the health food store industry, which could be both an opportunity and a challenge.

Opportunities for Entrepreneurs:

  • Market Vacancy: No companies are registered in the health food store industry, which could give entrepreneurs a unique opportunity to establish themselves in the municipality.
  • Support from the Services Sector: The services sector has shown a strong increase in sales and number of employees, which could be beneficial for new businesses in the service sector.

Challenges for Entrepreneurs:

  • Economic Pressure Factors: The services sector has experienced a decline in recent years, which could be an important consideration for entrepreneurs considering starting a health food store in the municipality.
  • Insolvency Cases: There have been companies in the services sector that have experienced economic challenges, which could be an important consideration for entrepreneurs considering starting a health food store in the municipality.

Future Outlook for the Services Sector

The services sector in Midt Telemark has shown a significant increase in both sales and number of employees, particularly in 2020. This may indicate an economic expansion in the municipality that could be beneficial for new businesses in the service sector, including health food stores. However, the sector has experienced a decline in recent years, which could be an important consideration for entrepreneurs considering starting a health food store in the municipality.

Services Sector in Midt Telemark (parent industry):

  • Sales: 2020: NOK 512.8M, 2021: NOK 542.5M, 2022: NOK 546.9M, 2023: NOK 575.1M, 2024: NOK 481.9M, 2025: NOK 465.9M.
  • Employees: 2020: 178 employees, 2021: 181 employees, 2022: 191 employees, 2023: 200 employees, 2024: 185 employees, 2025: 183 employees.

Peer Companies in the Services Sector (parent industry):

NameAddressSalesEmployeesEBITDA
Ng Kiwi Vestfold Telemark As Avd 564 BøHellandvegen 15, 3800 Bø I TelemarkNOK 130.8M31NOK 6.6M
Ng Kiwi Vestfold Telemark As Avd 426 GvarvGamlegata 56, 3810 GvarvNOK 103.9M21NOK 5.3M
Meny BøStasjonsvegen 28, 3800 Bø I TelemarkNOK 114.3M39NOK 3.3M

This shows that the services sector in Midt Telemark has a broad variation in companies and businesses, which could be beneficial for entrepreneurs considering starting a health food store in the municipality.

Sales in the parent industry — tjenester — Midt Telemark
Sales in the parent industry — tjenester
Companies in the parent industry — tjenester — Midt Telemark
Companies in the parent industry — tjenester
Employees in the parent industry — tjenester — Midt Telemark
Employees in the parent industry — tjenester

Other companies in tjenester (not in health foods store)

CompanyIndustryAddressSalesEmployeesEBITDA
Ng Kiwi Vestfold Telemark As Avd 564 BøsupermarketHellandvegen 15, 3800 Bø I TelemarkNOK 130.8M31NOK 6.6M
Ng Kiwi Vestfold Telemark As Avd 426 GvarvsupermarketGamlegata 56, 3810 GvarvNOK 103.9M21NOK 5.3M
Fimex Asother non-specialised storeHørtevegen 2, 3810 GvarvNOK 27.1M2NOK 3.9M
Meny Bøsupermarket chainStasjonsvegen 28, 3800 Bø I TelemarkNOK 114.3M39NOK 3.3M
Normal Norge As Avd No1084 Bø I Telemark Bøsenteretdiscount storeStasjonsvegen 28, 3800 Bø I TelemarkNOK 19.2M15NOK 2.2M
Coop Sørøst Sa Avd 1192 Coop Prix Gvarvsupermarket chainGvarvgata 41, 3810NOK 37.4M9NOK 1.7M
Extra Bø Avd 4285supermarketFolkestadvegen 1, 3800 Bø I TelemarkNOK 52.4M24NOK 980.0K
Nordagutu Butikkdrift AssupermarketNordagutuvegen 662, 3820NOK 12.9M8NOK 967.0K
Nordagutu Butikkeiendom AssupermarketNordagutuvegen 662A, 3820NOK 646.0K0NOK 539.0K
Bø Asiamat Asethnic grocery storeStasjonsvegen 20, 3800 Bø I TelemarkNOK 5.2M0NOK 491.0K
Bergland Helsekost Asfood/beverages/tobacco storesStasjonsvegen 28, 3800 Bø I TelemarkNOK 04NOK 0
Birte Hindrum Assupermarket chainBøgata 55A, 3800 Bø I TelemarkNOK 020NOK 0
Bø Asiamat As Konkursbofood/beverages/tobacco storesStasjonsvegen 20, 3800 Bø I TelemarkNOK 00NOK 0
Dobe Dagligvare AssupermarketMidtre Borgvin 16, 3801 Bø I TelemarkNOK 07NOK 0
Lien Gård Asfood/beverages/tobacco storesLiagrendvegen 262, 3812 AkkerhaugenNOK 00NOK 0
Lien Gård Asfood/beverages/tobacco storesLiagrendvegen 262, 3812 AkkerhaugenNOK 00NOK 0
Lindheim Torsteinfruit/vegetables storesTinghaugvegen 92, 3810 GvarvNOK 00NOK 0
Rune Digranes Bøen AssupermarketLundevegen 11, 3800 Bø I TelemarkNOK 020NOK 0
Vinmonopolet As Butikk Bøalcohol storeStasjonsvegen 28, 3800 Bø I TelemarkNOK 56.0M8NOK -753.0K

Conclusion

Midt Telemark has a unique position in Vestfold and Telemark, with a combination of rural areas and urban districts that provide potential market opportunities for health food stores. Although the health food store industry does not currently have active companies in the municipality, data from the broader services sector indicates a dynamic economic foundation that could support new ventures. This article series has analyzed the industry from economic, geographic, and dynamic perspectives, and has shown that there are opportunities for entrepreneurs considering starting a health food store in the municipality.

For entrepreneurs seeking to establish themselves in Midt Telemark, it may be a good idea to contact SmartGrunder to get more information about opportunities in the municipality. SmartGrunder can help entrepreneurs find suitable addresses and locations for health food stores in the municipality, as well as provide advice on how to establish themselves in a competitive market environment.