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Industry · municipality

Sea Race in Porsgrunn: Analysis of the Health-Focused Chocolate Industry

Published 24.09.2026

A detailed assessment of the market, companies, and future prospects

Executive Summary

Porsgrunn is a municipality in Vestfold and Telemark with a rich history and a growing economy. This analysis focuses on the health-focused chocolate industry in the municipality, with an assessment of the market, companies, and future prospects. Although data on the specific industry is limited, the broader services sector in the municipality provides an important context for business development and potential opportunities.

Economic Overview

There is no direct data on annual sales or employees in the health-focused chocolate industry in Porsgrunn. However, data for the broader services sector in the municipality shows stable growth over time. From 2016 to 2025, the number of employees in the services sector increased by 10.9%, from 561 to 628. Sales have also grown significantly, from NOK 1,114.2 million in 2016 to NOK 1,630.3 million in 2025, an increase of 46.3%. This indicates a general strength in the services sector, which can provide a positive background for specialized industries such as health-focused chocolate.

Companies in the Industry

There is no publicly available data on specific companies in the health-focused chocolate industry in Porsgrunn. However, data on the services sector shows that there are 68 companies in this broader category. This includes a range of companies within supermarkets, supermarket chains, and other retail activities, which can give an indication of the local business culture. For example, Mathuset Skippergata As and Ng Kiwi Vestfold Telemark As are well-known companies in the services sector, even though they are not specifically registered in the health-focused chocolate industry.

Business Geography

There is no detailed data on the distribution of the health-focused chocolate industry across different neighborhoods in Porsgrunn. However, data on the services sector shows that companies in this category are spread across several areas in the municipality, including Porsgrunn, Langangen, and Brevik. This suggests that there may be opportunities to establish oneself in different parts of the municipality, even though specific data for the health-focused chocolate industry is missing.

Business Dynamism

There is no publicly available data on bankruptcies or economic challenges specifically for the health-focused chocolate industry in Porsgrunn. However, data on the services sector shows that there is some variation in EBITDA between companies, which may indicate that there are both strong and weak players in the sector. This can give an indication that there are both opportunities and challenges for new companies in the local economy.

Outlook

For the foundation of the health-focused chocolate industry in Porsgrunn, there is limited data, but it is clear that the services sector in the municipality has shown stable growth over time. This can provide a positive context for new companies in specialized industries, even though there is a need for further analysis of local market trends and competitive solutions. It is also important to consider how the health-focused chocolate industry can be integrated into the broader services sector to maximize opportunities.

Outlook for the Services Sector

The broader services sector in Porsgrunn has shown stable growth in both the number of employees and sales over the past few years. This suggests that there is a good economic foundation for specialized industries such as the health-focused chocolate industry. However, there is limited data on this specific industry, which may indicate that it is less represented in the municipality compared to other sectors. This can provide opportunities for innovation and establishment, but also challenges in terms of competitive solutions and market-specific analysis.

Sales in the parent industry — tjenester — Porsgrunn
Sales in the parent industry — tjenester
Companies in the parent industry — tjenester — Porsgrunn
Companies in the parent industry — tjenester
Employees in the parent industry — tjenester — Porsgrunn
Employees in the parent industry — tjenester

Other companies in tjenester (not in health foods store)

CompanyIndustryAddressSalesEmployeesEBITDA
Mathuset Skippergata AssupermarketSkippergata 4, 3921 PorsgrunnNOK 107.3M27NOK 6.4M
Ng Kiwi Vestfold Telemark As Avd 560 Porselensfabrikkensupermarket chainPorselensvegen 10, 3920 PorsgrunnNOK 119.3M30NOK 6.0M
Ng Kiwi Vestfold Telemark As Avd 561 Behasupermarket chainC.E. Berg-Hanssens gate 12, 3917 PorsgrunnNOK 119.3M19NOK 6.0M
Ng Kiwi Vestfold Telemark As Avd 395 Grenlandsportensupermarket chainSetervegen 3, 3947 LangangenNOK 103.9M25NOK 5.3M
Ng Kiwi Vestfold Telemark As Avd 275 Herøyasupermarket chainFjordgata 15, 3936 PorsgrunnNOK 88.5M20NOK 4.5M
Ng Kiwi Vestfold Telemark As Avd 554 HeistadsupermarketBekkefaret 1, 3941 PorsgrunnNOK 88.5M17NOK 4.5M
Ng Kiwi Vestfold Telemark As Avd 501 Stridsklevsupermarket chainHestehoven 1, 3930 PorsgrunnNOK 84.7M14NOK 4.3M
Telemarksporten Dagligvare Assupermarket chainPrestemoen 6, 3946 PorsgrunnNOK 90.8M52NOK 3.8M
Meny Hovengasupermarket chainAugestadvegen 7, 3914 PorsgrunnNOK 114.3M39NOK 3.3M
Meny Down Townsupermarket chainKulltangvegen 70, 3921 PorsgrunnNOK 111.0M36NOK 3.2M
Normal Norge As Avd No1039 Porsgrunndiscount storeKulltangvegen 70, 3921 PorsgrunnNOK 24.0M16NOK 2.7M
Coop Sørøst Sa Avd 1198 Extra Porsgrunnsupermarket chainJernbanegata 3, 3916 PorsgrunnNOK 57.7M18NOK 2.7M
Coop Sørøst Sa Avd 2691 Extra Hovengasupermarket chainDr.Munks gate 6, 3912 PorsgrunnNOK 47.6M17NOK 2.2M
Flåtten Supermarked Assupermarket chainDeichmansgate 109, 3924 PorsgrunnNOK 95.5M52NOK 1.7M
Frode Svarstad Elverhøy Assupermarket chainc/o REMA 1000 Heistad|Pans veg 2, 3940 PorsgrunnNOK 120.8M18NOK 1.6M
Mathuset Skjelsvik AssupermarketGamle Postveg 1, 3942 PorsgrunnNOK 66.7M32NOK 1.1M
Diplomaten AssupermarketStorvegen 76, 3919 PorsgrunnNOK 9.0M18NOK 896.0K
Fruktkongen Assupermarket chainKulltangvegen 65, 3921 PorsgrunnNOK 17.5M7NOK 856.0K
Kristine Danielsen Hovenga AssupermarketAugestadvegen 1, 3914 PorsgrunnNOK 72.1M17NOK 300.0K
Grenland Asiamat AssupermarketStorgata 101, 3921 PorsgrunnNOK 7.2M3NOK 237.0K
Enklere Liv Avd Porsgrunnother non-specialised storeLundedalen 51, 3940 PorsgrunnNOK 17.5M0NOK 212.6K
Flying Tiger Copenhagen Porsgrunnother non-specialised storeKulltangvegen 70, 3921 PorsgrunnNOK 4.0M6NOK 146.3K
Kaffe & Thespesialen Asfood/beverages/tobacco storesStorgata 112, 3921 PorsgrunnNOK 2.9M13NOK 108.0K
Glenn Hellstrand Assupermarket chainKulltangvegen 68, 3921 PorsgrunnNOK 52.3M24NOK 83.0K
Porsgrunn Asia Mat Asethnic grocery storeSverresgate 8D, 3916 PorsgrunnNOK 667.0K2NOK 4.0K
Afood Porsgrunn Asfood/beverages/tobacco storesC.E. Berg-Hanssens gate 22, 3917 PorsgrunnNOK 07NOK 0
Amlie Sitt Foretakother non-specialised storeGunnar Knudsens gate 8B, 3912 PorsgrunnNOK 00NOK 0
Biti DasupermarketBjørnslettvegen 30, 3917 PorsgrunnNOK 00NOK 0
Bittelillevennen Daother non-specialised storeHvalenkroken 27, 3943 PorsgrunnNOK 00NOK 0
Butikkdrift Kenneth PedersensupermarketStorgata 139, 3915 PorsgrunnNOK 06NOK 0
Butikkdrift Tangvald Roslandkiosk chainJernbanegata 14, 3915 PorsgrunnNOK 05NOK 0
Caprihjørnet Nils Harald OredalensupermarketStorgata 145, 3915 PorsgrunnNOK 00NOK 0
Condrups Colonial AssupermarketStorgata 161, 3915 PorsgrunnNOK 00NOK 0
Cvb Asfood/beverages/tobacco storesBjønnesvegen 444, 3949 PorsgrunnNOK 00NOK 0
Dollarstore Avd Porsgrunndiscount storeVestregata 21, 3919 PorsgrunnNOK 04NOK 0
Duftdesign Asother non-specialised storeCurt Adeler Stredet 7, 3950 BrevikNOK 00NOK 0
Erik Bjørnstadfood/beverages/tobacco storesBlekebakkvegen 25, 3950 BrevikNOK 00NOK 0
Etland Stave Retail Assupermarket chainStridsklev ring 32, 3929 PorsgrunnNOK 019NOK 0
Fredrik & Louisa As Avd Downtowndiscount storeKulltangvegen 70, 3921 PorsgrunnNOK 08NOK 0
Gisholt Kjøtt & Vilt Asmeat storeKirkegata 36, 3919 PorsgrunnNOK 06NOK 0

Conclusion

Porsgrunn has a stable economy with growth in the services sector, which can provide a positive context for the health-focused chocolate industry. Although there is limited data on this specific industry, the development of the broader sector suggests that there may be opportunities for new companies. However, it is important to carry out further analysis of local market trends and competitive solutions to ensure a successful establishment. SmartGrunder can help entrepreneurs explore potential addresses and market-specific analysis in Porsgrunn for this industry.