Health Food Stores in Sarpsborg: Industry Analysis and Development Trends

• Two companies in the industry: Sunkost Borg and Sunkost Butikk As.
• Fluctuation in sales and employees: Sales increased by 46.7% from 2022 to 2023, but fell by 7.7% in 2024. The number of employees increased from 2021 to 2023, but has since decreased.
• Significant growth in EBITDA margin: 4% in 2023, but lower in 2024.
• Parent industry (services) has 90 companies in the municipality, showing that health food stores are a smaller subgroup within the service sector.

• Sales: Sales for health food stores in Sarpsborg increased from NOK 9.1M in 2022 to NOK 13.3M in 2023, but fell to NOK 12.3M in 2024. This fluctuation indicates uncertainty in the market.
• Employees: The number of employees increased from 14 in 2022 to 17 in 2023, but has decreased to 15 in 2024. This may be due to variations in operating results and sales.
• EBITDA margin: 4% in 2023, but fell to 3.5% in 2024. This shows that operating results have become less efficient relative to sales.

• Sunkost Borg (Klokkergårdveien 31, Sarpsborg):
• Organizational form: AS
• Established: 2022-05-12
• Number of employees: 7
• Sales: NOK 9.3M
• EBITDA: NOK 439.5K
• Sunkost Butikk As Sunkost Storbyen (Kristian Wilhelmsens vei 3, Sarpsborg):
• Organizational form: AS
• Established: 2015-08-10
• Number of employees: 7
• Sales: NOK 0
• EBITDA: NOK 0
• Observation: This company list shows that one of the two companies has no operating results or sales, which may indicate operational challenges.

• Sarpsborg is the only city in the municipality with activity in the health food store industry.
• Number of companies: 2
• Number of employees: 14
• Sales: NOK 9.3M
• Observation: The business activity is concentrated in Sarpsborg, which may indicate local market dominance or limitations in the development of the industry in other parts of the municipality.

• Bankruptcies: No bankruptcies registered in the industry in Sarpsborg.
• Operating results: One of the two companies has no operating results or sales, which may indicate operational challenges or closure.
• Stability: Although no bankruptcies are registered, the data shows that one of the companies has been inactive, which may affect the industry's stability.

• Growth potential: Sales increased by 46.7% from 2022 to 2023, showing that there may be growth opportunities in the industry.
• Development: Fluctuation in sales and operating results can be a challenge for new companies. Entrepreneurs should consider thoroughly analyzing the market before establishing themselves.
• Support: SmartGrunder can help entrepreneurs find suitable locations in Sarpsborg for health food stores, based on market outlooks and operational data.

• Services is a broader industry group with 90 companies in Sarpsborg, compared to 2 companies in the health food store industry.
• Sales: Services had an increase of 33.1% from 2019 to 2020, but fell by 27.1% from 2024 to 2025.
• Peer companies: Examples of companies in the services group include Ng Kiwi Øst As, Coop Øst Sa, and Meny Sarpsborg. These companies have higher sales and EBITDA compared to health food stores.
• Conclusion: The services industry has greater volume and more stable development, which can be an advantage for entrepreneurs seeking to establish themselves in a more stable market.

Health food stores in Sarpsborg have shown growth in sales and operating results in some years, but there are also fluctuations that can affect the industry's stability. With two companies in the industry and a concentration in Sarpsborg, there may be challenges with market dominance and operational challenges. Entrepreneurs should consider thoroughly analyzing data and considering collaborating with companies in the services industry to leverage greater volume and stable development. SmartGrunder can help find suitable locations and strategies for health food stores in Sarpsborg.