Industry · municipality
Health Food Stores in Steinkjer: Industry Analysis and Development Trends
A detailed overview of the market, companies, and future prospects for health food stores in Steinkjer municipality
Brief overview of health food stores in Steinkjer
Key Points
- Single company: Only one health food store is registered in Steinkjer, Life Steinkjer.
- Unstable development: Sales and number of employees have been highly variable over time, with a total decline of 33.5% from 2016 to 2017 and a brief drop to zero in 2019.
- Broader context: Health food stores are part of the broader services industry, which has 44 companies in Steinkjer compared to one in this subcategory.
- Establishment opportunities: Despite the small market, data suggest there may be growth opportunities following a rebound in 2024.
Economic data for health food stores in Steinkjer
Economic trends
| Year | Sales (NOK) | Number of employees | EBITDA margin |
|---|---|---|---|
| 2016 | 14.4M | 4 | 8% |
| 2017 | 9.6M | 2 | 8% |
| 2018 | 12.0M | 2 | 8% |
| 2019 | 0 | 0 | - |
| 2020 | 10.2M | 5 | 8% |
| 2021 | 5.9M | 5 | 8% |
| 2022 | 4.8M | 5 | 8% |
| 2023 | 5.0M | 4 | 8% |
| 2024 | 6.9M | 6 | 8% |
| 2025 | 6.9M | 5 | 8% |
Important observation: Although sales and number of employees have been unstable, the EBITDA margin has remained constant at 8% since 2017. This indicates that the company has been effective in managing costs even during periods of low sales.
Companies in the health food store industry
Registered companies
- Life Steinkjer (AS, founded 2009-08-20)
- Address: Sjøfartsgata 2, Steinkjer
- Number of employees: 6
- Sales: 7.9M NOK
- EBITDA: 640.1K NOK
- Organizational form: AS (1 company)
Note: There is only one company in this industry in Steinkjer. It is a standalone AS that is not part of a larger corporate group.
Geographic distribution of the industry
Geographic distribution
- Steinkjer: 1 company, 6 employees, 7.9M NOK in sales
Analysis: All activities in this industry are concentrated in the center of Steinkjer. There is no activity in other districts or municipalities in Trøndelag.
Industry dynamics and risk factors
Industry dynamics
- Bankruptcy safety: No companies in this industry are registered as bankrupt in Steinkjer.
- Unstable trends: The number of employees has varied between 0 and 6 over time, with a 100% decline from 2018 to 2019. Sales have also been highly uncertain, with a total decline of 33.5% from 2016 to 2017.
- Conclusion: The industry is small and highly dependent on the performance of a single company. This makes it vulnerable to market changes.
Outlook for health food stores in Steinkjer
Future perspectives
- Potential growth: Following a sales rebound from 2023 to 2024 (+39%), there may be opportunities to further develop the industry.
- Competitiveness: The constant EBITDA margin of 8% shows that the company has good cost control, even during periods of low sales.
- External factors: Increased awareness of health and nutrition in Trøndelag could provide additional momentum for the industry.
- Recommendation: Basic improvements in marketing and diversification of the product portfolio could strengthen the company's position.
Comparison with the services industry
| Category | Health Food Stores | Services (broader) |
|---|---|---|
| Number of companies | 1 | 44 |
| Sales (2025) | 6.9M NOK | 467M NOK |
| Number of employees | 6 | 426 |
| EBITDA margin | 8% | (not specified) |
Peer companies in the services industry:
- Normal Norge As (discount store, 24M NOK in sales, 14 employees)
- Steinkjer Dagligvare As (supermarket chain, 16.6M NOK in sales, 0 employees)
- Ng Kiwi Midt Norge As (supermarket chain, 49.8M NOK in sales, 16 employees)
Conclusion: The services industry in Steinkjer is much larger and more diversified, but health food stores have a higher EBITDA margin. This could be an advantage for new entrants seeking higher profitability.
Other companies in tjenester (not in health foods store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Normal Norge As Avd No1016 Amfi Steinkjer | discount store | Sjøfartsgata 2, 7714 Steinkjer | NOK 24.0M | 14 | NOK 2.7M |
| Steinkjer Dagligvare As | supermarket chain | Bogavegen 6, 7725 Steinkjer | NOK 16.6M | 0 | NOK 2.5M |
| Ng Kiwi Midt Norge As Avd 122 Sannan | supermarket chain | Kapteinvegen 2, 7713 Steinkjer | NOK 49.8M | 16 | NOK 1.8M |
| Ng Kiwi Midt Norge As Avd 108 Nordsia | supermarket chain | Bomvegen 8, 7725 Steinkjer | NOK 47.0M | 18 | NOK 1.7M |
| M.l. Melland As | supermarket | Flovegen 1, 7730 Beitstad | NOK 13.4M | 7 | NOK 1.2M |
| Anders Juberg As | supermarket chain | Bogavegen 5, 7725 Steinkjer | NOK 85.0M | 19 | NOK 838.0K |
| Fredrik & Louisa As Avd Steinkjer | discount store | Sjøfartsgata 6, 7714 Steinkjer | NOK 17.1M | 5 | NOK 738.3K |
| Dampsaga Dagligvare As | supermarket chain | Bogavegen 6, 7725 Steinkjer | NOK 36.6M | 19 | NOK 438.0K |
| Holdbart As Avd Steinkjer | supermarket chain | Sjøfartsgata 5A, 7714 Steinkjer | NOK 6.4M | 12 | NOK 358.9K |
| Aranya Jakobsen | fruit/vegetables stores | Valhallvegen 4, 7725 Steinkjer | NOK 0 | 0 | NOK 0 |
| Bondens Beste As | supermarket | Bindesvegen 2, 7717 Steinkjer | NOK 0 | 0 | NOK 0 |
| Brønlund Elisabeth | supermarket | Thulevegen 8, 7725 Steinkjer | NOK 0 | 0 | NOK 0 |
| Coop Midt Norge Sa Avd 115 Extra Mære | supermarket chain | Tuvbakken 2, 7710 Sparbu | NOK 0 | 32 | NOK 0 |
| Coop Midt Norge Sa Avd 116 Extra Nordsileiret | supermarket chain | Sagbruksvegen 5, 7725 Steinkjer | NOK 0 | 31 | NOK 0 |
| Coop Midt Norge Sa Avd 140 Coop Marked Follafoss | supermarket | Follafossvegen 1120, 7796 | NOK 0 | 10 | NOK 0 |
| Coop Midt Norge Sa Avd 141 Coop Marked Stod | supermarket | Vassinghaugen 13, 7717 Steinkjer | NOK 0 | 4 | NOK 0 |
| Coop Midt Norge Sa Avd 142 Coop Marked Kvam | supermarket | Kvamskjerkvegen 20, 7732 Steinkjer | NOK 0 | 6 | NOK 0 |
| Coop Midt Norge Sa Avd 261 Obs Steinkjer Dagligvare | supermarket chain | Sjøfartsgata 2, 7714 Steinkjer | NOK 0 | 118 | NOK 0 |
| Coop Midt Norge Sa Avd 29 Coop Prix Beitstad | supermarket chain | Namsosvegen 946, 7730 Beitstad | NOK 0 | 10 | NOK 0 |
| Coop Midt Norge Sa Avd 30 Coop Prix Malm | supermarket chain | Malmvegen 14, 7790 | NOK 0 | 22 | NOK 0 |
| Dimashqia/ Nassif Mussa | supermarket chain | Løstubben 1, 7712 Steinkjer | NOK 0 | 0 | NOK 0 |
| Directesalg Ved Gustavsen | food/beverages/tobacco stores | Sjøfartsgata 10, 7714 Steinkjer | NOK 0 | 0 | NOK 0 |
| Gunn Lisbeth Lyngås | food/beverages/tobacco stores | Infanterivegen 52, 7713 Steinkjer | NOK 0 | 0 | NOK 0 |
| Handelshuset Sentrum Steinkjer As | supermarket | Kongens gate 27, 7713 Steinkjer | NOK 0 | 11 | NOK 0 |
| Handelshuset Steinkjer As | supermarket | Sjøfartsgata 2, 7714 Steinkjer | NOK 0 | 14 | NOK 0 |
| Jarunee Høiås Import | other non-specialised store | Losjevegen 10, 7717 Steinkjer | NOK 0 | 0 | NOK 0 |
| K. Nikolaisen As | supermarket chain | REMA 1000 Guldbergaunet|Ogndalsvegen 49, 7716 Steinkjer | NOK 0 | 14 | NOK 0 |
| Levelett Rokina | kiosk chain | Kongens gate 40, 7713 Steinkjer | NOK 0 | 0 | NOK 0 |
| Møslag Sa | other non-specialised store | Kombinertkroken 24, 7715 Steinkjer | NOK 0 | 0 | NOK 0 |
| Poschmann & Kurth Ans | other non-specialised store | Verrastranda, 7796 Follafoss | NOK 0 | 0 | NOK 0 |
| Ryethm As | food/beverages/tobacco stores | Kvamsvegen 684, 7724 Steinkjer | NOK 0 | 0 | NOK 0 |
| Ryethm As | gourmet food store | Kvamsvegen 684, 7724 Steinkjer | NOK 0 | 0 | NOK 0 |
| Snåsabilen V/per Bjørdal | fruit/vegetables stores | Stasjonsvegen 21, 7717 Steinkjer | NOK 0 | 0 | NOK 0 |
| Vita Steinkjer Avd 1752 | discount store | Sjøfartsgata 6, 7714 Steinkjer | NOK 0 | 5 | NOK 0 |
| Www.herba Shake.no Jim Lillemark | food/beverages/tobacco stores | Håkkagata 3, 7714 Steinkjer | NOK 0 | 0 | NOK 0 |
| Mersalg & Marked As | supermarket | Stodvegen 766, 7717 Steinkjer | NOK 29.0K | 0 | NOK -3.0K |
| Sentrum Mat As | supermarket chain | Kongens gate 27, 7713 Steinkjer | NOK 0 | 0 | NOK -56.0K |
| Walter & Bagal As | supermarket | Kongens gate 40, 7713 Steinkjer | NOK 1.2M | 0 | NOK -72.0K |
| Heimlaga As | supermarket | Bogavegen 20, 7725 Steinkjer | NOK 1.6M | 2 | NOK -106.0K |
| Gong Asiamat As | ethnic grocery store | Elvegata 1, 7713 Steinkjer | NOK 2.1M | 3 | NOK -110.0K |
Conclusion and recommendations
Conclusion
Health food stores in Steinkjer are a small but potentially profitable industry. With one company's activity and a constant EBITDA margin of 8%, the data suggest there may be opportunities for growth. However, the industry is vulnerable due to its small size and unstable sales periods. For entrepreneurs, it may be interesting to explore opportunities in this industry, especially considering the increasing focus on health and nutrition in Trøndelag. SmartGrunder can help identify optimal locations and strategies for establishment in Steinkjer.