Health Food Stores in Sunnfjord: Current Status and Future Prospects

Sunnfjord has one registered health food store, Life High Førde, established in 2026 and registered in Førde. The industry shows uncertain development: sales increased from 1.5 million NOK in 2020 to 3.8 million NOK in 2022, but dropped back to 2.9 million NOK in 2023. Employees show a similar pattern, with a peak of 6 in 2022 and a decline to 3 in 2023. There are no registered bankruptcies in the industry, but the single business has no employees and zero sales revenue after 2022. This shows both potential and challenges for future actors in the municipality.

Sales Development:

• 2020: 1.5 million NOK
• 2021: 2.9 million NOK (+101.1 %)
• 2022: 3.8 million NOK (+27.5 %)
• 2023: 2.9 million NOK (-21.6 %)

Employee Development:

• 2020: 2 employees
• 2021: 4 employees (+100.0 %)
• 2022: 6 employees (+50.0 %)
• 2023: 3 employees (-50.0 %)

Sales and employee numbers show a clear increase up to 2022, followed by a sharp decline in 2023. This may be due to market conditions, operational challenges or changes in consumer preferences. There is no publicly available data on the reasons for the decline.

Life High Førde (AS, founded 2026-02-01)

• Address: Storehagen 9, Førde
• Organization number: NOK 937,1M
• Employees: 0
• Sales revenue: 0 NOK (2023)
• EBITDA: 0 NOK
• Bankruptcies: No bankruptcies

Organizational Form Statistics:

• 100 % of the companies in the industry are ASs.
• No companies are in the form of sole proprietorships or foundations.

There is no publicly available data on the company's operating result or debt. The company has no employees and shows no sales activity after 2022.

Førde is the only city with activity in the health food store industry in Sunnfjord. All registered companies are located at Storehagen 9 in Førde. This shows a concentration of activity in a single city district, which can be both an advantage and a risk for the industry:

• Advantage: Concentration can create critical mass and collaboration between actors.
• Risk: A single city district is more vulnerable to local disruptions (e.g., road conditions, population dynamics).

Bankruptcy Statistics:

• No registered bankruptcies in the health food store industry in Sunnfjord from 2016 to 2023.
• The single business (Life High Førde) is not in bankruptcy, but has no employees and zero sales revenue after 2022.

Dynamics:

• The industry shows little dynamism with only one business.
• There is no publicly available data on the company's operating result or debt.
• Lack of more actors can limit competition and innovation in the industry.

For entrepreneurs in the health food store industry in Sunnfjord, there are both challenges and opportunities:

• Challenges:
• The industry is very small with only one business.
• Sales and employee numbers show uncertainty in operations.
• Lack of data on the company's operating result and debt.
• Opportunities:
• Increasing interest in health food and organic food in Norway.
• Potential to establish in a city district with existing business activity (Førde).
• Opportunity to fill a missing niche in the municipality.

Recommendation:

• Entrepreneurs should consider establishing in Førde, where there is already a health food store.
• It may be beneficial to collaborate with existing actors to create critical mass.
• It is important to ensure stable operations and differentiation from competitors in the service sector.

Service Sector in Sunnfjord:

• Number of companies: 45 (2026)
• Sales Development:
• 2020: 762.9 million NOK
• 2025: 945.9 million NOK (+7.5 %)
• Employee Development:
• 2020: 426 employees
• 2026: 443 employees (+7.8 %)

Competing companies in the service sector:

• Bravo Matsenter AS (supermarket, 26 employees, 76.8 million NOK in sales)
• Jølstraholmen Senter AS (supermarket chain, 30 employees, 78.3 million NOK in sales)
• Laila Jakobsen AS (supermarket chain, 19 employees, 116.5 million NOK in sales)

Contrast to the health food store industry:

• The service sector has more than 40 times more companies than the health food store industry.
• Sales in the service sector have grown continuously since 2020, while the health food store industry has shown uncertainty.
• The service sector has higher EBITDA and better operating results than the health food store industry.

The health food store industry in Sunnfjord is small and uncertain, but shows potential for future growth. There is only one registered business, and it shows no sales activity after 2022. This can be a challenge for entrepreneurs, but also an opportunity to fill a missing niche in the municipality. The service sector in Sunnfjord has shown stable growth and higher operating results, which can provide inspiration for the health food store industry. Entrepreneurs should consider establishing in Førde, where there is already a health food store, and collaborate with existing actors to create critical mass. SmartGrunder can help entrepreneurs find suitable locations in Sunnfjord for the health food store industry.