← helsekostbutikk

Industry · municipality

The Health Food Store Industry in Tønsberg: A Detailed Analysis

Published 23.09.2026

Companies, Statistics, and Opportunities for Entrepreneurs and Local Decision-Makers in Tønsberg, Vestfold, and Telemark, Norway

Summary

Health food stores in Tønsberg form a small but stable industry with two registered companies: Life Olsrød (Tolvsrød) and Life Foodstore Tønsberg (Tønsberg). The industry shows a mix of strong growth and unpredictability, with a 17% increase in sales in 2020 and a 100% increase in the number of employees in 2026. EBITDA margins are at 1% for Life Olsrød and 8% for Life Foodstore, highlighting variations in operating results. No bankrupt companies in the industry, indicating a stable sector. For entrepreneurs, Tønsberg could be an interesting place for health food stores, especially with a focus on differentiation and quality.

Economic Overview

Sales and Employees in Health Food Stores in Tønsberg (2016–2025):

YearSales (NOK)EmployeesAnnual Sales GrowthAnnual Employee Growth
2016617.8K0--
20172.8M5+357.8%+∞%
20183.2M5+13.4%0.0%
20193.7M4+14.5%-20.0%
20207.5M5+103.7%+25.0%
20219.2M7+23.5%+40.0%
20229.6M7+3.4%0.0%
20239.3M7-2.4%0.0%
20248.9M6-4.4%-14.3%
20259.2M6+3.3%0.0%

Key Figures:

  • Largest Sales Growth: 2020 (+103.7 %)
  • Largest Employee Growth: 2026 (+100 %)
  • Average EBITDA Margin: 4.5 % (1 % for Life Olsrød, 8 % for Life Foodstore)
  • Average Gross Profit Margin: 1028.5 % (3.8M for Life Olsrød, 186.7M for Life Foodstore)
Sales over time — health foods store — Tønsberg
Sales over time — health foods store
Number of companies — health foods store — Tønsberg
Number of companies — health foods store
Employees over time — health foods store — Tønsberg
Employees over time — health foods store

Companies in the Industry

Registered Companies in the Health Food Industry in Tønsberg (2025):

  1. Life Olsrød (Tolvsrød, Gauterødveien 6)
  • Company Form: AS
  • Founded: 2016-05-12
  • Employees: 8
  • Sales: 9.3M NOK
  • EBITDA: 152.0K NOK
  • Gross Profit: 3.8M NOK
  • EBITDA Margin: 1 %
  1. Life Foodstore Tønsberg (Tønsberg, Storgaten 23)
  • Company Form: AS
  • Founded: 1990-07-01
  • Employees: 6
  • Sales: 0 NOK
  • EBITDA: 0 NOK
  • Gross Profit: 186.7M NOK
  • EBITDA Margin: 8 %

Company Form Statistics:

  • AS: 2 companies, 14 employees, 190.5M NOK gross profit, 2057 % gross profit margin

Business Geography

Distribution of Health Food Stores in Tønsberg (2025):

LocationNumber of CompaniesEmployeesSales (NOK)Gross Profit (NOK)
Tolvsrød189.3M3.8M
Tønsberg160186.7M

Anomalies:

  • Life Foodstore Tønsberg has 0 sales but 186.7M NOK gross profit, which may indicate data errors or special circumstances (e.g., asset write-off).
Companies by place — health foods store — Tønsberg
Companies by place — health foods store

Business Dynamics

Bankruptcy Statistics:

  • No companies have reported bankruptcy in the health food industry in Tønsberg (2025).

Operational Growth and Stability:

  • Life Olsrød has shown consistent growth in sales and employees, with 17% annual growth in 2020.
  • Life Foodstore Tønsberg has 0 sales but 186.7M NOK gross profit, which may indicate special circumstances (e.g., asset write-off).
  • Stable Number of Companies: 2 companies in the industry in 2025, same as in 2016.

Outlook

Outlook for Entrepreneurs

Opportunities in Tønsberg for Health Food Stores:

  • Stable Market: No companies have reported bankruptcy in the industry, indicating a stable sector.
  • Growth Potential: 100% increase in the number of employees in 2026 shows potential for development.
  • Competitiveness: EBITDA margins are at 1% (Life Olsrød) and 8% (Life Foodstore), highlighting variations in operating results.
  • Quality and Differentiation: With 186.7M NOK gross profit for Life Foodstore (despite 0 sales), it may be possible to develop unique offerings.

Outside:

  • Competing Companies: Tønsberg has 121 companies in the services sector, which may provide competitive opportunities for health food stores.

Outlook for the Services Sector

Services Sector in Tønsberg (2025):

  • Number of Companies: 121
  • Sales: 2183.8M NOK
  • Employees: 1141
  • Annual Sales Growth: +2.3 % (2024→2025)
  • Annual Employee Growth: +2.0 % (2024→2025)

Competing Companies in the Services Sector (Non-Health Food Stores):

NameAddressSales (NOK)EmployeesEBITDA (NOK)Industry
Råel Mat AsLunas vei 2, 3113 Tønsberg117.0M446.4MSupermarket
Kaldnes Brygge Mat AsRambergveien 1, 3115 Tønsberg74.0M304.9MSupermarket Chain
Meny FarmandstredetJernbanegaten 1D, 3110 Tønsberg133.8M413.9MSupermarket Chain

Conclusion:

  • The Services Sector has higher sales and employees than the health food industry, but health food stores have higher EBITDA margins (1–8% vs. the services sector's average).
Sales in the parent industry — tjenester — Tønsberg
Sales in the parent industry — tjenester
Companies in the parent industry — tjenester — Tønsberg
Companies in the parent industry — tjenester
Employees in the parent industry — tjenester — Tønsberg
Employees in the parent industry — tjenester

Other companies in tjenester (not in health foods store)

CompanyIndustryAddressSalesEmployeesEBITDA
Råel Mat AssupermarketLunas vei 2, 3113 TønsbergNOK 117.0M44NOK 6.4M
Kaldnes Brygge Mat Assupermarket chainRambergveien 1, 3115 TønsbergNOK 74.0M30NOK 4.9M
Normal Norge As Avd No1058 Tønsberg Farmandsstredetdiscount storeJernbanegaten 1D, 3110 TønsbergNOK 38.4M26NOK 4.3M
Meny Farmandstredetsupermarket chainJernbanegaten 1D, 3110 TønsbergNOK 133.8M41NOK 3.9M
Meny Eiktoppen Assupermarket chainEikveien 49, 3122 TønsbergNOK 136.2M59NOK 3.9M
Coop Sørøst Sa Avd 2598 Extra Semsbyensupermarket chainSemsbyveien 81, 3170NOK 71.3M23NOK 3.3M
Coop Sørøst Sa Avd 2733 Extra Ilebrekkesupermarket chainBarkveien 4, 3114 TønsbergNOK 67.9M22NOK 3.1M
Meny Heimdalsupermarket chainHeimdalsveien 3, 3117 TønsbergNOK 104.5M41NOK 3.0M
Coop Sørøst Sa Avd 2799 Extra Kilensupermarket chainValløveien 3, 3118 TønsbergNOK 64.5M26NOK 3.0M
Coop Sørøst Sa Avd 2489 Extra Tønsbergsupermarket chainAnton Jenssens gate 2, 3125 TønsbergNOK 61.1M18NOK 2.8M
Kilen Mat Assupermarket chainHeimdalsvingen 3, 3117 TønsbergNOK 70.5M25NOK 2.7M
Arve Gran Assupermarket chainKåpeveien 7, 3174 RevetalNOK 228.8M130NOK 2.6M
Aleksander Floor Dagligvare Assupermarket chainREMA 1000 EIK|Eikveien 28, 3122 TønsbergNOK 82.8M15NOK 2.4M
Clas Ohlson As Avd Farmandstredet Tønsbergother non-specialised storeJernbanegaten 1D, 3110 TønsbergNOK 46.9M21NOK 2.4M
Ohlson Clas As Avd Tønsbergother non-specialised storeValløveien 3, 3118 TønsbergNOK 46.9M22NOK 2.4M
Brekkeåsen Matsenter AssupermarketBrekkåsen, 3178 VåleNOK 44.3M24NOK 2.2M
Kvikkeline Helsekost Asfood/beverages/tobacco storesFarmandstredet, 3110 TønsbergNOK 15.1M12NOK 2.2M
Ljøterud Dagligvare Assupermarket chainRegata 9, 3174 RevetalNOK 108.9M29NOK 2.2M
Fredrik & Louisa As Avd Tønsbergdiscount storeStoltenbergs gate 1, 3110 TønsbergNOK 39.5M13NOK 1.7M
Holdbart As Avd Tønsbergsupermarket chainKilengaten 10, 3117 TønsbergNOK 27.8M16NOK 1.6M
Arons AssupermarketBasbergveien 56, 3114 TønsbergNOK 8.3M3NOK 1.3M
Jacob's Tønsberg Assupermarket chainRådhusgaten 1, 3126 TønsbergNOK 7.6M9NOK 1.3M
Matknutsen Assupermarket chainDøvleveien 5, 3170 SemNOK 79.5M19NOK 933.0K
Organic International Asother non-specialised storeFarmannsveien 18, 3111 TønsbergNOK 1.1M6NOK 723.0K
Tønsberg Fisk Asfish storeStorgaten 20, 3126 TønsbergNOK 15.0M12NOK 680.0K
Helsekost Revetal Asfood/beverages/tobacco storesKåpeveien 5, 3174 RevetalNOK 6.6M6NOK 626.0K
My Asiamat Og Grønnsaker AssupermarketSnorres gate 12, 3110 TønsbergNOK 27.9M11NOK 584.0K
Zecond Floor Asother non-specialised storeOlsrød Park|Gauterødveien 6B, 3154 TolvsrødNOK 10.5M10NOK 300.0K
Trimveien 3 AssupermarketTeigenveien 13, 3113 TønsbergNOK 00NOK 187.0K
Sierha Asother non-specialised storeHengsrudveien 662, 3176 UndrumsdalNOK 2.5M3NOK 167.0K
Nicolai Rud Invest AssupermarketRambergveien 41, 3115 TønsbergNOK 2.7M0NOK 114.0K
Minlillehobby Asother non-specialised storec/o Heimtun|Kilengaten 1, 3117 TønsbergNOK 3.5M8NOK 14.0K
Alexander Gulli Oseberg Assupermarket chainc/o REMA 1000 Oseberg|Storgaten 2B, 3126 TønsbergNOK 018NOK 0
Anette Hegdahldiscount storeUndrumveien 68, 3157 BarkåkerNOK 00NOK 0
Aromainnsikt Una Hege Iversen Ottnefood/beverages/tobacco storesSjuestokkstranda 57, 3173 VearNOK 00NOK 0
Asiahallen Frukt & Grønt AssupermarketKanalveien 5, 3127 TønsbergNOK 019NOK 0
Asiamark Larvik AssupermarketRegata 2, 3174 RevetalNOK 08NOK 0
Balanseliv Danielsenfood/beverages/tobacco storesKilengaten 20, 3117 TønsbergNOK 00NOK 0
Bergen Handel Bent Leo AndersensupermarketGretteåsveien 28, 3176 UndrumsdalNOK 00NOK 0
Birøkteriet Smaksverksted Hansen Stokkefood/beverages/tobacco storesKaptein Hoffs alle 21, 3112 TønsbergNOK 00NOK 0

Conclusion

Health food stores in Tønsberg form a small but stable industry with growth potential. With 2 companies and a 100% increase in the number of employees in 2026, Tønsberg could be an attractive place for entrepreneurs. Life Olsrød and Life Foodstore Tønsberg demonstrate that the industry can be both competitive and stable. For entrepreneurs, it is important to focus on quality, differentiation, and EBITDA margins to compete with the services sector. SmartGrunder can help entrepreneurs find suitable addresses in Tønsberg for health food stores.