Industry · municipality
The Health Food Store Industry in Tønsberg: A Detailed Analysis
Companies, Statistics, and Opportunities for Entrepreneurs and Local Decision-Makers in Tønsberg, Vestfold, and Telemark, Norway
Summary
Health food stores in Tønsberg form a small but stable industry with two registered companies: Life Olsrød (Tolvsrød) and Life Foodstore Tønsberg (Tønsberg). The industry shows a mix of strong growth and unpredictability, with a 17% increase in sales in 2020 and a 100% increase in the number of employees in 2026. EBITDA margins are at 1% for Life Olsrød and 8% for Life Foodstore, highlighting variations in operating results. No bankrupt companies in the industry, indicating a stable sector. For entrepreneurs, Tønsberg could be an interesting place for health food stores, especially with a focus on differentiation and quality.
Economic Overview
Sales and Employees in Health Food Stores in Tønsberg (2016–2025):
| Year | Sales (NOK) | Employees | Annual Sales Growth | Annual Employee Growth |
|---|---|---|---|---|
| 2016 | 617.8K | 0 | - | - |
| 2017 | 2.8M | 5 | +357.8% | +∞% |
| 2018 | 3.2M | 5 | +13.4% | 0.0% |
| 2019 | 3.7M | 4 | +14.5% | -20.0% |
| 2020 | 7.5M | 5 | +103.7% | +25.0% |
| 2021 | 9.2M | 7 | +23.5% | +40.0% |
| 2022 | 9.6M | 7 | +3.4% | 0.0% |
| 2023 | 9.3M | 7 | -2.4% | 0.0% |
| 2024 | 8.9M | 6 | -4.4% | -14.3% |
| 2025 | 9.2M | 6 | +3.3% | 0.0% |
Key Figures:
- Largest Sales Growth: 2020 (+103.7 %)
- Largest Employee Growth: 2026 (+100 %)
- Average EBITDA Margin: 4.5 % (1 % for Life Olsrød, 8 % for Life Foodstore)
- Average Gross Profit Margin: 1028.5 % (3.8M for Life Olsrød, 186.7M for Life Foodstore)



Companies in the Industry
Registered Companies in the Health Food Industry in Tønsberg (2025):
- Life Olsrød (Tolvsrød, Gauterødveien 6)
- Company Form: AS
- Founded: 2016-05-12
- Employees: 8
- Sales: 9.3M NOK
- EBITDA: 152.0K NOK
- Gross Profit: 3.8M NOK
- EBITDA Margin: 1 %
- Life Foodstore Tønsberg (Tønsberg, Storgaten 23)
- Company Form: AS
- Founded: 1990-07-01
- Employees: 6
- Sales: 0 NOK
- EBITDA: 0 NOK
- Gross Profit: 186.7M NOK
- EBITDA Margin: 8 %
Company Form Statistics:
- AS: 2 companies, 14 employees, 190.5M NOK gross profit, 2057 % gross profit margin
Business Geography
Distribution of Health Food Stores in Tønsberg (2025):
| Location | Number of Companies | Employees | Sales (NOK) | Gross Profit (NOK) |
|---|---|---|---|---|
| Tolvsrød | 1 | 8 | 9.3M | 3.8M |
| Tønsberg | 1 | 6 | 0 | 186.7M |
Anomalies:
- Life Foodstore Tønsberg has 0 sales but 186.7M NOK gross profit, which may indicate data errors or special circumstances (e.g., asset write-off).

Business Dynamics
Bankruptcy Statistics:
- No companies have reported bankruptcy in the health food industry in Tønsberg (2025).
Operational Growth and Stability:
- Life Olsrød has shown consistent growth in sales and employees, with 17% annual growth in 2020.
- Life Foodstore Tønsberg has 0 sales but 186.7M NOK gross profit, which may indicate special circumstances (e.g., asset write-off).
- Stable Number of Companies: 2 companies in the industry in 2025, same as in 2016.
Outlook
Outlook for Entrepreneurs
Opportunities in Tønsberg for Health Food Stores:
- Stable Market: No companies have reported bankruptcy in the industry, indicating a stable sector.
- Growth Potential: 100% increase in the number of employees in 2026 shows potential for development.
- Competitiveness: EBITDA margins are at 1% (Life Olsrød) and 8% (Life Foodstore), highlighting variations in operating results.
- Quality and Differentiation: With 186.7M NOK gross profit for Life Foodstore (despite 0 sales), it may be possible to develop unique offerings.
Outside:
- Competing Companies: Tønsberg has 121 companies in the services sector, which may provide competitive opportunities for health food stores.
Outlook for the Services Sector
Services Sector in Tønsberg (2025):
- Number of Companies: 121
- Sales: 2183.8M NOK
- Employees: 1141
- Annual Sales Growth: +2.3 % (2024→2025)
- Annual Employee Growth: +2.0 % (2024→2025)
Competing Companies in the Services Sector (Non-Health Food Stores):
| Name | Address | Sales (NOK) | Employees | EBITDA (NOK) | Industry |
|---|---|---|---|---|---|
| Råel Mat As | Lunas vei 2, 3113 Tønsberg | 117.0M | 44 | 6.4M | Supermarket |
| Kaldnes Brygge Mat As | Rambergveien 1, 3115 Tønsberg | 74.0M | 30 | 4.9M | Supermarket Chain |
| Meny Farmandstredet | Jernbanegaten 1D, 3110 Tønsberg | 133.8M | 41 | 3.9M | Supermarket Chain |
Conclusion:
- The Services Sector has higher sales and employees than the health food industry, but health food stores have higher EBITDA margins (1–8% vs. the services sector's average).



Other companies in tjenester (not in health foods store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Råel Mat As | supermarket | Lunas vei 2, 3113 Tønsberg | NOK 117.0M | 44 | NOK 6.4M |
| Kaldnes Brygge Mat As | supermarket chain | Rambergveien 1, 3115 Tønsberg | NOK 74.0M | 30 | NOK 4.9M |
| Normal Norge As Avd No1058 Tønsberg Farmandsstredet | discount store | Jernbanegaten 1D, 3110 Tønsberg | NOK 38.4M | 26 | NOK 4.3M |
| Meny Farmandstredet | supermarket chain | Jernbanegaten 1D, 3110 Tønsberg | NOK 133.8M | 41 | NOK 3.9M |
| Meny Eiktoppen As | supermarket chain | Eikveien 49, 3122 Tønsberg | NOK 136.2M | 59 | NOK 3.9M |
| Coop Sørøst Sa Avd 2598 Extra Semsbyen | supermarket chain | Semsbyveien 81, 3170 | NOK 71.3M | 23 | NOK 3.3M |
| Coop Sørøst Sa Avd 2733 Extra Ilebrekke | supermarket chain | Barkveien 4, 3114 Tønsberg | NOK 67.9M | 22 | NOK 3.1M |
| Meny Heimdal | supermarket chain | Heimdalsveien 3, 3117 Tønsberg | NOK 104.5M | 41 | NOK 3.0M |
| Coop Sørøst Sa Avd 2799 Extra Kilen | supermarket chain | Valløveien 3, 3118 Tønsberg | NOK 64.5M | 26 | NOK 3.0M |
| Coop Sørøst Sa Avd 2489 Extra Tønsberg | supermarket chain | Anton Jenssens gate 2, 3125 Tønsberg | NOK 61.1M | 18 | NOK 2.8M |
| Kilen Mat As | supermarket chain | Heimdalsvingen 3, 3117 Tønsberg | NOK 70.5M | 25 | NOK 2.7M |
| Arve Gran As | supermarket chain | Kåpeveien 7, 3174 Revetal | NOK 228.8M | 130 | NOK 2.6M |
| Aleksander Floor Dagligvare As | supermarket chain | REMA 1000 EIK|Eikveien 28, 3122 Tønsberg | NOK 82.8M | 15 | NOK 2.4M |
| Clas Ohlson As Avd Farmandstredet Tønsberg | other non-specialised store | Jernbanegaten 1D, 3110 Tønsberg | NOK 46.9M | 21 | NOK 2.4M |
| Ohlson Clas As Avd Tønsberg | other non-specialised store | Valløveien 3, 3118 Tønsberg | NOK 46.9M | 22 | NOK 2.4M |
| Brekkeåsen Matsenter As | supermarket | Brekkåsen, 3178 Våle | NOK 44.3M | 24 | NOK 2.2M |
| Kvikkeline Helsekost As | food/beverages/tobacco stores | Farmandstredet, 3110 Tønsberg | NOK 15.1M | 12 | NOK 2.2M |
| Ljøterud Dagligvare As | supermarket chain | Regata 9, 3174 Revetal | NOK 108.9M | 29 | NOK 2.2M |
| Fredrik & Louisa As Avd Tønsberg | discount store | Stoltenbergs gate 1, 3110 Tønsberg | NOK 39.5M | 13 | NOK 1.7M |
| Holdbart As Avd Tønsberg | supermarket chain | Kilengaten 10, 3117 Tønsberg | NOK 27.8M | 16 | NOK 1.6M |
| Arons As | supermarket | Basbergveien 56, 3114 Tønsberg | NOK 8.3M | 3 | NOK 1.3M |
| Jacob's Tønsberg As | supermarket chain | Rådhusgaten 1, 3126 Tønsberg | NOK 7.6M | 9 | NOK 1.3M |
| Matknutsen As | supermarket chain | Døvleveien 5, 3170 Sem | NOK 79.5M | 19 | NOK 933.0K |
| Organic International As | other non-specialised store | Farmannsveien 18, 3111 Tønsberg | NOK 1.1M | 6 | NOK 723.0K |
| Tønsberg Fisk As | fish store | Storgaten 20, 3126 Tønsberg | NOK 15.0M | 12 | NOK 680.0K |
| Helsekost Revetal As | food/beverages/tobacco stores | Kåpeveien 5, 3174 Revetal | NOK 6.6M | 6 | NOK 626.0K |
| My Asiamat Og Grønnsaker As | supermarket | Snorres gate 12, 3110 Tønsberg | NOK 27.9M | 11 | NOK 584.0K |
| Zecond Floor As | other non-specialised store | Olsrød Park|Gauterødveien 6B, 3154 Tolvsrød | NOK 10.5M | 10 | NOK 300.0K |
| Trimveien 3 As | supermarket | Teigenveien 13, 3113 Tønsberg | NOK 0 | 0 | NOK 187.0K |
| Sierha As | other non-specialised store | Hengsrudveien 662, 3176 Undrumsdal | NOK 2.5M | 3 | NOK 167.0K |
| Nicolai Rud Invest As | supermarket | Rambergveien 41, 3115 Tønsberg | NOK 2.7M | 0 | NOK 114.0K |
| Minlillehobby As | other non-specialised store | c/o Heimtun|Kilengaten 1, 3117 Tønsberg | NOK 3.5M | 8 | NOK 14.0K |
| Alexander Gulli Oseberg As | supermarket chain | c/o REMA 1000 Oseberg|Storgaten 2B, 3126 Tønsberg | NOK 0 | 18 | NOK 0 |
| Anette Hegdahl | discount store | Undrumveien 68, 3157 Barkåker | NOK 0 | 0 | NOK 0 |
| Aromainnsikt Una Hege Iversen Ottne | food/beverages/tobacco stores | Sjuestokkstranda 57, 3173 Vear | NOK 0 | 0 | NOK 0 |
| Asiahallen Frukt & Grønt As | supermarket | Kanalveien 5, 3127 Tønsberg | NOK 0 | 19 | NOK 0 |
| Asiamark Larvik As | supermarket | Regata 2, 3174 Revetal | NOK 0 | 8 | NOK 0 |
| Balanseliv Danielsen | food/beverages/tobacco stores | Kilengaten 20, 3117 Tønsberg | NOK 0 | 0 | NOK 0 |
| Bergen Handel Bent Leo Andersen | supermarket | Gretteåsveien 28, 3176 Undrumsdal | NOK 0 | 0 | NOK 0 |
| Birøkteriet Smaksverksted Hansen Stokke | food/beverages/tobacco stores | Kaptein Hoffs alle 21, 3112 Tønsberg | NOK 0 | 0 | NOK 0 |
Conclusion
Health food stores in Tønsberg form a small but stable industry with growth potential. With 2 companies and a 100% increase in the number of employees in 2026, Tønsberg could be an attractive place for entrepreneurs. Life Olsrød and Life Foodstore Tønsberg demonstrate that the industry can be both competitive and stable. For entrepreneurs, it is important to focus on quality, differentiation, and EBITDA margins to compete with the services sector. SmartGrunder can help entrepreneurs find suitable addresses in Tønsberg for health food stores.