Industry · municipality
Health Product Retail in Trondheim: Companies, Economy, and Development
Analysis of the industry in Trondheim with a focus on companies, economic trends, and opportunities for entrepreneurs and local decision-makers.
Overview of Health Product Retail in Trondheim
Executive Summary
This analysis provides an overview of health product retail in Trondheim, focusing on companies, economic trends, and development opportunities. In the municipality, there are 8 companies in the industry, with 38 employees in 2026 and a revenue of NOK 41.4 million in 2025. The industry has shown stable growth since 2023, with high gross capital returns (1500%) and wage costs of approximately 15% of revenue. At the same time, there is a clear connection to the broader service sector, which has 394 companies in Trondheim and a revenue of over NOK 6.4 billion in 2025. This shows that health product retail can benefit from the broader service sector in the municipality.
Economic Trends and Key Figures
Economic Overview
Revenue and employees in health product retail in Trondheim have shown variations in recent years, with a marked increase in 2020 (216%) and a decline in 2022 (24.7%). In 2025, the industry had a revenue of NOK 41.4 million, with an annual growth of 10.5% compared to 2024. The number of employees has varied between 29 and 38, with a stabilization at 38 employees in 2026. The table below shows detailed figures:
| Year | Revenue (NOK) | Employees |
|---|---|---|
| 2016 | 38.4M | 19 |
| 2017 | 44.7M | 32 |
| 2018 | 19.9M | 30 |
| 2019 | 11.8M | 20 |
| 2020 | 37.3M | 23 |
| 2021 | 40.3M | 34 |
| 2022 | 30.4M | 29 |
| 2023 | 34.0M | 34 |
| 2024 | 37.4M | 35 |
| 2025 | 41.4M | 38 |
Gross margins are at an average of 1500%, indicating high value in the products. EBITDA margins are at 8%, with an average wage cost of 15% of revenue. This shows that the industry has potential for profitability, even though operating costs are significant.



Companies and Organizational Forms
Companies in the Industry
In Trondheim, 8 companies are registered in health product retail, with the dominant organizational form being AS (5 companies). The key companies include:
- Life City Lade (Trondheim Torg) – 10 employees, revenue NOK 8.4M in 2025
- Helsekosten Torget As – 6 employees, revenue NOK 12.3M in 2025
- Sunkost Butikk As – 6 employees, revenue NOK 6.5M in 2025
- Life Thomas Angells Gate – 6 employees, revenue NOK 7.1M in 2025
Svartlamon Samvirkelag Sa and Life Solsiden have no revenue or employees, which may indicate inactivity or startup phases. The companies have an average of 4.75 employees and NOK 5.15 million revenue per company. There are no registered bankruptcies in the industry, showing a stable industry.
Distribution of Companies in the Municipality
Business Geography
Health product retail is most concentrated in Trondheim (4 companies, 28 employees, NOK 34.2M revenue) compared to Tiller (1 company, 9 employees, NOK 8.4M revenue). The table below shows details:
| Location | Number of Companies | Employees | Revenue (NOK) |
|---|---|---|---|
| Trondheim | 4 | 28 | 34.2M |
| Tiller | 1 | 9 | 8.4M |
Trondheim is therefore the central area for the industry, with higher revenue and more companies. This may be due to higher population density and higher consumption levels in the city center.

Bankruptcy and Company Dynamism
Business Dynamism
The industry shows no bankruptcies in the registered companies, indicating a stable industry. However, there are two companies (Life Solsiden and Svartlamon Samvirkelag Sa) with no revenue or employees, which may indicate inactivity or startup phases. This could be a potential risk for future dynamism, but there is no concrete bankruptcy statistics supporting a negative development. The companies have an average of 4.75 employees and NOK 5.15 million revenue per company, showing a relatively high capacity per company.
Outlook for Entrepreneurs
For entrepreneurs in Trondheim, health product retail is a profitable and stable industry with high gross capital returns (1500%) and a growth of 10.5% in 2025. There are 8 companies in the industry, which provides a relatively low bankruptcy level, but at the same time opportunities to develop in a market with high demand. This makes the industry attractive for entrepreneurs seeking key value and stable income. SmartGrunder can help entrepreneurs find suitable locations in Trondheim for health product retail, based on data about population density and business activity.
Development in the Service Sector
The broader service sector in Trondheim has 394 companies and a revenue of NOK 6.4 billion in 2025, with an annual growth of -25.9% in 2025. Compared to health product retail (8 companies, NOK 41.4M revenue), the service sector is much larger and more diversified. Peer companies in the service sector include large supermarkets such as Coop Midt Norge Sa and Meny, with revenues of NOK 942.8 million and NOK 293.0 million respectively. This shows that health product retail can be a key sector in the service sector, with opportunities for collaboration and development in a larger industry.



Other companies in tjenester (not in health foods store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Coop Midt Norge Sa Avd Obs Lade Varehus | supermarket | Haakon VII's gate 9, 7041 Trondheim | NOK 942.8M | 176 | NOK 50.9M |
| Coop Midt Norge Sa Avd Obs City Syd Varehus | supermarket | Østre Rosten 28, 7075 Tiller | NOK 819.4M | 152 | NOK 44.2M |
| Meny Moholt | supermarket chain | Vegamot 8C, 7049 Trondheim | NOK 293.0M | 142 | NOK 15.2M |
| Coop Midt Norge Sa Avd 60 Coop Mega Valentinlyst | supermarket chain | Anders Estenstads veg 4, 7046 Trondheim | NOK 193.8M | 42 | NOK 10.5M |
| Meny Solsiden | supermarket chain | Beddingen 12, 7042 Trondheim | NOK 154.9M | 57 | NOK 8.1M |
| Coop Midt Norge Sa Avd 98 Coop Extra Klæbu | supermarket chain | Ljosheimvegen 8, 7540 Klæbu | NOK 114.5M | 22 | NOK 6.2M |
| Coop Midt Norge Sa Avd 100 Extra Moholt | supermarket chain | Vegamot 4, 7049 Trondheim | NOK 105.7M | 25 | NOK 5.7M |
| Coop Midt Norge Sa Avd 126 Extra Elgeseter | supermarket chain | Elgeseter gate 21A, 7030 Trondheim | NOK 105.7M | 19 | NOK 5.7M |
| Coop Midt Norge Sa Avd 97 Coop Extra Tiller | supermarket chain | Østre Rosten 64, 7075 Tiller | NOK 105.7M | 30 | NOK 5.7M |
| Arild Eide As | supermarket chain | Kong Øysteins veg 7-9, 7045 Trondheim | NOK 186.4M | 26 | NOK 5.4M |
| Sprekere Liv As | food/beverages/tobacco stores | Industriveien 5, 7072 Heimdal | NOK 30.5M | 4 | NOK 5.3M |
| Coop Midt Norge Sa Avd 101 Extra Ringvålveien | supermarket | Ringvålvegen 48, 7080 Heimdal | NOK 96.9M | 16 | NOK 5.2M |
| Coop Midt Norge Sa Avd 104 Extra Ila | supermarket chain | Mellomila 63, 7018 Trondheim | NOK 96.9M | 20 | NOK 5.2M |
| Coop Midt Norge Sa Avd 121 Extra Flatåsen | supermarket chain | Øvre Flatåsveg 1A, 7079 Flatåsen | NOK 96.9M | 21 | NOK 5.2M |
| Coop Midt Norge Sa Avd 96 Extra Kolstad | supermarket chain | Reier Søbstads veg 14, 7078 Saupstad | NOK 88.1M | 20 | NOK 4.8M |
| G. Mostad As | supermarket chain | Brøsetvegen 177, 7050 Trondheim | NOK 150.1M | 29 | NOK 4.7M |
| Yasmin Asfaday As | supermarket chain | Selsbakkvegen 36B, 7027 Trondheim | NOK 137.8M | 20 | NOK 4.5M |
| Meny Tiller | supermarket chain | Ivar Lykkes veg 3, 7075 Tiller | NOK 83.6M | 38 | NOK 4.3M |
| Ng Kiwi Midt Norge As Avd 132 Nardobakken | supermarket chain | Nardobakken 2, 7032 Trondheim | NOK 121.7M | 35 | NOK 4.3M |
| Coop Midt Norge Sa Avd 102 Extra Rosenborg | supermarket chain | Innherredsveien 7, 7014 Trondheim | NOK 79.3M | 12 | NOK 4.3M |
| Coop Midt Norge Sa Avd 112 Extra Charlottenlund | supermarket | Jakobslivegen 53, 7058 | NOK 79.3M | 20 | NOK 4.3M |
| Coop Midt Norge Sa Avd 124 Extra Lilleby | supermarket chain | Stjørdalsveien 4, 7066 Trondheim | NOK 79.3M | 19 | NOK 4.3M |
| Coop Midt Norge Sa Avd 48 Coop Prix Kattem | supermarket chain | Uståsen 2, 7082 Kattem | NOK 79.3M | 14 | NOK 4.3M |
| Coop Midt Norge Sa Avd 99 Coop Extra Nidarvoll | supermarket chain | Leirfossvegen 2, 7037 Trondheim | NOK 79.3M | 20 | NOK 4.3M |
| Meny Sverresborg | supermarket chain | Gamle Oslovei 1, 7020 Trondheim | NOK 81.3M | 30 | NOK 4.2M |
| Bunnpris Tonstad As | supermarket chain | Torvmyra 2, 7091 Tiller | NOK 69.7M | 19 | NOK 4.1M |
| Sit Studentsamskipnaden I Gjøvik, Ålesund Og Trondheim Storkiosk Gløshaugen | supermarket | Alfred Getz' vei 3, 7034 Trondheim | NOK 3.3M | 10 | NOK 4.0M |
| Rune Wæraas As | supermarket chain | Haakon VII gate 8-10, 7041 Trondheim | NOK 133.5M | 29 | NOK 4.0M |
| Bunnpris Elgeseter As | supermarket chain | Elgeseter gate 18, 7030 Trondheim | NOK 93.0M | 29 | NOK 3.9M |
| Coop Midt Norge Sa Avd 11 Prix Øya | supermarket chain | Klostergata 48, 7030 Trondheim | NOK 70.5M | 16 | NOK 3.8M |
| Coop Midt Norge Sa Avd 25 Coop Prix Olderdalen | supermarket chain | Sverre Svendsens veg 8, 7056 Ranheim | NOK 70.5M | 10 | NOK 3.8M |
| Normal Norge As Avd No1123 Trondheim Trondheim Torg | discount store | Kongens gate 9, 7013 Trondheim | NOK 33.6M | 17 | NOK 3.8M |
| Ng Kiwi Midt Norge As Avd 139 Strinda | supermarket chain | Ingvald Ystgaards veg 38, 7047 Trondheim | NOK 105.1M | 32 | NOK 3.7M |
| Hanne Gjestad As | supermarket chain | Olav Tryggvasons gate 15, 7011 Trondheim | NOK 105.5M | 13 | NOK 3.7M |
| Coop Midt Norge Sa Avd 113 Extra Heimdal | supermarket chain | Anne Ekrensveg 6, 7080 Heimdal | NOK 61.7M | 19 | NOK 3.3M |
| Coop Midt Norge Sa Avd 125 Extra Byneset | supermarket | Hangerslettvegen 1410, 7074 Spongdal | NOK 61.7M | 13 | NOK 3.3M |
| Ng Kiwi Midt Norge As Avd 104 Moholt | supermarket chain | Brøsetvegen 186, 7050 Trondheim | NOK 91.3M | 23 | NOK 3.2M |
| Normal Norge As Avd No1042 Trondheim Nordregate | discount store | Nordre gate Sentrum|Nordre gate 6, 7011 Trondheim | NOK 28.8M | 21 | NOK 3.2M |
| Normal Norge As Avd No1090 Tiller Tiller City | discount store | Østre Rosten 28, 7075 Tiller | NOK 28.8M | 22 | NOK 3.2M |
| Ng Kiwi Midt Norge As Avd 144 Havstad | supermarket chain | Byåsveien 168, 7021 Trondheim | NOK 88.5M | 23 | NOK 3.1M |
Conclusion
Health product retail in Trondheim shows stable growth and high gross capital returns, making the industry attractive for entrepreneurs. With 8 companies and 38 employees in 2026, as well as a revenue of NOK 41.4 million in 2025, there is a good opportunity to develop in a market with high demand. At the same time, the industry can benefit from the broader service sector in Trondheim, which has 394 companies and a revenue of NOK 6.4 billion in 2025. SmartGrunder can help entrepreneurs find suitable locations in Trondheim for health product retail, based on data about population density and business activity.