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Industry · municipality
Homebrewery Business in Ålesund: Current Status and Outlook
Analysis of the homebrewery business industry in Ålesund, with a focus on companies, economy, and development trends.
Economic Overview
In Ålesund, there is registered one company within the homebrewery business, and the activity has shown a weak negative development in recent years. Sales have fallen by -6.6% from 2024 to 2025, from NOK 3.4 million to NOK 3.2 million. The number of employees has been stable around 5 people in recent years, with a small variation between 4 and 5 employees. The EBITDA margin is negative at -1%, and the operating profit is also negative at -NOK 41,000 for the company. This indicates that the industry in Ålesund is facing challenges with cost control and profitability.
Table: Sales and Employee Development (2016–2025)
| Year | Sales (NOK) | Employees |
|---|---|---|
| 2016 | 5.5 M | 11 |
| 2017 | 4.7 M | 13 |
| 2018 | 4.2 M | 10 |
| 2019 | 4.1 M | 6 |
| 2020 | 4.0 M | 5 |
| 2021 | 4.2 M | 4 |
| 2022 | 4.1 M | 5 |
| 2023 | 3.8 M | 4 |
| 2024 | 3.4 M | 5 |
| 2025 | 3.2 M | 5 |
Sales have continuously declined since 2016, with a total decrease of -39.6% from 2016 to 2025. This may be due to a combination of market conditions, bankruptcy risk, and competing business models in the immediate vicinity.



Companies in the Industry
There is registered one company within the homebrewery business in Ålesund: Vinbua Øl Vinråstoff Essenser As, with the address at Langelandsvegen 25, Ålesund. The company was founded in 2002 and has an organizational form as AS. It has 5 employees and is not bankrupt according to the information.
Key Financial Figures for Vinbua Øl Vinråstoff Essenser As:
- Sales: NOK 3.2 million
- Operating profit: NOK -41,000
- EBITDA: NOK -41,000
- Gross margin: 70%
- Total equity: NOK 323,000
- Total debt: NOK 1.1 million
- Sales growth: -6%
- EBITDA margin: -1%
The company has a negative EBITDA margin and operating profit, which indicates that it must improve cost control and efficiency to become profitable.
Business Geography
There is one active activity within the homebrewery business in Ålesund, and the only city with activity is Ålesund. No activity is registered in other cities or municipalities in Møre og Romsdal. This indicates that the industry is strongly concentrated in Ålesund, and there is little spread of activity in other areas of the municipality.
Table: Business Activity per City in Ålesund
| City | Number of companies | Number of employees | Sales (NOK) |
|---|---|---|---|
| Ålesund | 1 | 5 | 3.2 M |
| Total | 1 | 5 | 3.2 M |
There are no other cities or municipalities with activity within this industry in Møre og Romsdal.

Business Dynamics
The industry in Ålesund has shown a weak negative development in recent years, with a focus on a single company. There are no bankruptcy registrations for companies within the homebrewery business in the municipality. This indicates that the industry has been relatively stable, even though there are challenges with profitability and sales growth.
Table: Bankruptcy Statistics for the Industry
| Year | Number of bankruptcies | Comment |
|---|---|---|
| 2025 | 0 | No bankruptcy registrations |
| 2024 | 0 | No bankruptcy registrations |
| 2023 | 0 | No bankruptcy registrations |
Although there are no bankruptcy registrations, the single company has a negative EBITDA margin and operating profit, which may be an indicator of economic challenges.
Outlook
For entrepreneurs considering starting a business within the homebrewery industry in Ålesund, it is important to be aware of the current market conditions. The industry has shown a weak negative development in recent years, with a focus on a single company. This indicates that there is a small market share and potential competing business models in the immediate vicinity.
Critical Points for Entrepreneurs:
- Low market share: There is one company in the municipality, which can provide opportunities for development, but also competitive pressure.
- Negative EBITDA margin: The single company has a negative EBITDA margin, which indicates that there are challenges with cost control and profitability.
- Stable number of employees: The number of employees has been stable around 5 people, which can be an advantage for entrepreneurs seeking to establish themselves in a stable market key.
Opportunities for Entrepreneurs:
- Market development: There are opportunities to develop in a market key with a single company, but it is important to be aware of competing business models.
- Stable number of employees: It is possible to establish oneself in a market key with a stable number of employees, which can provide benefits for entrepreneurs seeking to establish themselves in a stable market key.
Conclusion: For entrepreneurs considering starting a business within the homebrewery industry in Ålesund, it is important to be aware of the current market conditions and challenges with profitability and cost control. There are opportunities for development, but it is important to be aware of competing business models and the market key.
Outlook for the Parent Industry
The overarching industry public administration and defense in Ålesund has a much larger market share than the homebrewery business. There are 21 companies in this industry, compared to one company in the homebrewery business. Sales in this industry have shown a more stable development, with an increase of +18.0% from 2024 to 2025, from NOK 34.9 million to NOK 41.2 million. The number of employees has also shown a more stable development, with an increase of +4.1% from 2024 to 2025, from 74 to 71 employees.
Table: Sales and Employee Development for Public Administration and Defense (2016–2025)
| Year | Sales (NOK) | Employees |
|---|---|---|
| 2016 | 62.5 M | 89 |
| 2017 | 57.3 M | 78 |
| 2018 | 23.0 M | 69 |
| 2019 | 22.9 M | 49 |
| 2020 | 23.0 M | 44 |
| 2021 | 26.0 M | 45 |
| 2022 | 26.1 M | 45 |
| 2023 | 24.7 M | 58 |
| 2024 | 34.9 M | 74 |
| 2025 | 41.2 M | 71 |
Contrast Between Industries:
- Market share: Public administration and defense has a much larger market share than the homebrewery business.
- Sales development: Public administration and defense has a more stable sales development, with an increase of +18.0% from 2024 to 2025, compared to a decline of -6.6% for the homebrewery business.
- Number of employees: Public administration and defense has a more stable number of employees, with an increase of +4.1% from 2024 to 2025, compared to a stable number of employees for the homebrewery business.
Peer Companies in Public Administration and Defense:
- Panduro Hobby Ålesund: Sales NOK 13.6 M, EBITDA NOK 556,000, 8 employees.
- Farmor Ingvarda As: Sales NOK 10.5 M, EBITDA NOK 268,000, 7 employees.
- Ringo Moa: Sales NOK 7.0 M, EBITDA NOK 152,000, 7 employees.
- Sansa Invest As: Sales NOK 6.6 M, EBITDA NOK 33,000, 11 employees.
- Extra Leker Butikker As Avd Ålesund: Sales NOK 0, EBITDA NOK 0, 19 employees.
Conclusion: The overarching industry of public administration and defense has a much larger market share and more stable sales development than the homebrewery business. This indicates that there are opportunities for development in this industry, but it is important to be aware of competing business models and the market key.



Other companies in offentlig administrasjon og forsvar (not in home brewery supplies store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Panduro Hobby Ålesund | hobby store | Langelandsvegen 25, 6010 Ålesund | NOK 13.6M | 8 | NOK 556.0K |
| Farmor Ingvarda As | toy shop | Parkgata 2, 6003 Ålesund | NOK 10.5M | 7 | NOK 268.0K |
| Ringo Moa | toy shop | Langelandsvegen 51, 6010 Ålesund | NOK 7.0M | 7 | NOK 152.0K |
| Sansa Invest As | toy shop | Grimmergata 1, 6002 Ålesund | NOK 6.6M | 11 | NOK 33.0K |
| Barneparadiset As | toy shop | Olsvollen 30, 6019 Ålesund | NOK 0 | 0 | NOK 0 |
| Barneparadiset As | toy shop | Olsvollen 30, 6019 Ålesund | NOK 0 | 0 | NOK 0 |
| Bjørn Tore Nedregotten Enk | toy shop | Leirajordet 5, 6013 Ålesund | NOK 0 | 0 | NOK 0 |
| Extra Leker Butikker As Avd Ålesund | toy shop | Langelandsvegen 25, 6010 Ålesund | NOK 0 | 19 | NOK 0 |
| Flipptoys Grøtting | toy shop | Øvre Hoffland 31, 6057 Ellingsøy | NOK 0 | 0 | NOK 0 |
| Huldrekoppen As | toy shop | Myrlandsvegen 87, 6020 Ålesund | NOK 0 | 0 | NOK 0 |
| Huldrekoppen As | toy shop | Myrlandsvegen 87, 6020 Ålesund | NOK 0 | 0 | NOK 0 |
| Litco Ans | toy shop | 0, 6264 Tennfjord | NOK 0 | 0 | NOK 0 |
| Lootlagoon As | toy shop | Røysegata 11, 6003 Ålesund | NOK 0 | 0 | NOK 0 |
| Luckly Games As | toy shop | c/o Aaron Luckenbach|Gamle skoleveg 11, 6018 Ålesund | NOK 0 | 0 | NOK 0 |
| Luckly Games As | toy shop | c/o Aaron Luckenbach|Gamle skoleveg 11, 6018 Ålesund | NOK 0 | 0 | NOK 0 |
| Ole Jonny Larsen | toy shop | Bergeplass 12, 6010 Ålesund | NOK 0 | 0 | NOK 0 |
| Party Vest As | toy shop | Nylandvegen 6, 6011 Ålesund | NOK 0 | 11 | NOK 0 |
| Receptio As | toy shop | Nylandvegen 6, 6011 Ålesund | NOK 0 | 0 | NOK 0 |
| Release Norge Da | toy shop | 0, 6260 Skodje | NOK 0 | 0 | NOK 0 |
| T. Ertresvåg | toy shop | Borgundvegen 12A, 6003 Ålesund | NOK 0 | 0 | NOK 0 |
Conclusion
Homebrewery business in Ålesund is an industry with a weak negative development in recent years, with one company and a small market share. There are opportunities for development, but it is important to be aware of competing business models and the market key. The overarching industry of public administration and defense has a much larger market share and more stable sales development, which indicates that there are opportunities for development in this industry. For entrepreneurs considering starting a business within the homebrewery industry in Ålesund, it is important to be aware of the current market conditions and challenges with profitability and cost control. There are opportunities for development, but it is important to be aware of competing business models and the market key.