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Industry · municipality
Homebrewing Business in Lier: Current Situation and Future Perspectives
Analysis of the sector, companies, and outlooks for entrepreneurs and local decision-makers in Lier municipality
Economic Overview
In Lier, the homebrewing business sector has experienced both growth and significant declines over time. From 2017 to 2019, sales increased by 83% from 2017 to 2018 and 9.5% from 2018 to 2019, before experiencing a sharp decline of 100% in 2020. This can be linked to external factors such as the pandemic. Employment data shows a similar pattern: from 0 employees in 2016 to 4 employees in 2019, before dropping to 0 employees in 2020 and onwards. There is no data for 2027, but the trend suggests that the sector has been unstable in recent years.



Companies in the Sector
There are no companies registered in the homebrewing business sector in Lier according to available data. However, there are three companies in the broader category of public administration and defense that may indicate the local economic structure. These companies have higher sales and EBITDA than what is registered in the homebrewing business sector. For example, Partyland Retail As (toy store) has an EBITDA of NOK 945,000 and sales of NOK 8.2 million, while Helge Viker As (toy store) has an EBITDA of NOK 722,000 and sales of NOK 10 million. This shows that the broader category has a more stable economic structure.
Business Geography
Activity in the homebrewing business sector in Lier is spread across several neighborhoods and locations in the municipality. Although there are no registered companies in the sector, the data indicate that activity may be present in Lierstranda, Lierskogen, and Gullaug. This may suggest that there are potential markets or websites not registered in public databases. For example, there is activity in Lierstranda and Lierskogen, which could be of interest for new companies to consider.
Business Dynamism
There are no registered bankruptcies in the homebrewing business sector in Lier according to available data. This may indicate that the sector has been relatively stable compared to other sectors, even though there have been significant variations in sales and number of employees. The most notable change is the sharp decline in 2020, which can be linked to the pandemic. There are no companies registered in the sector, so it is not possible to provide a detailed analysis of bankruptcy risk for individual companies.
Outlook
For entrepreneurs considering starting a homebrewing business in Lier, it is important to take into account the unstable historical development of the sector. Although there are no registered companies in the sector, it may be possible to establish oneself in a market segment that has shown potential in previous years. However, it is important to be aware of the risk of significant declines experienced in 2020. A strategy focusing on diversifying customers and offerings may be necessary to ensure stability. SmartGrunder can help analyze potential locations in the municipality for this sector.
Outlook for the Broader Category
The broader category of public administration and defense has a more stable economic development compared to the homebrewing business sector. Sales and number of employees have shown variations, but there have been no significant declines experienced in 2020. For example, sales in this category have increased by 16.9% from 2024 to 2025, while the number of employees has varied between 22 and 25. This shows that the broader category has a more robust economic structure. This can be an important factor for entrepreneurs considering establishing themselves in Lier, as the broader category can provide a stable economic background for local companies.



Other companies in offentlig administrasjon og forsvar (not in home brewery supplies store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Partyland Retail As | toy shop | Mørkveien 19, 3427 Gullaug | NOK 8.2M | 16 | NOK 945.0K |
| Helge Viker As | toy shop | Husebysletta 19, 3414 Lierstranda | NOK 10.0M | 7 | NOK 722.0K |
| Partyland Liertoppen | toy shop | Drammensveien 201, 3420 Lierskogen | NOK 0 | 0 | NOK 0 |
Conclusion
The homebrewing business sector in Lier has shown both growth and instability over time. Although there are no registered companies in the sector, it may be possible to establish oneself in a market segment that has shown potential in previous years. The broader category of public administration and defense has a more stable economic development, which can be an important factor for entrepreneurs. SmartGrunder can help analyze potential locations in the municipality for this sector.