The Hotel Industry in Alta

The hotel industry in Alta is an important part of the municipality's economy, with 9 registered companies and 276 employees in 2026. The industry has shown variation in its development over the years, with a significant decline in 2020 due to the pandemic, but a gradual increase since then. It is particularly interesting to note that Alta has a relatively high share of hotel activity compared to accommodation in the entire municipality, which may indicate a specialization in the hotel sector.

The hotel industry in Alta has an annual revenue of NOK 78.8 million and 276 employees in 2026. Over time, the industry has shown uneven development, with a decline of 18.1% from 2016 to 2017, but a strong increase of 34.1% from 2021 to 2022. There is a clear connection between revenue and number of employees, with an increase of 26.9% in employees from 2022 to 2023. The industry also has a high average gross margin of 227%, which suggests an efficient operation.

In Alta, there are 9 companies registered in the hotel industry, distributed across different organizational forms. The most common forms are AS (6 companies) and ENK (1 company). The key companies include:

• Scandic Alta (Løkkeveien 61) with 87 employees
• Canyon As (Markedsgata 6) with 65 employees
• Trasti & Trine As (Gargiaveien 29) with 55 employees
• Thon Hotel Alta (Labyrinten 6) with 41 employees
• Altafjord Gjestegaard Og Spa As (Bossekopveien 19) with 17 employees

There are no registered bankruptcies in the industry, but some companies have negative EBITDA values, such as Altafjord Gjestegaard Og Spa As and Canyon As.

All hotel activities in Alta are concentrated in the city center. There are 6 companies and 276 employees registered in Alta, with a revenue of NOK 92.1 million. There is no activity registered in other city districts or small towns in the municipality. This indicates that Alta functions as a central node for the hotel industry in the region.

The industry has shown variation in dynamics over the years. Some companies have registered negative EBITDA values, such as Altafjord Gjestegaard Og Spa As and Canyon As, but no bankruptcies. There is a clear variation in financial health between companies, with Thon Hotel Alta having a high EBITDA margin of 11% and Altafjord Gjestegaard Og Spa As with a negative margin of -24%. This shows that there are both strong and weak players in the industry.

The hotel industry in Alta has shown a gradual increase after 2020, with a 17.8% increase in revenue from 2023 to 2024. This indicates a good adaptation to conditions after the pandemic. For entrepreneurs, this may be a sign that there is potential for new players in the industry, especially with a high average gross margin of 227%. However, it is important to be aware of the financial challenges shown by some existing companies.

Compared to the broader accommodation industry (industry2) in Alta, which includes camping and short-term cabins, the hotel industry shows a slightly different development. The broader accommodation industry had a revenue of NOK 114.8 million in 2025, which is higher than the hotel industry. Nevertheless, the hotel industry has a higher average EBITDA margin (7%) compared to accommodation in the entire municipality. This shows that the hotel industry has better financial health than the other accommodation companies in Alta.

The hotel industry in Alta has shown a gradual increase after 2020, with a high average gross margin of 227%. This shows that the industry has good operational efficiency. For entrepreneurs, this may be a sign that there is potential for new players in the industry, especially with a high average gross margin. SmartGrunder can help entrepreneurs find suitable addresses in Alta for the hotel industry, based on natural conditions and market prospects.