Industry · municipality
The Hotel Industry in Asker: Companies, Statistics, and Outlooks
A detailed analysis of the hotel industry in Asker municipality based on local data and market development trends in 2026 and earlier years. This is an analysis for entrepreneurs and local decision-makers who want to understand the industry's dynamics and opportunities in Asker.
Brief overview of the hotel industry in Asker
The hotel industry in Asker municipality represents an important part of the local economy, with 15 registered companies in 2026. The industry has experienced significant variations in sales and employees over time, especially after the coronavirus pandemic. It is a mix of established companies and new players, with variations in financial performance. An important development is that sales and the number of employees have stabilized after a sharp decline in 2020, but with continued variations between different locations and companies. SmartGrunder can help entrepreneurs find suitable addresses in Asker for the hotel industry, based on local conditions and development trends.
Economic overview of the hotel industry
Sales and employees in the hotel industry (2016–2026)
| Year | Sales (NOK) | Employees |
|---|---|---|
| 2016 | 232.8M | 506 |
| 2017 | 224.0M | 473 |
| 2018 | 171.0M | 462 |
| 2019 | 187.2M | 397 |
| 2020 | 75.2M | 327 |
| 2021 | 120.8M | 266 |
| 2022 | 209.3M | 360 |
| 2023 | 193.3M | 327 |
| 2024 | 176.3M | 314 |
| 2025 | 163.8M | 311 |
| 2026 | 306 employees (estimated) |
Trend analysis:
- Sales declined sharply by 59.8% in 2020, but increased by 60.7% in 2021 and 73.3% in 2022.
- The number of employees declined by 18.7% in 2020, but increased by 35.3% in 2022.
- In 2025, sales fell by 7.1% from 2024, while the number of employees fell by 1.6% from 2025 to 2026 (estimated).
Companies in the hotel industry
Registered companies in the hotel industry
In Asker, there are 15 registered companies in the hotel industry, with variations in size and financial performance. Some of the most well-known companies include:
- Hegnar Hotell As (Nesbru): 81 employees, operating income of 71.2M NOK, but operating profit of -6.8M NOK.
- Quality Hotel Leangkollen As (Asker): 74 employees, operating income of 59.3M NOK, but sales of 0 NOK.
- Scandic Asker (Asker): 44 employees, operating income of 94.3M NOK and EBITDA of 10.4M NOK.
- Vilma Sjøbad As (Filtvet): A new company established in 2024 with 20 employees, but no sales or income.
Organizational forms
Most companies are AS (limited liability company), with 8 companies in this form. There are also some ENK (sole proprietorships) and companies with 0 employees, which may indicate newly established or inactive companies.
Business geography in Asker
Distribution of activity in different areas of Asker
The hotel industry is distributed across several areas in Asker, with varying levels of activity and financial performance:
| Location | Number of companies | Employees | Sales (NOK) | EBITDA (NOK) |
|---|---|---|---|---|
| Asker | 2 | 118 | 93.5M | 10.9M |
| Nesbru | 1 | 81 | 71.1M | -2.8M |
| Vettre | 1 | 65 | 45.2M | -1.9M |
| Holmsbu | 2 | 27 | 7.7M | 645K |
| Filtvet | 1 | 20 | 0 | 0 |
| Tofte | 1 | 8 | 1.0M | 163K |
Analysis:
- Asker is the most active area with 2 companies and higher EBITDA.
- Nesbru and Vettre have higher numbers of employees, but negative EBITDA.
- Tofte has an extremely high growth of 113% in sales in 2026, which may indicate specific conditions in this area.
Business dynamics and financial stability
Dynamics and financial stability
The hotel industry in Asker has shown variations in financial stability, with some companies achieving positive EBITDA and others with negative values. Key figures show:
- Scandic Asker has an EBITDA margin of 11%, which is higher than the industry average.
- Hegnar Hotell As has an EBITDA margin of -3%, indicating financial challenges.
- Bryggekjøkkenet Holmsbu and Vilma Sjøbad As have no sales or income, which may indicate newly established or inactive companies.
Bankruptcy safety: There are no active bankruptcy filings in the industry, but some companies have negative operating profits and EBITDA, which may be an indicator of increased risk factors.
Outlook for entrepreneurs
Outlook for entrepreneurs in the hotel industry
The hotel industry in Asker has shown both challenges and opportunities for entrepreneurs. Key figures show:
- Stable sales after 2020: After a sharp decline in 2020, sales have stabilized, with a growth of 73.3% in 2022.
- Variations in EBITDA: Some companies have a high EBITDA margin (e.g., Scandic Asker with 11%), while others have negative values.
- Tofte as a growth area: Tofte has an extremely high growth of 113% in sales in 2026, which may be an opportunity for new players.
- Competitiveness: There is a mix of established companies and new players, which may provide opportunities for differentiation.
Recommendation: Entrepreneurs should consider focusing on areas with higher EBITDA margins and growth, as well as analyzing competitors' financial positions before investing.
Outlook for accommodation (parent category)
Accommodation is a broader category that includes hotels, camping, and short-term cottages. In Asker, this category has 36 companies, showing that the hotel industry is part of a larger sector. Key figures show:
- Sales in accommodation: 2025 had sales of 167.6M NOK, a decline of 6.8% from 2024.
- Number of employees: 337 employees in 2026, a decline of 1.5% from 2025.
Peer companies in accommodation (non-hotel):
| Name | Industry | Sales (NOK) | EBITDA (NOK) | Employees |
|---|---|---|---|---|
| Knut Arne Ekern | Camping | 666K | 498K | 0 |
| Knatvoldstranda Camping As | Camping | 3.8M | 326K | 11 |
| Exponorway As | Short-term cottages | 0 | 0 | 0 |
Conclusion: The accommodation sector has a more stable development than the hotel industry, with more companies in camping and short-term cottages. This may provide entrepreneurs with opportunities to diversify or collaborate with actors in these sectors.
Other companies in overnatting (not in hotel)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Knut Arne Ekern | camping | Moloveien 1, 3480 Filtvet | NOK 666.0K | 0 | NOK 498.0K |
| Knatvoldstranda Camping As | camping | Knatvoldveien 12, 3483 Kana | NOK 3.8M | 11 | NOK 326.0K |
| Alex Sigal | camping | 0, 3475 Sætre | NOK 0 | 0 | NOK 0 |
| E Bolig As | camping | Kunnskapsveien 16B, 3430 Spikkestad | NOK 0 | 0 | NOK 0 |
| Exponorway As | short stay cabins | Rosenkrantz vei 43, 1397 Nesøya | NOK 0 | 0 | NOK 0 |
| Flugon Heim | short stay cabins | Heggedalskogen 40, 1389 | NOK 0 | 0 | NOK 0 |
| Harald Mølmen Nertun | camping | Kongsskogen 69, 1385 Asker | NOK 0 | 0 | NOK 0 |
| Klopp Utleie As | camping | Vogellund 31, 1394 Nesbru | NOK 0 | 0 | NOK 0 |
| Knallkos As | short stay cabins | Agdeåsen 13, 3480 Filtvet | NOK 0 | 0 | NOK 0 |
| Latinavian As | short stay cabins | Folagrenda 13, 1384 Asker | NOK 0 | 0 | NOK 0 |
| Nornea Karlsen | short stay cabins | Tangen 8D, 3480 Filtvet | NOK 0 | 0 | NOK 0 |
| Ramton Camping | camping | Sundbyveien 88, 3478 Nærsnes | NOK 0 | 0 | NOK 0 |
| Ramton Familiecamping As | camping | Sundbyveien 88, 3478 Nærsnes | NOK 0 | 26 | NOK 0 |
| Rødtangen Camping | camping | Rødtangen, 3484 Holmsbu | NOK 0 | 0 | NOK 0 |
| Sivertsen Eiendom | camping | Halsåsen 5C, 1397 Nesøya | NOK 0 | 0 | NOK 0 |
| Sjåførboligen På Elnestangen | camping | Håkavikveien 7, 1390 Vollen | NOK 0 | 0 | NOK 0 |
| Slinde | short stay cabins | Skolegaten 10, 3484 Holmsbu | NOK 0 | 0 | NOK 0 |
| Slinde | camping | Skolegaten 10, 3484 Holmsbu | NOK 0 | 0 | NOK 0 |
| Svarstadhyttene As | camping | Inga F. Gjerdrums vei 21, 1396 Billingstad | NOK 0 | 8 | NOK 0 |
| Tone Merete Sørensen | camping | Solbergveien 2, 3480 Filtvet | NOK 0 | 0 | NOK 0 |
| Via Antico Roger Hampton | short stay cabins | Idrettsveien 5A, 3430 Spikkestad | NOK 0 | 0 | NOK 0 |
Conclusion
The hotel industry in Asker has shown both challenges and opportunities over time. With a stabilization of sales and employees after 2020, as well as variations in financial performance, it is important for entrepreneurs to analyze local conditions and competitors' positions. Tofte and Asker appear as areas with potential growth opportunities, while camping and short-term cottages in the accommodation sector may provide opportunities for diversification. SmartGrunder can help find suitable addresses and development opportunities in Asker for the hotel industry.