The Hotel Industry in Gjøvik: Current Status and Future Prospects

The hotel industry in Gjøvik is an important part of the municipality's economy, with 9 registered companies and over 200 employees. The industry has been marked by large variations in sales and operating results over the years, with a significant decline in 2023 and a partial recovery in 2025. The most dominant organizational forms are AS (5 companies) and ANS/ENK (1 company each). Several companies have negative EBITDA margins, indicating challenges in operational economics. The industry is spread between Gjøvik and Biri, with different operating results in the two areas.

Economic Trends

• Sales: The industry reached a peak in 2022 with NOK 125.8 million, but fell to NOK 63.9 million in 2023 before a partial recovery to NOK 66.3 million in 2024. In 2025, sales were reduced to NOK 36.5 million.
• Employees: The number of employees declined from 252 in 2016 to 202 in 2024, before an increase to 218 in 2025. The most significant change was a decline of 10.4% from 2020 to 2021.
• EBITDA margins: Margins have varied significantly, with a positive margin of 11% for Strand Gjøvik As, but negative margins for Grand Gjøvik As and Honne Hotel.
• Operating results: Several companies have negative operating results, especially in 2023 and 2024, indicating challenges in operational economics.

Registered Companies

• Strand Gjøvik As (Strandgata 15, Gjøvik): 82 employees, EBITDA NOK 10.0 million, positive operating result.
• Grand Gjøvik As (Jernbanegata 5, Gjøvik): 55 employees, EBITDA NOK -1.8 million, negative operating result.
• Honne Hotel and Conference Centre As (Honnevegen 60, Biri): 46 employees, EBITDA NOK -2.8 million, negative operating result.
• Spåtind Operations As (Fjellheimvegen 40, Gjøvik): 33 employees, no operational activity.
• Vertshuset V E6 As (Skumsrudvegen 33, Biri): 28 employees, EBITDA NOK 53,000, minimal operating result.
• Braastad Patrick and Eva Ans (Nettoppvegen 4, Gjøvik): 2 employees, no operational activity.
• Stokke Nedre Marit Helen Øwre Klomstad (Stokkevegen 139, Gjøvik): 2 employees, no operational activity.
• Ellen Krageberg (Klomsteinrovegen 41, Biri): 0 employees, no operational activity.
• Sykehuset Innlandet Hf Pasienthotellet Gjøvik (Kyrre Grepps gate 11, Gjøvik): 0 employees, no operational activity.

Organizational Forms

• AS: 5 companies, 244 employees, EBITDA NOK 5.5 million.
• ANS: 1 company, 2 employees, no operational activity.
• ENK: 1 company, 2 employees, no operational activity.

Distribution of Activity

• Gjøvik: 5 companies, 174 employees, operating income NOK 115.7 million, sales NOK 31.8 million, EBITDA NOK 8.2 million.
• Biri: 2 companies, 74 employees, operating income NOK 37.5 million, sales NOK 37.0 million, EBIT段 NOK -2.8 million.

Key Figures

• Gjøvik: EBITDA margin of 7%, operating income per employee of NOK 1.1 million.
• Biri: EBITDA margin of -7%, operating income per employee of NOK 469,500.

Development

• Gjøvik has higher operating income and EBITDA margin compared to Biri, but Biri has higher sales per employee.

Bankruptcy Safety

• No companies are registered as bankrupt in the hotel industry in Gjøvik.
• Several companies have negative EBITDA: Grand Gjøvik As (NOK -1.8 million), Honne Hotel (NOK -2.8 million), Vertshuset V E6 As (NOK 53,000).
• Operating results: Several companies have negative operating results, especially in 2023 and 2024, indicating challenges in operational economics.
• Stability: Although some companies have negative results, there are no bankruptcy registrations, indicating a certain level of stabilization in the industry.

Development for Entrepreneurs

• Fluctuation in sales: The industry has been marked by large variations in sales, with a decline of 49.2% from 2022 to 2023. This can be a challenge for new companies.
• EBITDA margins: Margins have varied significantly, with both positive and negative values. This shows a need for effective operational economics.
• Geographical variation: Gjøvik has higher operating income and EBITDA margin compared to Biri, but Biri has higher sales per employee. This can be an important factor for entrepreneurs considering location.
• Bankruptcy risk: No companies are registered as bankrupt, indicating a certain level of stabilization in the industry.

Accommodation Industry in Gjøvik

• Number of companies: 21 companies in the accommodation industry, compared to 9 companies in the hotel industry.
• Sales: The accommodation industry reached a peak in 2022 with NOK 141.2 million, but fell to NOK 77.1 million in 2023 before a partial recovery to NOK 79.6 million in 2024.
• Employees: The number of employees declined from 298 in 2016 to 241 in 2023 before an increase to 249 in 2024.
• Peer companies: Sveastranda Camping As (NOK 4.8 million EBITDA), Gjøvik Campingsenter As (NOK 2.7 million EBITDA), Biristrand Camping As (NOK 648,000 EBITDA).

Contrast to the Hotel Industry

• Accommodation industry has more companies and slightly higher sales compared to the hotel industry.
• Hotel industry has higher EBITDA margins in some companies, but more companies with negative results.
• Peer companies in the accommodation industry have varied operating results, with some companies having high EBITDA and others with no operational activity.

The hotel industry in Gjøvik shows both opportunities and challenges for entrepreneurs. With 9 companies and over 200 employees, the industry is an important part of the municipality's economy. Fluctuations in sales and operating results over the years show a need for effective operational economics and diversification. Geographical variation between Gjøvik and Biri can be an important factor for location. SmartGrunder can help entrepreneurs explore addresses in Gjøvik for the hotel industry, with a focus on natural development trends and operational economic conditions.