Industry · municipality
The Hotel Industry in Hamar: Current Status and Outlook
A detailed analysis of the companies, statistics, and outlooks for entrepreneurs and local decision-makers in Hamar, Innlandet.
Executive Summary
The hotel industry in Hamar has shown itself to be a stable and growth-oriented sector over the past few years. With five registered companies and a total payroll cost of 120 million NOK, the data indicates a high level of activity. Key characteristics of the industry include a high EBITDA margin of 10% and a significant increase in sales and employees after 2020. This suggests good resilience and potential for improvement in the future.
Economic Overview
Sales and Employees:
- Sales: From 132.8 million NOK in 2016 to 220.0 million NOK in 2025, showing a growth of 65.8% over the period. The most significant increase occurred between 2020 and 2022, with a rise of 367.6%.
- Employees: The number of employees has varied between 130 and 248 over the years, with an increase from 130 in 2021 to 243 in 2025. This development shows stable growth after the pandemic.
Yearly Development:
| Year | Sales (NOK) | Change from previous year |
|---|---|---|
| 2016 | 132.8M | - |
| 2017 | 128.9M | -3.0% |
| 2018 | 134.1M | +4.0% |
| 2019 | 73.8M | -45.0% |
| 2020 | 33.6M | -54.5% |
| 2021 | 78.4M | +133.4% |
| 2022 | 157.7M | +101.2% |
| 2023 | 180.3M | +14.3% |
| 2024 | 212.8M | +18.0% |
| 2025 | 220.0M | +3.4% |
Critical Points: The most dramatic decline in sales occurred in 2020, but the industry has since shown a strong recovery, especially from 2021 onward.
Companies in the Industry
Hamar has five registered companies within the hotel industry, all organized as AS. The key companies include:
- Scandic Hamar (Vangsvegen 121) – 141 employees, 313.8 million NOK in sales, 34.8 million NOK in EBITDA.
- Victoria Hotelldrift As (Strandgata 21) – 60 employees, 42.7 million NOK in sales, 2.6 million NOK in EBITDA.
- Koan As (Åkersvikvegen 24) – 46 employees, 8.8 million NOK in sales, 1.3 million NOK in EBITDA.
- Koan Eiendom As (Åkersvikvegen 24) – 1 employee, 0 NOK in sales, 0.933 million NOK in EBITDA.
- Koan Appartement As (Åkersvikvegen 24) – 0 employees, 2.8 million NOK in sales, 2.1 million NOK in EBITDA.
Organizational Form: All companies are AS, which indicates a high degree of formal structure and investments in the industry.
Business Geography
All companies in the hotel industry in Hamar are located in Hamar itself. There is no activity registered in other districts or municipalities. This indicates that Hamar is a central city for the hotel industry in the region, with a focus on local accessibility and customer satisfaction.
Business Dynamism
Bankruptcies and Stability: Within the hotel industry in Hamar, there are no registered bankruptcies, which indicates a high degree of stability and resilience. This is a positive indicator for investors and entrepreneurs considering establishing themselves in the municipality.
Economic Health: Most companies have a high EBITDA margin (10% on average) and high gross profit (1682% on average). This indicates efficient operations and good cost management.
Outlook
Outlook for Entrepreneurs
The hotel industry in Hamar shows clear signs of growth and stabilization after the pandemic. With a sales increase of over 65% from 2016 to 2025, as well as an increase in the number of employees, it is a good time for entrepreneurs looking to establish themselves in the municipality. The high EBITDA margins and high gross profits indicate that the industry has potential to provide profitable ventures. This makes Hamar an attractive place for investments in the hotel industry.
Outlook for Accommodation
Broader industry grouping: The broader accommodation industry in Hamar has 8 companies, compared to 5 in the hotel industry. This shows that accommodation is a more diversified sector, including camping and other forms of accommodation.
Comparison with the Hotel Industry:
- Sales: Accommodation had a total sales of 225.9 million NOK in 2025, compared to 220.0 million NOK for hotels. This shows that accommodation has a slightly higher sales volume.
- Employees: Accommodation had 241 employees in 2026, compared to 237 employees in the hotel industry. This shows a minimal difference in the number of employees.
Peer Companies:
| Name | Address | Sales (NOK) | EBITDA (NOK) | Number of Employees | |
|---|---|---|---|---|---|
| Ofstad Pettersen Eiendom As | Rogstadgutua 5B, 2322 Ridabu | 5.9M | 2.6M | 4 | |
| Hamar Booking Solfrid A Bjørge Goldsack | Platous gate 5, 2318 Hamar | 0 | 0 | 0 | |
| Kvebergsøya Da | c/o Anne-Britt Kjønsberg | Kvennvegen 4B, 2322 Ridabu | 0 | 0 | 0 |
Conclusion: Accommodation has a slightly higher sales volume, but the hotel industry has a higher degree of stability and resilience. This makes the hotel industry a more attractive sector for entrepreneurs in Hamar.
Other companies in overnatting (not in hotel)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Ofstad Pettersen Eiendom As | camping | Rogstadgutua 5B, 2322 Ridabu | NOK 5.9M | 4 | NOK 2.6M |
| Hamar Booking Solfrid A Bjørge Goldsack | other accommodation | Platous gate 5, 2318 Hamar | NOK 0 | 0 | NOK 0 |
| Kvebergsøya Da | other accommodation | c/o Anne-Britt Kjønsberg|Kvennvegen 4B, 2322 Ridabu | NOK 0 | 0 | NOK 0 |
Conclusion
The hotel industry in Hamar shows clear signs of growth and stabilization after the pandemic. With five companies, a high EBITDA margin, and an increase in sales and employees, it is a good time for entrepreneurs looking to establish themselves in the municipality. This makes Hamar an attractive place for investments in the hotel industry. SmartGrunder can help entrepreneurs find suitable addresses and locations in Hamar to establish themselves in this growth-oriented industry.