Industry · municipality
The Hotel Industry in Larvik: Companies, Statistics, and Outlook
A detailed analysis of the hotel industry in Larvik, Vestfold, and Telemark, focusing on economics, companies, and market opportunities for entrepreneurs and local decision-makers in the municipality.
Brief overview of the hotel industry in Larvik
The hotel industry in Larvik is an important part of the municipality's economy, with 8 registered companies employing a total of 375 people in 2026. The sector has shown variation in sales development, with a significant increase of 51.6% from 2021 to 2022, but weaker growth in 2025. The largest companies, such as Farris Bad Hotelldrift As and Grand Hotel Larvik As, dominate the market with high revenues and employment. At the same time, data shows variation in profit margins and operating results, which may indicate different challenges in the sector.
Economic overview of the hotel industry
Sales development
Sales in the hotel industry in Larvik have shown variation over the years. From 2016 to 2025, the industry had a total sales figure of NOK 110.6 million, with an increase of 3.5% from 2023 to 2024. The most significant increase was recorded from 2021 to 2022, with a rise of 51.6%. This may be due to improved tourism activities after the pandemic.
Workforce development
The number of employees in the hotel industry has varied over time, with a decline of 10.7% from 2016 to 2017, but an increase of 16.1% from 2021 to 2022. In 2026, the industry had 375 employees, showing stabilization after a period of fluctuations.
Companies in the hotel industry
Registered companies
In Larvik, there are 8 companies in the hotel industry, with different organizational forms. The most important companies include:
- Farris Bad Hotelldrift As (Larvik): 268 employees, operating result of -NOK 1.1 million
- Grand Hotel Larvik As (Larvik): 82 employees, operating result of NOK 2.4 million
- Wassilioff Hotel As (Stavern): 73 employees, operating result of NOK 5.6 million
- Gavelstad Gjestegård As (Svarstad): 6 employees, operating result of NOK 935,000
Organizational forms
Most companies are organized as AS (5 companies), while two are ENK. AS companies have higher numbers of employees and operating results compared to ENK companies.
Business geography
Distribution of activity in the municipality
The hotel industry is most active in Larvik, with 5 companies and 359 employees. Stavern and Svarstad also have activity, but with fewer companies:
| Location | Number of companies | Number of employees | Sales (NOK) | EBITDA (NOK) |
|---|---|---|---|---|
| Larvik | 5 | 359 | 71.2M | 6.9M |
| Stavern | 1 | 73 | 46.6M | 5.9M |
| Svarstad | 1 | 6 | 5.4M | 1.5M |
Larvik has higher sales and more employees compared to Stavern and Svarstad, but Svarstad has a higher EBITDA margin (25%) compared to Larvik's 2%.
Operational efficiency and business dynamics
Operational efficiency and bankruptcy statistics
None of the registered companies in the hotel industry in Larvik have been in bankruptcy, showing relative stabilization in the sector. However, data shows that some companies have negative operating results or low margins:
- Lysko International Traideing has zero sales and zero operating result
- Tollgaarden Gjestegaard Alf Aanstad also has zero sales and operating result
- Bertas Eiendom As has a negative operating result of -NOK 15,000
This may indicate challenges for small companies or companies with low activity.
Outlook for entrepreneurs
The hotel industry in Larvik has proven to be relatively stable, with an increase in sales after 2021. This may be due to increased tourism and improved economic conditions. Entrepreneurs should, however, be aware of competition from other accommodation companies, such as camping and cabins. It is also important to consider operating results and margins, as some companies have lower profit margins or negative operating results. SmartGrunder can help entrepreneurs find suitable addresses in Larvik to start a hotel, based on local conditions and market opportunities.
Outlook for accommodation companies
Comparison with accommodation companies
Broader accommodation companies in Larvik (the category accommodation) have 48 companies, compared to the hotel industry's 8 companies. Sales in accommodation companies have been higher, with NOK 192.2 million in 2025, compared to the hotel industry's NOK 110.6 million. The EBITDA margin for accommodation companies is also higher, with an average margin of 10% compared to the hotel industry's 2%.
Peer companies in accommodation
Current peer companies in accommodation include camping and cabin operations, such as:
- Omlidstranda Camping As (NOK 5.0M EBITDA, 12 employees)
- Anvikstranda Og Donavall Camping As (NOK 4.4M EBITDA, 26 employees)
- Solplassen Camping As (NOK 2.0M EBITDA, 15 employees)
These companies have higher EBITDA compared to many hotels, which may indicate that camping and cabins are more profitable in Larvik.
Other companies in overnatting (not in hotel)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Omlidstranda Camping As | camping | Omlidveien 45, 3296 Nevlunghavn | NOK 17.5M | 12 | NOK 5.0M |
| Anvikstranda Og Donavall Camping As | camping | Anvikstranda 19, 3294 Stavern | NOK 11.6M | 26 | NOK 4.4M |
| Solplassen Camping As | camping | Rakkeveien 99, 3294 Stavern | NOK 7.8M | 15 | NOK 2.0M |
| Stolpestad Camping As | camping | Anvikveien 25, 3294 Stavern | NOK 7.5M | 14 | NOK 1.3M |
| Stretere Camping As | camping | Streterestranda 90, 3294 Stavern | NOK 173.0K | 14 | NOK 1.2M |
| Kjærstranda Camping As | camping | Kjærstranda 20, 3294 Stavern | NOK 6.2M | 8 | NOK 1.2M |
| Kna Oddane Sand Camping | camping | Oddaneveien 73, 3296 Nevlunghavn | NOK 2.4M | 4 | NOK 1.2M |
| Lydhusstranda As | camping | Hummerbakkveien 99, 3294 Stavern | NOK 12.1M | 38 | NOK 933.0K |
| Kolbensrød Camping As | camping | Kolbensrødveien 23, 3294 Stavern | NOK 5.0M | 4 | NOK 895.0K |
| Meløstranda Ferie Og Fritid As | camping | Hedrumveien 853, 3282 Kvelde | NOK 3.5M | 5 | NOK 611.0K |
| Strandstua As | camping | Gonveien 100, 3260 Larvik | NOK 1.3M | 1 | NOK 281.0K |
| Sørlandske Div As | camping | Sørlandske hovedvei 200, 3270 Larvik | NOK 2.0M | 4 | NOK 176.0K |
| Kavik As | camping | Østbyveien 75, 3280 Tjodalyng | NOK 230.0K | 0 | NOK 18.0K |
| Bakkane Gård | camping | Brunlanesveien 352, 3267 Larvik | NOK 0 | 0 | NOK 0 |
| Bjørn Z Ekelund | short stay cabins | Skrenten 3, 3258 Larvik | NOK 0 | 0 | NOK 0 |
| Blokkebukta Camping As | camping | Barkevikveien 56, 3295 Helgeroa | NOK 0 | 18 | NOK 0 |
| Brunvall Gård Aartun Morten Bernhard | camping | Brunvallveien 16, 3294 Stavern | NOK 0 | 0 | NOK 0 |
| Brunvall Gård As | camping | Brunvallveien 16, 3294 Stavern | NOK 0 | 13 | NOK 0 |
| Dnt Tønsberg Og Omegn Hoggerstua På Lindsverkseter | camping | Lindsverkveien 544, 3275 Svarstad | NOK 0 | 0 | NOK 0 |
| Furulund Gård | short stay cabins | Hedrumveien 988, 3282 Kvelde | NOK 0 | 0 | NOK 0 |
| Furulund Gård | camping | Hedrumveien 988, 3282 Kvelde | NOK 0 | 0 | NOK 0 |
| Gerard Eiendom | camping | Ramnsveien 5, 3294 Stavern | NOK 0 | 0 | NOK 0 |
| Kjennerud Drift | short stay cabins | Kampeløkka 18, 3260 Larvik | NOK 0 | 0 | NOK 0 |
| Nedre Tanum Gjestegård Anne Kristin Akselsen | other accommodation | Tanumgrenda 63, 3275 Svarstad | NOK 0 | 0 | NOK 0 |
| Omrestranda Camping | camping | 0, 3296 Nevlunghavn | NOK 0 | 0 | NOK 0 |
| Presteseter | camping | Presteseterveien 545, 3648 Passebekk | NOK 0 | 0 | NOK 0 |
| Rønningen Gård Og Camping Anders Kristiansen | camping | Rønningen 6, 3280 Tjodalyng | NOK 0 | 0 | NOK 0 |
| Sanden 8 Eiendom As | camping | c/o Best Choice AS|Rødbølveien 10, 3270 Larvik | NOK 0 | 0 | NOK 0 |
| Siljan | short stay cabins | Håkons gate 70, 3258 Larvik | NOK 0 | 0 | NOK 0 |
| Skogsro As | camping | Nordgardseterveien 16, 3277 Steinsholt | NOK 0 | 0 | NOK 0 |
| Skogsro As Tvangsavviklingsbo | camping | Nordgardseterveien 16, 3277 Steinsholt | NOK 0 | 0 | NOK 0 |
| Svarstad Camp Og Bobil As | camping | Alpinveien 194, 3275 Svarstad | NOK 0 | 0 | NOK 0 |
| Wendel Consulting | camping | Langholtstranda 35, 3295 Helgeroa | NOK 0 | 0 | NOK 0 |
| Svarstad Camping Og Hyttegrend As | camping | Alpinveien 194, 3275 Svarstad | NOK 759.0K | 0 | NOK -15.0K |
| Ole Omlid As | camping | Omlid, 3296 Nevlunghavn | NOK 0 | 0 | NOK -61.0K |
| Brufoss Hytte Og Laksesenter | short stay cabins | 0, 3275 Svarstad | NOK 866.0K | 12 | NOK -95.0K |
| Ula Camping As | camping | Ulastranda 79, 3280 Tjodalyng | NOK 4.8M | 10 | NOK -166.0K |
| Vindfjell As | motel | Nordgardseterveien 16, 3277 Steinsholt | NOK 1.0M | 4 | NOK -209.0K |
| Normann Invest As | camping | Tenvikveien 23, 3264 Larvik | NOK 1.1M | 0 | NOK -255.0K |
| Laagen As | short stay cabins | Lågendalsveien 3388, 3277 Steinsholt | NOK 3.4M | 4 | NOK -682.0K |
Conclusion
The hotel industry in Larvik has proven to be a stable part of the municipality's economy, with an increase in sales after 2021. However, the competition from accommodation companies such as camping and cabins may influence future development. Entrepreneurs should consider both operating results and market opportunities, and SmartGrunder can help find suitable addresses in Larvik to start a hotel.