The Hotel Industry in Lørenskog: Current Status and Outlook

The hotel industry in Lørenskog has shown dynamic development in recent years, with a combination of stable businesses and market changes affecting both sales and operating results. In 2023, the industry achieved a sales growth of 72.6% compared to 2022, indicating a strong recovery after the pandemic. At the same time, the number of employees increased by 39.1% from 2022 to 2023, but growth has not been as rapid in the following years. The industry is divided into two main areas: Finstadjordet and Lørenskog, each with its unique characteristics and challenges.

Sales and Employees:

• Sales: In 2025, the hotel industry in Lørenskog achieved total sales of NOK 168.6 million, with an annual growth of 4.6% from 2024. The most significant growth was recorded from 2020 to 2023, where sales increased by 72.6%.
• Employees: The number of employees grew by 39.1% from 2022 to 2023, but has since stabilized with a growth of 0.9% in 2024 and a decline of 4.6% in 2025. In 2026, the number of employees is 209.

Operating Results:

• EBITDA margins have been negative in most years, but have improved somewhat from -4% in 2023 to -2% in 2024. This indicates an improvement in operational efficiency, even though margins remain below zero.
• Operating profits have been negative for several years, but have shown an improvement from -11% in 2025 to -2% in 2024.

In Lørenskog, 4 companies are registered in the hotel industry, distributed across the following businesses:

1. Losby Gods As (Finstadjordet):

• Number of employees: 116
• Sales: NOK 45.2 million
• Operating result: NOK -3.4 million
• EBITDA: NOK -3.3 million

1. Thon Hotel Snø (Lørenskog):

• Number of employees: 101
• Sales: NOK 123.7 million
• Operating result: NOK -14.6 million
• EBITDA: NOK -3.6 million

1. Norlandia Care Norge As Ahus Hotell (Lørenskog):

• Number of employees: 0
• Sales: NOK 0
• Operating result: NOK 0
• EBITDA: NOK 0

1. Thon Hotel Triaden (Lørenskog):

• Number of employees: 0
• Sales: NOK 5.4 million
• Operating result: NOK -640.8 thousand
• EBITDA: NOK -159.3 thousand

Organizational form:

• AS is the most common organizational form, with 2 companies and 217 employees. These companies have an average operating result per employee of NOK 875.4 thousand and an EBITDA margin of -3%.

The hotel industry in Lørenskog is divided into two main areas: Finstadjordet and Lørenskog. Here is a comparison of the key business parameters:

Conclusion: Lørenskog has a higher sales volume than Finstadjordet, but both areas have negative EBITDA margins. Lørenskog has a better average operating result per employee, but there is still a challenge to achieve positive operating results.

The hotel industry in Lørenskog has shown a mix of stability and challenges in recent years. Bankruptcy Safety:

• None of the registered companies have been in bankruptcy, indicating relative stability in the industry.

Operating results and EBITDA:

• Most companies have negative operating results and EBITDA margins, but there has been an improvement in recent years. For example, Thon Hotel Snø in Lørenskog has achieved an improvement in operating result per employee from NOK 1.2M in 2024 to NOK 1.2M in 2025, even though the EBITDA margin has improved from -2% to -2%.

Sales growth: The most significant growth was recorded from 2020 to 2023, where sales increased by 72.6%. This indicates a strong recovery after the pandemic, but there are still challenges in achieving positive operating results.

Outlook for Entrepreneurs

The hotel industry in Lørenskog shows signs of a strong recovery after the pandemic, with a sales growth of 72.6% from 2020 to 2023. This is a positive development for entrepreneurs considering starting a business in this industry. However, it is important to be aware of the negative EBITDA margins and the challenges associated with achieving positive operating results.

Critical factors:

• Operating results: Most companies have negative operating results, which can be a challenge for new businesses.
• EBITDA margins: Margins are still negative, even though there has been an improvement in recent years.
• Sales growth: Sales growth has been strong, but there is a need to ensure that operating results follow suit.

Recommendation: Entrepreneurs should consider focusing on efficient operations and cost management to ensure that operating results improve. It may also be beneficial to analyze competitors and see how they have handled challenges in the industry.

Accommodation is a broader category that includes hotels, cabins, and other forms of accommodation. In Lørenskog, there are 7 companies in this category, of which 4 are in the hotel industry. The remaining 3 companies are in short-term cabins and have the following characteristics:

Conclusion: The broader accommodation category in Lørenskog has a lower sales volume compared to the hotel industry, but there is some diversification in the industry. The companies in the short-term cabins category have not recorded any sales or EBITDA, indicating a challenge in this part of the industry.

The hotel industry in Lørenskog shows signs of a strong recovery after the pandemic, with a sales growth of 72.6% from 2020 to 2023. This is a positive development for entrepreneurs considering starting a business in this industry. However, it is important to be aware of the negative EBITDA margins and the challenges associated with achieving positive operating results.

Recommendation: Entrepreneurs should consider focusing on efficient operations and cost management to ensure that operating results improve. It may also be beneficial to analyze competitors and see how they have handled challenges in the industry. SmartGrunder can help entrepreneurs find suitable addresses in Lørenskog for a new business in the hotel industry, with a focus on natural conditions and market prospects.