The Hotel Industry in Nannestad: Current Status and Future Prospects

The hotel industry in Nannestad is an important part of the municipality's economy, with a mix of large establishments and smaller local businesses. In 2025, there are 6 companies in the industry, located in three central areas: Gardermoen, Nannestad, and Maura. The most significant businesses are Scandic Oslo Airport in Gardermoen and Kringler Gjestegård in Maura. The industry has proven to be resilient over time, with an increase in sales and employees after the pandemic, although there have been periods of significant variation.

Economic Trends

Sales and employees in the hotel industry in Nannestad have shown clear fluctuations over the years. Sales reached a minimum in 2020 (NOK 66.3M) before a strong increase in 2022 (NOK 147.8M). In 2025, sales are at NOK 136.2M, showing a gradual decline after 2024. Employees have been more stable, with an average annual growth of about 3–5% since 2016, although there was a sharp decline of 41% in 2021.

Key Indicators

• EBITDA margin: Varied between 1% and 2405%, with Scandic Oslo Airport as an extremely high performer (11%). This is likely due to high sales volume and efficient operations.
• Average income per employee: Varied from NOK 7,500 (Nannestad) to NOK 253,200 (Gardermoen), showing large differences in operational efficiency.
• Total debt: Highest for Scandic Oslo Airport (NOK 41.4M), while Kringler Gjestegård has lower debt (NOK 6.9M).

Registered Companies

The following companies are registered in the hotel industry in Nannestad:

Organizational Forms

• AS is the dominant organizational form (3 companies), with a total of 183 employees and NOK 287.6M in operating income. This indicates that large companies play a significant role in the industry.

Distribution of Businesses in the Municipality

The hotel industry in Nannestad is most concentrated in Gardermoen, with 1 company (Scandic Oslo Airport) employing 126 people and generating NOK 255.9M in operating income. Nannestad and Maura each have 1 company, but with fewer employees (29 and 28 respectively).

Gardermoen is the most significant area, with high income (NOK 255.9M) and an EBITDA margin of 11%. Nannestad has lower income (NOK 15.5M) and a very low EBITDA margin (1%), indicating lower efficiency. Maura has a higher EBITDA margin (18%) compared to Nannestad, but lower sales (NOK 15.8M).

Operational Efficiency and Bankruptcy Statistics

The hotel industry in Nannestad has proven to be relatively stable over time, with no registered bankruptcies in 2025. However, there are significant variations in financial health:

• Scandic Oslo Airport has high income (NOK 255.9M) and low debt (NOK 41.4M), indicating good operational efficiency.
• Gardermoen Hotelldrift AS has a low EBITDA margin (1%) and negative equity (NOK -542.0K), which may signal increased operational challenges.
• Kringler Holding AS has negative EBITDA (NOK -17.0K) and no employees, indicating a stagnant or declining business.

This shows that although the industry has no bankruptcies, there is a significant variation in financial health between companies.

Outlook for Entrepreneurs

The hotel industry in Nannestad has proven to be resilient over time, with a strong increase in sales and employees after the pandemic. This suggests that there is potential for new businesses, especially in Gardermoen, where Scandic Oslo Airport has a significant market share and high income. However, it is important to be aware of the significant variations in financial health and to consider how a new business can differentiate itself in a competitive market.

Critical factors for entrepreneurs:

• Location: Gardermoen is most attractive due to high sales and operating income.
• Operational efficiency: The high EBITDA margin (11%) for Scandic Oslo Airport shows that efficient operations are crucial.
• Competitiveness: There are several companies in the industry, which can make it difficult to establish oneself without a unique offer or strategy.

Comparison with the Accommodation Industry

The hotel industry is part of the broader accommodation industry in Nannestad, which also includes camping and short-term cabins. This parent category has 9 companies in total, showing that the hotel industry is a smaller part of the broader sector.

Comparison of key indicators:

• Sales: The accommodation industry had NOK 136.2M in 2025, while the hotel industry had NOK 136.2M (same value, but fewer companies).
• Employees: The accommodation industry had 163 employees in 2025, while the hotel industry had 161 employees. This shows that the hotel industry is an important part of the accommodation sector.
• Peer companies: Examples of companies in the accommodation industry that are not hotels include camping and cabin businesses, which have lower sales and EBITDA (NOK 0 for all). This shows that the hotel industry has higher earnings compared to other accommodation companies.

The hotel industry in Nannestad has proven to be resilient and has potential for growth, especially in Gardermoen. Although there have been periods of significant variation in sales and employees, the industry has managed to recover after the pandemic. For entrepreneurs, it is important to consider location, operational efficiency, and competitiveness. SmartGrunder can help find optimal addresses and strategies to establish oneself in this industry.