Industry · municipality
The Hotel Industry in Øygarden: Companies, Statistics, and Outlooks
A detailed analysis of the hotel sector in Øygarden municipality based on market data and operational statistics for 2016–2025 and beyond. This is a SmartGrunder analysis for entrepreneurs and local decision-makers who want to understand the sector's development and opportunities
Executive Summary
The hotel industry in Øygarden is a vital part of the municipality's economy, with four registered companies operating within the sector. In recent years, the industry has been marked by both strong growth and challenges, especially after the coronavirus pandemic. Øygarden has a unique geographical starting point with several tourist attractions, which provides potential for further development. In this analysis, economic trends, business geography, company structure, and future prospects for entrepreneurs are highlighted.
Economic Overview
Economic Trends
Sales Development (2016–2025):
| Year | Sales (NOK) | Year-over-Year Change |
|---|---|---|
| 2016 | 51.7M | - |
| 2017 | 56.9M | +10.2% |
| 2018 | 63.5M | +11.6% |
| 2019 | 69.1M | +8.8% |
| 2020 | 45.4M | -34.3% |
| 2021 | 37.6M | -17.2% |
| 2022 | 56.6M | +50.5% |
| 2023 | 62.8M | +11.1% |
| 2024 | 85.2M | +35.6% |
| 2025 | 30.4M | -64.3% |
Employees (2016–2026):
| Year | Employees | Year-over-Year Change |
|---|---|---|
| 2016 | 76 | - |
| 2017 | 81 | +6.6% |
| 2018 | 82 | +1.2% |
| 2019 | 90 | +9.8% |
| 2020 | 97 | +7.8% |
| 2021 | 82 | -15.5% |
| 2022 | 54 | -34.1% |
| 2023 | 79 | +46.3% |
| 2024 | 108 | +36.7% |
| 2025 | 156 | +44.4% |
| 2026 | 187 | +19.9% |
The industry experienced a sharp decline in 2020 and 2021 due to the pandemic, but has since shown strong recovery. Sales and the number of employees have both increased from 2022 onward, despite a sharp decline in 2025.
Companies in the Industry
Registered Companies
The following companies are registered within the hotel industry in Øygarden:
- Panorama Hotel & Resort AS (Austefjordsvegen 165, Steinsland)
- Organizational form: AS
- Employees: 128
- Sales: 56.4M NOK
- EBITDA: 908.0K NOK
- Straume Hotel AS (Alexander Dale Oens gate 21, Straume)
- Organizational form: AS
- Employees: 35
- Sales: 0 NOK
- EBITDA: 0 NOK
- Ågotnes Hotel AS (Bleivassvegen 2, Ågotnes)
- Organizational form: AS
- Employees: 35
- Sales: 31.1M NOK
- EBITDA: 3.6M NOK
- Bildøy Summer Hotel (Steinsvikvegen 56, Straume)
- Organizational form: AS
- Employees: 0
- Sales: 0 NOK
- EBITDA: 0 NOK
Organizational Form
- AS (Stock Company): 3 companies, 198 employees, total sales of 87.5M NOK and EBITDA of 4.5M NOK.
Business Geography
Distribution of Operations
The hotel industry in Øygarden is distributed across three main areas:
| Location | Number of Companies | Employees | Sales (NOK) | EBITDA (NOK) |
|---|---|---|---|---|
| Steinsland | 1 | 128 | 56.4M | 908.0K |
| Straume | 2 | 35 | 0 | 0 |
| Ågotnes | 1 | 35 | 31.1M | 3.6M |
Steinsland is the most active area with Panorama Hotel & Resort AS, which is the largest company in the industry. Straume has two companies, but one of them (Bildøy Summer Hotel) has no operations. Ågotnes Hotel AS has a solid financial position with a high EBITDA margin (11%).
Business Dynamics
The hotel industry in Øygarden has been marked by variations in operating results:
- Panorama Hotel & Resort AS has a high sales growth of 50% and an EBITDA margin of 1%, but has negative equity of -2.1M NOK.
- Ågotnes Hotel AS has stable operations with 1% sales growth and an EBITDA margin of 11%.
- Straume Hotel AS and Bildøy Summer Hotel have no operations, which may indicate challenges in operations or market share.
None of the companies in the industry have registered bankruptcy, but there is a clear difference in financial health between the companies.
Outlook
Future Outlook
The hotel industry in Øygarden shows signs of recovery after the pandemic, with increasing sales and number of employees from 2022 onward. This indicates that tourism in the region has been resilient and that there is potential for further growth. Entrepreneurs should, however, be aware of the large variations in financial health between companies and the sharp declines in 2025. It may be advantageous to focus on companies with stable operations and high EBITDA margins, such as Ågotnes Hotel AS. At the same time, it may be possible to exploit the geographical advantages of Øygarden to attract tourists and improve market position.
Outlook for Accommodation
Comparison with Accommodation
The broader accommodation industry in Øygarden has 24 companies, compared to 4 in the hotel sector. Sales development shows a similar trend, but with less variation:
- Sales (2025): Accommodation: 34.7M NOK, Hotel: 30.4M NOK
- Employees (2026): Accommodation: 212, Hotel: 187
In the accommodation sector, there are also companies within camping and short-term cabins, such as Sotra Rorbusenter AS and Nautnes Fiskevær AS. These companies have lower sales and employees, but may represent an alternative for entrepreneurs seeking less investment-intensive models. The hotel industry, however, has higher EBITDA margins in some cases, which can be an advantage for entrepreneurs seeking higher operating results.
Other companies in overnatting (not in hotel)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Sotra Rorbusenter As | short stay cabins | Glesnesvegen 12A, 5381 Glesvær | NOK 1.7M | 2 | NOK 1.9M |
| Nautnes Fiskevær As | camping | Strandavegen 21, 5336 Tjeldstø | NOK 1.2M | 4 | NOK 732.0K |
| Tofterøy Camping As | camping | Hummelsund, 5379 Steinsland | NOK 2.6M | 7 | NOK 267.0K |
| Elomarinsotra Janette Mortensen | other accommodation | c/o Janette Mortensen|Utanpådalen 31, 5381 Glesvær | NOK 0 | 0 | NOK 0 |
| Elstad Cottage Rentals | short stay cabins | Åsnipa 19, 5357 Fjell | NOK 0 | 0 | NOK 0 |
| Kleppe Båtlag | camping | Kleppasjøen 87, 5378 Klokkarvik | NOK 0 | 0 | NOK 0 |
| Kleppe Båtlag | camping | Kleppasjøen 87, 5378 Klokkarvik | NOK 0 | 0 | NOK 0 |
| Olabua Aven | short stay cabins | Vestsidevegen 784, 5363 Ågotnes | NOK 0 | 0 | NOK 0 |
| Skjergardsheimen | other accommodation | c/o Jan Owe Jensen|Sturevegen 261, 5336 Tjeldstø | NOK 0 | 0 | NOK 0 |
| Skjergardsheimen As | other accommodation | Sturevegen 261, 5336 Tjeldstø | NOK 0 | 4 | NOK 0 |
| Skogtun Camping Helge Nilsen | camping | Skogtunvegen 19, 5357 Fjell | NOK 0 | 4 | NOK 0 |
| Sotra Bil Og Bilopphugging | camping | TYRNEVIK, 5379 Steinsland | NOK 0 | 0 | NOK 0 |
| Søraa Totaloppdrag Vest | short stay cabins | Vetelsvegen 21, 5354 Straume | NOK 0 | 0 | NOK 0 |
| Totaloppdrag Vest | camping | Vetelsvegen 21, 5354 Straume | NOK 0 | 0 | NOK 0 |
| Trollvatn Camping As | camping | Trollevatnet 105, 5334 Hellesøy | NOK 0 | 3 | NOK 0 |
| Tyrnevik Camping Stian Johannes Trellevik | camping | Toftarøyvegen 453, 5379 Steinsland | NOK 0 | 0 | NOK 0 |
| Tælavåg Camping Marina And Seafood Bengt Arne Andersson | camping | 0, 5380 Telavåg | NOK 0 | 0 | NOK 0 |
| Undal Hytteutleie | short stay cabins | Slettevegen 7, 5360 Kolltveit | NOK 0 | 0 | NOK 0 |
| Vardøy Vestkystferie | short stay cabins | Kvile 2, 5379 Steinsland | NOK 0 | 0 | NOK 0 |
| Ove Forstrønen Holding As | short stay cabins | Strandavegen 25, 5336 Tjeldstø | NOK 0 | 0 | NOK -68.0K |
Conclusion
The hotel industry in Øygarden shows both potential and challenges. With a recovery after the pandemic and stable growth in the number of employees and sales, it can be an attractive sector for entrepreneurs. However, it is important to be aware of the large variations in financial health between companies and the sharp declines in 2025. SmartGrunder can help entrepreneurs find suitable addresses and develop strategies that exploit Øygarden's geographical advantages and tourist potential.