The Hotel Industry in Sola

The hotel industry in Sola has shown stable growth over the past few years, with an increase in both the number of employees and sales revenue. In 2025, there are 8 companies in the industry, with a total of 488 employees and sales revenue of NOK 29.2 million. The broader accommodation industry (industry2) in the municipality has 23 companies, showing that the hotel industry is an important part of this larger group. Outlooks for entrepreneurs and local decision-makers appear positive, especially in Sola where there is a clear concentration of hotel activity.

Sales Growth: The hotel industry in Sola has experienced growth in sales revenue from NOK 13.0 million in 2016 to NOK 29.2 million in 2025. The most significant increase occurred in 2022, with a rise of 33.2%.

Employees: The number of employees has increased from 332 in 2016 to 491 in 2026. The most significant increase was recorded in 2022 (28.8%), followed by a smaller decline in 2023 (3.4%).

EBITDA Margins: The average EBITDA margin for the industry is 12%, with variations between companies. For example, Quality Airport Hotel Stavanger has an EBITDA margin of 15%, while Hummeren Hotell AS has a negative margin of -5%.

In Sola, there are 8 companies in the hotel industry, with the following selected companies:

Organizational Forms: All companies are registered as AS, with a total of 501 employees and an average EBITDA margin of 12%.

Hotel activity in Sola is most concentrated in the Sola district, with 4 companies and 455 employees. Tananger has 2 companies and 46 employees, but shows higher average margins (90% for Hummeren Hotell AS). The statistics show that Sola is the most important area for the hotel industry, while Tananger has potential for further development.

Within the hotel industry in Sola, there are no registered bankruptcies, showing a stable industry. However, some companies show negative EBITDA values, such as Hummeren Hotell AS (-886.0K). This may indicate challenges in cost control or income levels. It is important to note that most companies have positive EBITDA and high operating margins, indicating a general strength in the industry.

The hotel industry in Sola shows clear growth and stability, especially after 2022. With 488 employees in 2025 and a sales growth of 2.6% in 2025, there are good prospects for new entrants. Sola is the most important area for hotel activity, but Tananger has potential for further development. Entrepreneurs should consider focusing on differentiation and quality to compete in a competitive market.

The broader accommodation industry in Sola (industry2) has 23 companies, showing that the hotel industry is an important part of this larger group. Sales growth for the accommodation industry has been somewhat higher than for the hotel industry, especially in 2020 (34.4%). Peer companies in the accommodation industry include camping and short-term cabins, such as Norsk Bobil Og Caravan Club Avd. Rogaland and Leiros Utleie. This shows that there are opportunities for diversification and collaboration between actors in the accommodation industry.

The hotel industry in Sola shows clear growth and stability, with good prospects for entrepreneurs and local decision-makers. With a concentration of activity in Sola and potential for development in Tananger, it is important to focus on quality and differentiation. SmartGrunder can help entrepreneurs find suitable addresses and develop strategies to succeed in this growing industry.